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R J Preston Ltd

Accountant · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

R J Preston Ltd

Accountant · Burnside, Christchurch

Where you stand#145of 245 accountants
Overall health4.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

R J Preston Ltd is a chartered accounting firm based in Burnside, Christchurch, specialising in farm and rural accounting. The practice offers financial planning and tax compliance with a strong focus on the agricultural sector, bringing more than thirty years of experience to farmers and rural businesses in the Canterbury region.

R J Preston Ltd is a chartered accountancy practice located in Burnside, Christchurch, serving clients across Canterbury. The firm identifies itself as specialists in farm and rural accounting and positions its office at 32B Sheffield Crescent as the local base for agricultural clients and other businesses.

Services include financial planning, tax compliance and specialist rural accounting. The firm lists farm tax compliance as a particular speciality and also assists with company and trust set-up, farm bookkeeping, GST returns, income tax, FBT, PAYE and RWT. The team notes experience across wider business and property areas in addition to its agricultural focus.

The practice states a commitment to its clients, staff and the farming community and offers a free consultation. Customers can expect accounting services oriented to rural and farm operations, with emphasis on tax and compliance support that reflects longstanding work in the agricultural sector.

Locally, R J Preston Ltd is distinguished by its explicit focus on Canterbury farm accounting and more than thirty years of involvement with rural clients. The combination of chartered status, rural specialisation and a base in Burnside positions the firm as a Christchurch contact for farmers and rural business owners seeking tax and financial planning support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

R J Preston Ltd shows a below-average overall health score for its Google Business Listing, with clear gaps in claimed status and content. The listing already provides a website link, phone number, title, and full address, indicating solid basic presence. The most important findings are the need to claim the listing and expand the description and visuals to help attract local farm clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
9:41
Tiles © Esri
3
R J Preston Ltd1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Burnside
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #171 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

R J Preston Ltd shows a below-average health score in Google reviews, with 3.8/10. The key findings highlight a weak overall rating, very few or no reviews, and no response to customer feedback. These factors may deter potential clients in the rural and farming sector until improvements are evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
R J Preston Ltd
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

R J Preston Ltd shows a below-average health score for Maps Search at 3.4 out of 10, indicating room for improvement in visibility. The top opportunities focus on strengthening aggregate Maps results and boosting the borough presence, with current strengths in ranking for several burnside and harewood keywords such as accountant in burnside and accounting firm in burnside.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.3Room to grow
9:41
1234Tiles © Esri
1Seen in 7 searches across Christchurch, top three in none
1
SBA Small Business Accounting Burnside5.0 ★ (29) · Accountant
2
Easy Accounting5.0 ★ (2) · Accountant
3
Perriam & Partners4.6 ★ (9) · Accountant
4
Garden City Accountants5.0 ★ (3) · Accountant
↓
R J Preston Ltd2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #164 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

R J Preston Ltd shows below average health for social and directory presence, with current strengths in LinkedIn, Neighbourly and Yellow Directory listings. The most important finding is the need to establish active profiles on Instagram and Facebook, plus presence on TikTok and LinkedIn Company, to improve trust and discoverability for local customers.

Strengths

  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/r+j+preston+ltd-17910363) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.2Room to grow
9:41
Gr j preston ltd burnside
AllImagesMapsNews
Cylexr+j+preston+ltd-17910363R J Preston Ltd | Cylex✓
StarOfService Prorj-preston-ltdR J Preston Ltd | StarOfService Pro
LinkedInchathuwattageR J Preston Ltd | LinkedIn
Neighbourlyaccountants/canterbury-region/christchurch/burnsideR J Preston Ltd | Neighbourly
Yellow/christchurch/r-j-servicesR J Preston Ltd | Yellow
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #192 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexStarOfService ProLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
r j preston ltd burnside
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

R J Preston Ltd shows strong on-page SEO health, with an 8.3/10 score and top-10% performance in the area assessed. Key strengths include a well optimised Title Tag in the 50-60 character range and a valid favicon, plus a page size under 256KB and enough text to inform readers. The main improvement areas relate to meta description length and SEO-friendly URL structure.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒rjpreston.co.nz✓
✓On-page score
✓Page title
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for R J Preston Ltd sits at 7.4 out of 10, indicating solid performance with room to improve. Key findings show paid traffic is not yet measured and paid spend is unclear, while organic traffic value remains strong in the 50-75% local band. Opportunities focus on starting targeted paid activity and sustaining content-driven organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.7Good
9:41
Gaccountant aidanfield
AllMapsImagesShopping
321No ads from you on any search
www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury

Accounting firms in Christchurch, Tax accountant Canterbury: Your Rural Accounting Specialists Throughout Christchurch.

www.sidekickca.co.nzChristchurch - Sidekick
About 70 visits a month from search, across 33 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #58 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

R J Preston Ltd's opening hours align strongly with mid-week demand, particularly on Thursday mornings and afternoons when searches peak. Several high-popularity Thursday slots (9am, 10am, 1pm, 2pm, 3pm) are covered. However, the practice is closed during popular weekend windows-several Sunday mid-morning peaks and a Saturday late-afternoon peak-representing clear missed opportunities for farm clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.3Room to grow
9:41
R J Preston Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people in Burnside look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #115 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#145of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #145 overall
Open my free 7 days →
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