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Queen Street Dental Centre

Dentist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Queen Street Dental Centre

Dentist · Auckland City Centre, Central Auckland

Where you stand#120of 277 dentists
Overall health5.7/10across the eight areas

Going well

07Google search and traffic7.703Map positions7.1

Where we can help

08Opening hours5.902Reviews5.205Facebook page4.704Listings and social3.801Google listing3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Queen Street Dental Centre is a dental practice in Auckland CBD offering general and emergency dentistry alongside hygiene care, orthodontics, tooth whitening, cosmetic dentistry and options for replacing missing teeth. The practice also provides dental implants, wisdom teeth removal and restorative treatments including white fillings and one-visit crowns.

Queen Street Dental Centre is a dental practice in Auckland CBD providing general dentistry and appearance dentistry for local patients and people needing care while in central Auckland. Its approach centres on preventive treatment and long-term oral health, with services delivered in a modern clinical setting.

The practice offers gentle general dental care, emergency dentistry and hygiene services, including AirFlow cleaning. Its appearance-focused treatments include tooth whitening, smile rejuvenation and cosmetic dentistry. Queen Street Dental Centre also provides standard and clear orthodontics, white fillings, one-visit crowns and dental implants.

Further treatment options include missing teeth replacement and wisdom teeth removal, with access to a specialist oral surgeon for the latter. The practice describes its use of proven technology and techniques as supporting a comfortable and efficient experience. It also places emphasis on gentle care throughout treatment.

Customers commonly describe the team as kind, professional and reassuring. Reviews highlight clear explanations, personalised attention and efforts to help patients feel at ease, including children needing urgent dental care. Queen Street Dental Centre is locally distinguished by its central Auckland location, broad range of dental services and focus on preventive, gentle treatment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Queen Street Dental Centre's Google Business Listing health is below average at 3.2 out of 10. The listing has a website link, phone number, business title, claimed status and trading status in place. The main gaps are the absence of a meaningful description and logo, limited photos, and categories that may not cover the full range of services offered.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Queen Street Dental Centre
3
Queen Street Dental Centre✓✓
4.9 ★★★★★ (21)
Dentist · Auckland City Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #189 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Queen Street Dental Centre has an average Google review health score of 5.2 out of 10. Its rating is higher than most of the local market, but the overall position is limited by a small review volume and a low response rate. Regularly replying to reviews and requesting feedback at the end of each job would strengthen customer confidence over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Queen Street Dental Centre
OverviewReviewsPhotosAbout
4.9★★★★★21 reviews 2
5
4
3
2
1
kind staff 4job 4friendly staff 3personalized care 2results 2
3How far your rating and your review count together can be trusted
M
Matt F.★★★★★ · a year ago

Queen Street Dental offers outstanding service with a genuinely personalised approach to care. The team takes the time to explain everything clearly and professionally, which really helps put you at ease. They make visiting the dentist a su...

Response from the owner1

Hi Matt, Thank you for your kind words. Putting patients at ease and making you feel well cared for is a top priority. We look forward to seeing you again at your next visit.

S
Scott A.★★★★★ · a year ago

Far and away the most pleasant dental experience I've ever had. Kind, caring, informative, and great at what they do. I'm actually looking forward to going back.... which is something I never thought I'd say about a dentist.

Response from the owner

Hi Scott, We really appreciate your feedback and we look forward to seeing you at your next visit!

Google reviewsCentral Auckland dentists · 277 businesses
You are #134 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Queen Street Dental Centre has an above average Maps Search Performance health score of 7.1 out of 10. The business appears strongly for several Auckland searches, including denture care, dentist and dental clinic terms, with top-five positions across multiple suburbs. The main focus is maintaining visibility beyond Auckland CBD and locally, supported by the recommended weekly review ask and monthly nearby search check.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dentist
1Top three for "dentist" in 3 suburbs, seen in 9
1
Smile Dental Queen Street4.7 ★ (1,283) · Dentist
2
Queen Street Dental Centre24.9 ★ (21) · Dentist
3
Lumino the Dentists Auckland Central4.5 ★ (126) · Dentist
4
City Dental Lounge5.0 ★ (110) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #80 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Queen Street Dental Centre has a below average citations and social presence health score of 3.8 out of 10. The main gap is the lack of active profiles on Facebook, Instagram and TikTok, leaving customers without a visible presence on these platforms. The business is also missing listings on OpenLocally and ServiceFinder, reducing its visibility for people checking local directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gqueen street dental centre auckland city centre
AllImagesMapsNews
Yelpcity-dental-lounge-aucklandQueen Street Dental Centre | Yelp
Dentist NZquay-street-dentalQueen Street Dental Centre | Dentist NZ
Healthpagesgeneral-practices-queen-street-doctors-ltdQueen Street Dental Centre | Healthpages
White Pagesqueen-street-auckland-centralQueen Street Dental Centre | White Pages
Cylexsaint+patrick+s+square+medical+%26+dental+centre-17940972Queen Street Dental Centre | Cylex
Yellowqueen-street-doctors-579406248Queen Street Dental Centre | Yellow
Neighbourlydental-clinics/auckland-region/auckland-city/auckland-centralFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpDentist NZHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Queen Street Dental Centre has no Facebook page that customers can find. That means people checking the practice on Facebook cannot confirm it is present there, view a clear source of information, or send a message through the platform. In this market, 150 of 277 businesses have a findable page, so having none is unusual and leaves a straightforward customer check unanswered.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
queen street dental centre auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒queenstdentist.com✓
✓The shape of your link profile
✓Meta description
1On-page score
2Separate sites linking to you
3Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Queen Street Dental CentreNot in these results
About 691 visits a month from search, across 69 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #64 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The business has hours aimed at much of local demand, covering 71% of the week's customer traffic, but Saturday remains a clear gap. On Saturday 9am to 3pm, customers find the practice closed and cannot get dental care there. The business should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
Queen Street Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #114 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#120of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #120 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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