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Rachelle Sowman Skin Aesthetician

Beauty salon · Westmorland, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Rachelle Sowman Skin Aesthetician

Beauty salon · Westmorland, Christchurch

Where you stand#491of 570 beauty businesses
Overall health1.4/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

03Map positions4.605Facebook page3.402Reviews2.401Google listing1.808Opening hours1.304Listings and social0.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Rachelle Sowman Skin Aesthetician is a Christchurch-based skin specialist located in Westmorland. She offers facials and dermal needling with a consultative approach, attention to detail and personalised skincare advice that clients commonly note after treatments.

Rachelle Sowman Skin Aesthetician is a skin-care specialist practising in Westmorland, Christchurch. The practice focuses on clinical and aesthetic skin treatments delivered from a private treatment room in the suburb.

Services mentioned by clients include facials and dermal needling, alongside skincare consultations and tailored product recommendations. The business emphasises a consultative approach during pre-treatment discussions and aftercare advice.

Customers often describe the experience as professional and personable, noting the practitioner's attention to detail, clear explanations of procedures, and warm manner. Reviews highlight both technical skill and a friendly, reassuring presence that leaves clients feeling uplifted.

Locally, Rachelle Sowman is distinguished by a hands-on, personalised approach to skincare and a focus on client education and follow-up recommendations. The combination of clinical treatments, one-on-one consultations and consistent positive feedback shapes its local reputation in Westmorland and the wider Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Rachelle Sowman Skin Aesthetician's Google Business Profile shows a very low health score of 1.0 out of 10. The listing has several key elements in place, including a title, website link, phone number, full address and a main image, but critical gaps exist that limit visibility and trust. The two most important findings are the unclaimed listing and the unclear open status.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Rachelle Sowman Skin Aesthetician
Rachelle Sowman Skin Aesthetician1✓
Own this business?
5.0 ★★★★★ (3)
Beauty salon · Westmorland
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #467 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rachelle Sowman Skin Aesthetician shows overall strong customer sentiment but currently low overall health on Google reviews. The top achievement is a brilliant star rating, placing the business in the top 10% for satisfaction. Key opportunities include improving engagement through responses to reviews and increasing total review count to boost confidence and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Rachelle Sowman Skin Aesthetician
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #431 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Rachelle Sowman Skin Aesthetician shows an overall score of 4.7 out of 10, indicating moderate visibility and room for growth. Top findings include strong ranking for keywords tied to Westmorland such as beautician, beauty salon and eyelash salon, all in first place, with opportunity to improve aggregate maps visibility and maintain borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 1 suburb, seen in 1
1
Rachelle Sowman Skin Aesthetician25.0 ★ (3) · Beauty salon
2
The Beauty Bubble5.0 ★ (11) · Beauty salon
3
Nana Zhang Beauty & Makeup5.0 ★ (48) · Beauty salon
4
Glow Skin and Beauty4.9 ★ (12) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #310 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rachelle Sowman Skin Aesthetician shows a solid online presence with a 0.8 health score indicating room for improvement. The strongest finding is the very high trust Facebook profile, which supports consistent branding and audience engagement. Fresha listings are established, contributing to local visibility and bookings.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/rachelle-sowman-skin-aesthetician-chaloner-lane-christchurch-PVEaqY) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
14 checks on your listings and social. You're seeing 4 of them.
0.7Room to grow
What customers seeWhere you rank
9:41
Grachelle sowman skin aesthetician westmorland
AllImagesMapsNews
Fresharachelle-sowman-skin-aesthetician-chaloner-lane-christchurch-PVEaqYRachelle Sowman Skin Aesthetician | Fresha✓
Facebook100063661676309Rachelle Sowman Skin Aesthetician | Facebook3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found
Listings and socialChristchurch beauty · 570 businesses
You are #529 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
facebook
people1
572 followers 2
Glowing Skin Is In: Restorative, relaxing or treatment facials, dermal needling, caring for you3
FollowMessage
★ 8 reviews · recommended
🌐 onebirdskinandbeauty.gettimely.com
☎ +64 27 544 2303✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #376 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Rachelle Sowman Skin AestheticianNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rachelle Sowman Skin Aesthetician has no recorded opening hours, so temporal alignment with Christchurch demand cannot be mapped precisely. Because hours are missing, peak demand windows at city level are effectively not captured and represent missed opportunities. Adding published hours would reveal where evenings or weekend searches align with services and allow the business to open when customer interest is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Rachelle Sowman Skin Aesthetician
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#491of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #491 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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