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Rayner Wallen Accountants

Accountant · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Rayner Wallen Accountants

Accountant · Woolston, Christchurch

Where you stand#234of 245 accountants
Overall health0.5/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Where we can help

03Map positions4.805Facebook page4.302Reviews4.108Opening hours2.504Listings and social1.501Google listing1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Rayner Wallen Accountants is an accounting firm based in the Woolston suburb of Christchurch. The practice provides accounting services to local individuals and businesses, focusing on financial record-keeping, compliance and general financial advice. Clients can expect a locally rooted firm serving Woolston and greater Christchurch with practical accounting support.

Rayner Wallen Accountants is an accounting practice located in the Woolston suburb of Christchurch. The firm serves local clients from this south Christchurch location and presents itself as a neighbourhood accounting resource for individuals and businesses.

The practice offers core accounting services tailored to local needs. Their work centers on financial record-keeping, statutory compliance and general financial advice that supports day-to-day business administration and personal financial management.

Clients dealing with Rayner Wallen Accountants can expect practical, regular accounting support aimed at keeping financial records in order and meeting reporting obligations. The practice serves both individual clients and small-to-medium enterprises who require routine accounting and compliance assistance.

What distinguishes Rayner Wallen Accountants locally is its Woolston location in Christchurch and its focus on providing steady, practical accounting services to the surrounding community. The firm positions itself as a local accounting resource for customers seeking standard accounting and compliance support within greater Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Rayner Wallen Accountants shows a decent Google Business Listing presence with strong basics, but the health score is very low at 0.9/10. The listing already has a title, phone number, a full address and a main image, which supports basic trust and accessibility. Key finding is that essential optimisations are still needed to improve visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Rayner Wallen Accountants
Rayner Wallen Accountants1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Woolston
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch accountants · 245 businesses
You are #215 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rayner Wallen Accountants shows a below-average health score for Google reviews, indicating a need for improvement in customer perception. The top findings are a very low rating confidence and no established star rating, a lack of reviews, and no responses to reviews. Addressing these will help build trust with local Woolston and Christchurch clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Rayner Wallen Accountants
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rayner Wallen Accountants shows a moderate health in Google Maps search with opportunities to build visibility. Overall health sits at 5.0 out of 10, meaning there is room to improve local presence. Top findings show solid performance for Woolston and Hillsborough areas, with several top 5 keywords reinforcing relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 3 searches across Christchurch, top three in none
1
SOM Accounting5.0 ★ (14) · Accountant
2
SBA Small Business Accounting Ferrymead5.0 ★ (22) · Accountant
3
Get Summed Up5.0 ★ (1) · Accountant
4
Jarvis Advanced Accounting Solutions5.0 ★ (18) · Accountant
↓
Rayner Wallen Accountants2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #127 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rayner Wallen Accountants shows a low health score for social presence, reflecting limited active profiles and directory listings. The strongest verified asset is the Neighbourly Directory listing, which helps local visibility. Key finding: absence of active Instagram, Facebook, TikTok, GrabOne and Neighbourly listings limits reach among local customers.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/rayner-wallen-accountants-woolston) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Grayner wallen accountants woolston
AllImagesMapsNews
OpenLocallyrayner-wallen-accountants-woolstonRayner Wallen Accountants | OpenLocally✓
Neighbourlyaccountants/canterbury-region/christchurch/woolstonFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #209 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
rayner wallen accountants woolston
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Grayner wallen accountants website
AllMapsImagesNews
Google Mapsgoogle.com › mapsRayner Wallen Accountants - Woolston, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Rayner Wallen AccountantsNot in these results
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rayner Wallen Accountants has no recorded opening-hours, so alignment with local demand cannot be measured. The low temporal health score (1.8/10) reflects this gap. To improve alignment, the practice should add published hours and then compare them to Christchurch search patterns; likely commercial gains come from matching weekday daytime demand and considering limited early-evening or Saturday availability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Rayner Wallen Accountants
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#234of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #234 overall
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