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RainbowRich

Insurance broker · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

RainbowRich

Insurance broker · Rolleston North East, Christchurch

Where you stand#101of 121 insurance brokers
Overall health1.7/10across the eight areas

Going well

08Opening hours10.0

Where we can help

04Listings and social4.605Facebook page4.301Google listing4.103Map positions3.702Reviews2.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

RainbowRich Ltd is an insurance brokerage based in Rolleston that registers New Zealand financial advisors and tailors policy cover to client needs. Run by financial advisor Lihua Li, the practice offers services for life, health, critical illness, accident and disability insurance, plus Kiwisaver investment support. Contact is available by phone and Wechat.

RainbowRich Ltd is an insurance brokerage located in Rolleston. The firm is led by financial advisor Lihua Li and is registered on the New Zealand financial services register.

The practice states it tailors policy cover to suit client requests and offers a range of protections including life insurance, medical/health insurance, critical illness cover, accident insurance and disability insurance. Kiwisaver investment advice is also listed among services.

Clients can contact RainbowRich directly by phone or via Wechat (nz021336567). The listing includes Chinese-language references and Christchurch, indicating service information is available in Mandarin and the business serves clients in the Rolleston-Christchurch area.

Locally, RainbowRich positions itself as a registered New Zealand financial adviser service that focuses on tailored insurance solutions and Kiwisaver investment guidance. The combination of Mandarin-language contact options and direct phone access is a practical point of contact for the local Chinese-speaking community.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

RainbowRich shows a healthy presence on Google Business Listing with a health score of 4.3 out of 10, indicating room for improvement. Key strengths include an open-for-business status, a listed website link, a claimed listing, a visible listing title, and a phone number for direct contact. The most impactful opportunities are adding a logo and expanding photos while continuing to improve the description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
RainbowRich
3
RainbowRich✓✓
0.0 ★★★★★ (0)
Insurance broker · Rolleston North East
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Business name: RainbowRich Ltd FSP Register No: FSP1003735 Financial Advisor: Lihua Li FSP Register No: FSP1002482 Wechat:nz021336567 Phone:021336567 We register NZ Financial Advisor and tailor the policy cover to suit your request. Please get in touch with me. 保险 基督城 人寿保险 医疗/健康保险 重疾保险 意外保险 残障保险 Kiwisaver Investment

2
Google listingChristchurch insurance brokers · 121 businesses
You are #72 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

RainbowRich faces a very low health score on Google reviews, indicating weak trust signals from potential customers. The most important findings are: no review responses yet, and a lack of reviews overall, which limits credibility and engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
RainbowRich
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

RainbowRich shows a below-average health score in Google Maps at 3.8/10, indicating limited overall visibility. The business ranks well for leading keywords like insurance agency in rolleston north east, christchurch, new zealand (position 4) and rolleston south east (position 8), highlighting strong relevance in its core markets. Focus should be on expanding borough and city-wide presence to lift performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 2 searches across Christchurch, top three in none
1
Selwyn & Canterbury Insurance Advisers5.0 ★ (34) · Insurance broker
2
Central Insurance Limited5.0 ★ (1) · Insurance broker
3
Opes Insurance5.0 ★ (3) · Insurance broker
4
RainbowRich20.0 ★ (0) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #77 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

RainbowRich shows below-average overall health in social presence with a score of 4.2 out of 10. The most notable strength is a very high trust Facebook profile, while other platforms and directories lack active presence and consistency, creating gaps for local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Grainbowrich rolleston north east
AllImagesMapsNews
FacebookRainbowRich-100071759298891RainbowRich | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #66 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
people3
72 followers 2
RainbowRich Ltd FSP Register No:FSP1003735 Financial Advisor:Lihua Lee 保险 新西兰
FollowMessage
🌐 insuranceme.co.nz✓
☎ +64 21 336 567✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #69 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

RainbowRich's on-page SEO health is very low, with a health score of 1.0 out of 10. The site lacks essential elements and has opportunities focused on baseline setup, metadata, and performance. Key findings include no detected on-page SEO score, no meta description, and no title tag, plus a missing favicon and a page size above 256KB.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒rainbowrich.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

RainbowRich's website traffic health is very low, reflecting minimal earned and paid visibility. Key findings show near-zero organic value and no positive organic traffic, with no organic keywords in the top 100. Paid activity is also absent or unclear, with little to no paid traffic or spend. Immediate focus should be on foundational SEO and targeted paid efforts to start gradual improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
RainbowRichNot in these results3
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

RainbowRich's current opening hours cannot be matched to local peak search windows because city-level popularity data is not available. Overall temporal alignment cannot be scored precisely. This limits identification of specific hours that are well aligned or missed. The summary flags a need to collect local demand data or run a short client-scheduling experiment to refine opening times for commercial benefit.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
RainbowRich
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-12pm
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#101of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #101 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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