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Rayner Wallen Accountants

Accountant · Huntsbury, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Rayner Wallen Accountants

Accountant · Huntsbury, Christchurch

Where you stand#174of 245 accountants
Overall health2.9/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

03Map positions5.807Google search and traffic4.705Facebook page4.302Reviews4.104Listings and social3.301Google listing2.808Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Rayner Wallen Accountants is an accounting firm based in Huntsbury, Christchurch that provides accounting and financial solutions for businesses and individuals. The practice describes services as tailor-fit to client needs and offers practical resources such as end-of-year checklists and tax questionnaires. Contact details and office hours are listed for local clients seeking personalised tax, trust and rental property support.

Rayner Wallen Accountants is an accounting practice located in the Huntsbury area of Christchurch. The firm presents itself as a source of accounting and financial solutions for local businesses and individuals, with an office address and standard business hours for client contact.

The practice states it provides balanced, tailor-fit accounting services. Available resources on its site include downloadable client end-of-year business checklists and questionnaires, personal tax return checklists, and checklists for family trust and investment trust administration. Services referenced include tax structuring, trust documentation support and assistance with rental property tax matters.

Clients can access practical materials and contact the office directly via listed email and phone during normal business hours. The website emphasises downloadable tools designed to help clients prepare end-of-year information and complete tax returns. These resources aim to streamline the paperwork and information gathering clients need to provide to the accountants.

As a Christchurch-based accountant in Huntsbury, Rayner Wallen Accountants combines local presence with a focus on prepared, document-driven engagement. The firm's emphasis on checklists and tailored tax structuring positions it as a resource for clients who value practical guidance and organised end-of-year processes for business, personal and trust-related accounting needs.

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01Google listingMarketbase business report

Your Google listing

Rayner Wallen Accountants shows low overall health on Google Business Listing (1.6/10). The primary strengths are that a website link, phone number, full address and a main image are present, providing basic discoverability and contact options. The listing lacks a claimed status, active open/closed status, a meaningful description, photos, and a logo, which limits credibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Rayner Wallen Accountants
3
Rayner Wallen Accountants1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · Huntsbury
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #176 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rayner Wallen Accountants shows a low overall health on Google reviews, with limited review activity and no responses yet. The top findings indicate very few or no reviews and a need to begin responding to feedback. Building a baseline of customer reviews and starting timely responses can help establish trust with potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Rayner Wallen Accountants
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rayner Wallen Accountants shows moderate visibility on Google Maps with a health score of 5.2 out of 10. The top finding is strong local ranking in Huntsbury for key accountant-related terms, with room to grow aggregate visibility across broader Maps searches. Ongoing attention to the Google Business presence should help boost overall results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
1Top three for "certified public accountant" in 1 suburb, seen in 4
1
Rayner Wallen Accountants20.0 ★ (0) · Accountant
2
GS Chartered Accountants and Advisors5.0 ★ (5) · Accountant
3
Jarvis Advanced Accounting Solutions5.0 ★ (18) · Accountant
4
Canterbury Accountants5.0 ★ (6) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #103 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rayner Wallen Accountants shows very low presence health across social platforms, with a 1.0 out of 10 score. The strongest current asset is an active LinkedIn profile, which helps reach customers and build trust. Key opportunities focus on adding and updating profiles on Instagram, Facebook, TikTok, LinkedIn Company, and TikTok Directory to improve visibility and credibility.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/rayner-wallen-accountants-limited-ncb-nda-atainz-58b2305a) found via: Your website.
  • ✓
    NZWAO CompanyWe can see your NZWAO Company listing (https://nzwao.com/applied-beverage-systems-limited) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/rayner-wallen-accountants-woolston) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Grayner wallen accountants huntsbury
AllImagesMapsNews
LinkedInrayner-wallen-accountants-limited-ncb-nda-atainz-58b2305aRayner Wallen Accountants | LinkedIn✓
OpenLocallyrayner-wallen-accountants-woolstonRayner Wallen Accountants | OpenLocally✓
NZWAOapplied-beverage-systems-limitedRayner Wallen Accountants | NZWAO✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #165 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInOpenLocallyNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
rayner wallen accountants huntsbury
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Rayner Wallen Accountants shows a solid on-page foundation with a health score of 6.3 out of 10, meaning there is room for measurable improvement without urgent fixes. The key strengths include a valid favicon, HTTPS content, a relevant meta description, an H1 tag, and a compact page size under 256KB. These factors support decent crawlability and clarity for local search.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒raynerwallenaccountants.co.nz✓✓
✓Favicon
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Rayner Wallen Accountants shows moderate website traffic health with a 4.5/10 health score, indicating room for growth in traffic and paid activity. The most important opportunities are to establish paid traffic and measure results, while organic metrics are recovering. Focus should be on small, targeted paid campaigns and continued SEO refinements to capitalise on existing organic gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gaccountant clifton-sumner
AllMapsImagesShopping
2No ads from you on any search
mcwilliamsconsulting.co.nzOn the Move and a Slight Change in Name
www.taylormadeca.co.nzContact Us - Taylormade Accounting and Advisory Ltd.
raynerwallenaccountants.co.nzAbout Us

We provide the most balanced accounting solutions for your business. (03) 981 8604 [email protected] … 027 712 3700 (03) 981 8604 [email protected]

www.prosser-quirke.co.nzProsser Quirke | Chartered Accountants Canterbury, NZ
31About 2 visits a month from search, across 1 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #130 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rayner Wallen Accountants currently has no published opening hours, so alignment with local demand cannot be measured directly. Because the system has no hours to compare, all city-level peak windows for accounting services are effectively untreated opportunities. Publishing clear office hours would reveal where opening times already match demand and where hours should be extended into high-search periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Rayner Wallen Accountants
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#174of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #174 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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