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Regal Beauty

Beauty salon · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Regal Beauty

Beauty salon · Halswell, Christchurch

Where you stand#249of 570 beauty businesses
Overall health5.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Regal Beauty is a Halswell-based beauty therapist in Christchurch run by Heidi Jones, a fully qualified and experienced beautician and member of the New Zealand Association of Registered Beauty Therapists. Services commonly noted include facials, massage and brow work, delivered from a private treatment room with a calm, personalised approach and strong local ratings.

Regal Beauty is a beauty therapy practice located in Halswell, Christchurch, run by Heidi Jones. Heidi is described as a fully qualified and experienced beautician and is a member of the New Zealand Association of Registered Beauty Therapists. The business is known locally for offering one-on-one treatments in a private setting.

The salon's services noted by customers include facials, massage and brow work. Reviews highlight a focus on tailoring treatments to individual needs, including adapting massage for clients with injuries. Treatment sessions are delivered at an individual pace with attention to technique and client comfort.

Clients commonly report a calming, professional experience. Review themes emphasise a welcoming, friendly therapist, a private and comfortable room, and massages described as technically strong and relaxing. Several reviewers specifically mention feeling listened to and receiving personalised care during their appointment.

What distinguishes Regal Beauty locally is the combination of Heidi's qualifications and membership of the national association, the emphasis on personalised treatment, and consistently high local ratings. The clinic's private setting in Halswell and the therapist's reputation for calm, tailored sessions are prominent aspects of the customer experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Regal Beauty shows solid Google Business Listing health with a score of 6.6 out of 10, indicating above-average presence but room to improve. The listing has essential elements in place, including a claimed status, a working website link, a visible phone number, and an open-for-business indicator. Key strengths include strong listing controls and accessible contact options.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
9:41
Tiles © Esri
2
Regal Beauty✓✓
5.0 ★★★★★ (131)
Beauty salon · Halswell3
Open 3 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Regal Beauty is one of Christchurch's highest rated and reviewed beauty therapists. Heidi Jones is a fully qualified and highly experienced beautician and a member of the New Zealand association of registered beauty therapists.

1
Google listingChristchurch beauty · 570 businesses
You are #209 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Regal Beauty shows outstanding performance on Google Business Reviews with a very high health score and strong engagement. Overall health is very high, indicating sustained customer satisfaction and positive momentum. The two key findings are a top 10% Google rating and a top 10% review response rate, both reflecting high service quality and active customer engagement.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top opportunity

  • 1
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.8Strong
9:41
Regal Beauty
OverviewReviewsPhotosAbout
5.0★★★★★131 reviews 1
5
4
3
2
1✓
comfortable atmosphere 27massage 17welcoming staff 11waxing 9eyebrow shaping 7brows 6
✓How far your rating and your review count together can be trusted
L
Lauren G.★★★★★ · 3 weeks ago

This was the first time I had ever booked a facial and massage, and I am so glad I chose Regal Beauty. Heidi is such a calming presence - she went through what was going to happen, explained what I needed to do, and made sure I was comforta...

Response from the owner✓

Thankyou so much for your awesome review Lauren. It was my absolute pleasure! I am so grateful that you chose Regal Beauty and that it was such a calming and relaxing experience for you. T...

J
Jan P.★★★★★ · Edited a month ago

Heidi is a beautiful talented lady Shes so gentle & thoughtful & kind Her skill of massage is outstanding Once again thankyou Heidi my massage was incredible plus my brows today look fab darling 😍 Merry xmas 🎄 ♥️ ❤️

Response from the owner

Thankyou so much for the wonderful review Jan! It is my pleasure! ☺️ it is always so lovely to see you!

Google reviewsChristchurch beauty · 570 businesses
You are #11 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Regal Beauty shows strong overall health in Google Maps search, with a high level of visibility and steady borough performance. The top finding is the suburb/borough score ranking in the top 10%, while the aggregate score is improving across multiple local suburbs, indicating broader reach for Halswell and Christchurch clients.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.7Strong
9:41
1234Tiles © Esri
1Top three for "waxing hair removal service" in 1 suburb, seen in 12
1
Regal Beauty✓5.0 ★ (131) · Beauty salon
2
Beautiful You Salon | Best & Most Trusted Nail and Beauty Salon of Christchurch4.7 ★ (49) · Beauty salon
3
Touch & Glow5.0 ★ (91) · Beauty salon
4
The Beauty Studio5.0 ★ (52) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #77 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Regal Beauty shows very low overall health in the Citations & Social Presence metric, with a health score of 1.1 out of 10. The strongest base is a solid Facebook presence and active profiles on Fresha and Neighbourly, which support local credibility. Key opportunities focus on building inactive Instagram, TikTok, LinkedIn, and Neighbourly prominence to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/regal-beauty-579439190) found via: Google search results.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/regal-beauty-townshend-crescent-christchurch-eXnvaK) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.8Room to grow
9:41
Gregal beauty halswell
AllImagesMapsNews
FacebookregalbeautyRegal Beauty | Facebook✓
Fresharegal-beauty-townshend-crescent-christchurch-eXnvaKRegal Beauty | Fresha✓
Family Company Studioregal-beautyRegal Beauty | Family Company Studio
Neighbourlyregal-beautyRegal Beauty | Neighbourly
Yellowregal-beauty-579439190Regal Beauty | Yellow✓
Infobelregal_beautyRegal Beauty | Infobel
InstagramNo account found1
TiktokNo account found2
LinkedInNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #412 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaFamily Company StudioNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
7.0Good
9:41
facebook
regalbeauty✓
433 followers 1
Heidi is a fully qualified beauty therapist based in the Halswell area of Christchurch. Bookings are3
FollowMessage
★ 5 reviews · recommended 2
🌐 regalbeauty.co.nz✓
☎ +64 21 848 553✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #173 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Regal Beauty shows an average on-page SEO health score of 5.1 out of 10, indicating room for improvement in technical optimisation. The most impactful findings are absence of a detected meta description and title tag on the homepage, which limit search visibility and click-through potential; plus a missing favicon affects branding in browsers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒regalbeauty.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Regal Beauty shows strong local presence but overall traffic health is only average. Key takeaways include very low organic traffic value and no organic keywords in the top 100, suggesting limited search visibility. Paid activity is also minimal, with no clear paid spend or measurable paid traffic to date.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Gwaxing hair removal halswell
AllMapsImagesShopping
No ads from you on any search
www.regalbeauty.co.nzEscape Daily Stresses at Regal Beauty Halswell, Christchurch

Regal Beauty powered by Heidi Jones is a timeout away from life in a warm, quiet, private location. Whether it's for fast and effective waxing or a relaxing ...

3
www.beautiful-you.co.nzBeautiful you - Halswell
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Regal Beauty's opening hours partly match local demand but have notable gaps. The business is open during several high-demand weekday slots - Tuesday 10-11am and Thursday 3-5pm - which align well with customer searches. However, several popular weekend and midweek afternoons are missed, notably Saturday 1-2pm and Wednesday 2-4pm. No evident low-demand open hours were identified. Adjusting a few hours could capture more bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.0Room to grow
9:41
Regal Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-6:30pm
WednesdayClosed
Thursday1pm-8pm
Friday11:30am-4pm
SaturdayClosed
SundayClosed
Popular times Sunday · Halswell
9a10a11a12p1p2p3p4p5p6p7p
When people in Halswell look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #456 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews1 opportunity

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#249of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #249 overall
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