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RCM Beauty

Beauty salon · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

RCM Beauty

Beauty salon · Wigram, Christchurch

Where you stand#464of 570 beauty businesses
Overall health1.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

RCM Beauty is a beauty salon in Wigram, Christchurch, offering a range of beauty services for local customers. The salon is known for a calm, welcoming vibe and high cleanliness standards. Clients report a relaxed experience with attention to comfort, including complimentary snacks and drinks during appointments. RCM Beauty positions itself as a local option for routine beauty treatments.

RCM Beauty is a beauty salon located in the Wigram suburb of Christchurch. It provides general beauty services to local clients and operates from a salon space that emphasises a calm atmosphere.

The salon offers a variety of beauty services appropriate to a neighbourhood beauty business, serving clients who want routine treatments and personal grooming. Details on specific treatments are not provided in the source material, but the focus is on standard salon services within the beauty category.

Customers report a calming experience and highlight the salon's clean environment, noting particular attention to cleanliness in shared spaces such as the bathroom. Visitors also mention small comforts provided during appointments, including complimentary snacks like cookies and mints, as well as drinks.

RCM Beauty's local character centres on a relaxed salon vibe, practical comforts for clients, and strong cleanliness standards. These features help define the salon for residents in Wigram and nearby Christchurch suburbs who seek a straightforward, comfortable beauty appointment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

RCM Beauty shows a below-average health score for its Google Business Listing, indicating room for improvement in key areas. The listing already includes a claimed status, a website link, a phone number, and an open-for-business indicator, which supports easy customer contact and availability. The most important findings relate to missing branding elements and sparse content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
9:41
Tiles © Esri
2
RCM Beauty✓✓
5.0 ★★★★★ (1)
Beauty salon · Wigram
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #387 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

RCM Beauty shows a low overall health score on Google reviews (1.8/10), reflecting limited review activity and owner engagement. A top strength is a stellar star rating (in the top 10%), indicating high customer satisfaction. The two key opportunities are increasing review volume and starting consistent responses to reviews to boost trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.9Room to grow
9:41
RCM Beauty
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #464 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

RCM Beauty shows a below-average health score on Google Maps performance, at 3.9 out of 10. The business is ranking for several top-5 keywords in Wigram, including beautician, beauty salon and eyelash salon, which indicates strong relevance for local beauty searches. Opportunities lie in lifting the aggregate maps score and further improving the borough presence to reach the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.7Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
The Posh Beauty5.0 ★ (8) · Beauty salon
2
Future Angels Salon4.9 ★ (281) · Beauty salon
3
Misola Hair & Style4.8 ★ (371) · Beauty salon
4
RCM Beauty25.0 ★ (1) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #358 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

RCM Beauty shows a below-average health score for citations and social presence, with Facebook profile strong and Fresha directory presence adding some visibility. The key finding is the strong Facebook trust score, while the overall health remains limited by moderate trust on other platforms and gaps on Instagram, TikTok, Neighbourly, Yellow and NoSecretSalon profiles.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
9:41
Grcm beauty wigram
AllImagesMapsNews
FacebookRCM-Beauty-100095167519767RCM Beauty | Facebook✓
InstagramrcmhubRCM Beauty | Instagram1
Tiktok@r.c.m.beautyRCM Beauty | Tiktok2
Freshalp/da/tt/lash-lift/nz-christchurch/wigramRCM Beauty | Fresha
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #359 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
2.9Room to grow
9:41
facebook
people2
235 followers 3
Nail Spa, Eyelashes Extension
FollowMessage
🌐 rcmbeauty.co.nz✓
☎ +64 27 575 1716✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #407 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

RCM Beauty's on-page health is below average, scoring 3.8/10, indicating several foundational issues. The two most impactful findings are the absence of a detectable title tag and meta description, which hurts visibility and click-through rates, along with a missing favicon that weakens brand presence.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒rcmbeauty.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

RCM Beauty's website traffic health sits at 3.6 out of 10, indicating below-average performance for a local salon. The most notable findings show near-zero organically earned traffic value and no organic traffic yet. Focused content creation, local optimisation, and basic backlinks could start to improve visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
RCM BeautyNot in these results3
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

RCM Beauty's opening hours partly align with local demand but overall timing could be tighter: 24 well-aligned peak hours versus 53 missed high-demand hours and no low-demand open hours. Open during strong demand on Wednesday 4pm and Thursday 4-6pm plus Saturday 3pm. Closed during several high-demand windows (Tuesday 10-11am, Tuesday 11am, Wednesday 3pm, Saturday 1-2pm). Consider shifting or trialling hours to cover Saturday midday and weekday late-morning/afternoon peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.6Room to grow
9:41
RCM Beauty
OverviewReviewsPhotosAbout
Hours 1
Monday4pm-8pm
Tuesday4pm-8pm
Wednesday4pm-8pm
Thursday4pm-8pm
Friday4pm-8pm
Saturday3pm-8pm
SundayClosed
Popular times Thursday · Wigram
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Wigram look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #479 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#464of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #464 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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