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PwC Canterbury

Consultant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

PwC Canterbury

Consultant · Christchurch Centre, Christchurch

Where you stand#61of 245 accountants
Overall health7.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

PwC Canterbury is a Christchurch Central City accounting team offering advisory, assurance and tax services. Part of PwC New Zealand, the office supports privately owned businesses and draws on a nationwide firm of over 1,300 people. Clients seek specialist tax and business advice backed by national and international networks.

PwC Canterbury is an accounting team based in Christchurch Central City and part of PwC New Zealand. It operates within the national PwC firm, bringing the capacity of over 1,300 people to local clients and connecting to the wider global network.

The office provides advisory, assurance and tax services and states it also works with privately owned businesses. Services emphasise business advice across those core areas, drawing on experience and knowledge to address risk, performance and value creation.

Customers tend to experience specialist tax advice in complex or niche areas, with reviews noting capable staff and informed guidance on technical matters such as taxation for new technologies. The review snapshot gives an average rating of 4.2, indicating generally positive client feedback about tax and advisory support.

Locally, PwC Canterbury is distinguished by its Christchurch presence combined with access to national resources and the wider PwC network. The team presents itself as focused on helping businesses grow and manage risk through advisory, assurance and tax expertise, with a particular note of serving privately owned enterprises in the region.

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01Google listingMarketbase business report

Your Google listing

PwC Canterbury shows strong health on Google Business Listing with a score of 8.8 out of 10. The most notable findings are that the listing is claimed and verified, and essential contact details, including a phone number and website link, are present. The listing also displays accurate Open-for-Business status, supporting clear availability for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
9.5Strong
9:41
Tiles © Esri
PwC Canterbury✓✓
4.2 ★★★★★ (14)
Consultant · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our team is committed to the growth and success of businesses throughout New Zealand. We're leading business advisers for advisory, assurance and tax related issues and also provide services to privately owned businesses. With over 1,300 people, we have the experience and knowledge to provide solutions that add value, manage risk and improve your performance. We'll take you where you want to go and help you create the value you're looking for. We are the New Zealand firm of the worldwide network of PwC (PricewaterhouseCoopers).

1
Google listingChristchurch accountants · 245 businesses
You are #13 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

PwC Canterbury shows an overall health score of 6.7 out of 10, indicating an above-average but still room for improvement in Google reviews. The business has strong listing reach with a top 25% placement for total reviews and solid rating confidence, but engagement with customers through public reviews is currently missing. Two key opportunities: boosting review response rate and maintaining high service quality to push ratings higher.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
7.5Good
9:41
PwC Canterbury
OverviewReviewsPhotosAbout
4.2★★★★★14 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #63 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

PwC Canterbury shows a low overall health score on Google Maps performance, at 1.5 out of 10, indicating limited visibility. The strongest signal is in the top five for a few targeted keywords such as auditor in christchurch centre and tax preparation service in christchurch centre, while suburbs like Belfast or Bromley show room for growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.4Room to grow
9:41
1234Tiles © Esri
1Seen in 6 searches across Christchurch, top three in none
1
BDO Christchurch5.0 ★ (4) · Consultant
2
Nexia New Zealand4.3 ★ (12) · Consultant
3
Grant Thornton4.3 ★ (6) · Consultant
4
Ashton Wheelans - Christchurch5.0 ★ (3) · Consultant
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PwC Canterbury2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #210 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

PwC Canterbury shows a low overall health score for citations and social presence, indicating limited active profiles and directory listings. The most important finding is the absence of active profiles on Instagram, Facebook, and TikTok, plus missing Yellow Directory and Yellow Profile listings, which limits local visibility and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
0.9Room to grow
9:41
Gpwc canterbury christchurch centre
AllImagesMapsNews
LinkedInpwc-new-zealandPwC Canterbury | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #222 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
pwc canterbury christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

PwC Canterbury shows an above-average on-page SEO health score of 6.9 out of 10. Key strengths include a valid favicon, a page under 256KB, adequate text content, no frames and an SEO-friendly URL. The most important opportunity areas focus on meta description length, overall on-page SEO score, title tag length, page load time, and text-to-page size balance.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒pwc.co.nz✓3
✓Separate sites linking to you
✓The shape of your link profile
1Meta description
2On-page score
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

PwC Canterbury's Website Traffic health is very high, with a score of 9.9 out of 10. This indicates strong momentum in organic visibility and local traffic. The strongest points are high organic traffic value, solid organic traffic total in the local top 10%, and excellent organic SERP coverage among local keywords. The main opportunities focus on initiating small paid campaigns to establish paid traffic and test keywords.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.9Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
PwC CanterburyNot in these results✓
✓About 12,620 visits a month from search, across 1,671 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #4 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

PwC Canterbury's published hours match many high-demand weekday slots, especially mid-week on Thursday mornings and afternoons. Several popular weekend windows are missed, with closures on Sunday mornings and midday and one Saturday afternoon peak. There appear to be no inefficient low-demand open hours. Adjusting a limited number of weekend hours where local search interest is high could capture additional client inquiries without major schedule expansion.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.6Room to grow
9:41
PwC Canterbury
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5:30pm
Tuesday8am-5:30pm
Wednesday8am-5:30pm
Thursday8am-5:30pm
Friday8am-5:30pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #133 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#61of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #61 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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