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RightWay Christchurch

Chartered accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

RightWay Christchurch

Chartered accountant · Addington-Middleton, Christchurch

Where you stand#8of 245 accountants
Overall health9.7/10across the eight areas

Going well

04Listings and social10.005Facebook page9.908Opening hours9.807Google search and traffic8.801Google listing8.2

Where we can help

02Reviews5.903Map positions0.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

RightWay Christchurch is an Addington-based accounting firm that supports New Zealand businesses with accounting, bookkeeping, payroll, virtual CFO and business advice. Part of a nationwide team, it offers proactive insights and real-time information to help clients plan and grow, positioning itself as an extended finance team for small and growing businesses in the Christchurch area.

RightWay Christchurch is an accounting and business-advice firm located in Addington, Christchurch. It presents itself as an extended finance team for local and national clients, aiming to help Kiwi businesses build, grow and reach their goals through practical financial management.

The practice delivers services including accounting, bookkeeping, payroll, virtual CFO support and broader business advice. The website and business-provided details highlight proactive insights, up-to-date financial information, strategic planning and assistance with tax obligations as core offerings tailored to each client.

Clients tend to report attentive and helpful service; review themes emphasise staff going above and beyond and consistent support over multiple years. The firm describes itself as a sounding board and coach, working with clients to test ideas, provide grounded advice and help improve business performance, while freeing owners to focus on other priorities.

Locally, RightWay Christchurch distinguishes itself by combining routine financial tasks with higher-level planning and coaching. The Addington location serves Christchurch businesses that want regular bookkeeping and payroll handled alongside advisory input and virtual CFO-style oversight. Customers can expect a mix of day-to-day accounting support plus strategic, proactive guidance aimed at creating time and clarity for business owners.

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01Google listingMarketbase business report

Your Google listing

RightWay Christchurch shows a strong overall health score with clear completeness of the Google Business Listing. The most notable findings are a claimed listing with a visible website link and a valid phone number, plus an open-for-business status. Photos are growing but remain a key area for improvement to move higher in local benchmarks.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
RightWay Christchurch
1
RightWay Christchurch✓✓
5.0 ★★★★★ (1)
Chartered accountant · Addington-Middleton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our nationwide team is geared to help optimise New Zealand businesses like yours by turning your wants and needs into reality. We’ll work with you to grow, plan, and build your business to deliver better results, so you have more time for the good stuff in your life. Whether you need someone to test ideas with, a voice of reason to ground you, or a coach to improve your performance, we'll help put you on the right path. Accounting . Business Advice . Virtual CFO . Bookkeeping . Payroll

2
Google listingChristchurch accountants · 245 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

RightWay Christchurch shows a solid health level in Google reviews with a 4.5/10 score and a strong star rating in the top 10%, indicating high customer satisfaction but a small overall volume of reviews. The two key findings are the high star rating and the need to build review volume and engagement. Continued focus on positive experiences and public responses will support gradual improvement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
RightWay Christchurch
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

RightWay Christchurch shows a very low health score in Google Maps search at 0.5/10, indicating limited visibility. The strongest performance is in Spreydon-related queries, with several top-20 rankings for accounting and tax services. The business appears in some broader maps queries, but overall visibility requires focused fixes to address map listing alignment and suburb-specific targeting.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax preparation service
1Seen in 2 searches across Christchurch, top three in none
1
GS Chartered Accountants and Advisors5.0 ★ (5) · Chartered accountant
2
SBA Small Business Accounting Barrington4.8 ★ (23) · Chartered accountant
3
Tessa Ling Tax Consultancy Limited5.0 ★ (2) · Chartered accountant
4
Olex Accounting4.8 ★ (22) · Chartered accountant
↓
RightWay Christchurch2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #233 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

RightWay Christchurch shows a very high health score for social and directory presence, indicating strong reach and trust. The business already excels on Instagram, Facebook, TikTok, and LinkedIn Company, with outstanding trust signals. The main opportunity is expanding profiles across additional directories to improve discoverability among local customers, particularly on LinkedIn, TikTok, GrabOne, Neighbourly, and Neighbourly Directory.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Grightway christchurch addington-middleton
AllImagesMapsNews
Yelprightway-christchurch-christchurch-3RightWay Christchurch | Yelp
FacebookRightWayAccountingNZRightWay Christchurch | Facebook✓
InstagramrightwaynzRightWay Christchurch | Instagram✓
LinkedInrightway-limitedRightWay Christchurch | LinkedIn3
Tiktok@rightwaynzRightWay Christchurch | Tiktok✓
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 2
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 5 of them.
9.9Strong
What customers seeWhere you rank
9:41
facebook
RightWayAccountingNZ✓
4K followers ✓
Helping Kiwi business owners build, grow and stay on track. Think of us as your extended team for accounting, bookkeeping, payroll, outsourced finance and business advice.2
FollowMessage
🌐 rightway.co.nz✓
☎ +64 800 555 024
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #4 for your Facebook page
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06Your websiteMarketbase business report

Your website

RightWay Christchurch's on-page health is 7.0 out of 10, indicating above-average technical SEO health. The site already has a valid favicon, no render-blocking resources, a clear title tag, a secure HTTPS setup, and a relevant meta description. The most meaningful findings are the strong foundational setup and the room to nudge the title length, meta description balance, on-page score, and page speed for further gains.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒rightway.co.nz3✓✓
✓The shape of your link profile
1Page title
2On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

RightWay Christchurch shows a very high health score for Website Traffic, indicating strong organic visibility and solid baseline performance. The main takeaway is that organic traffic value and local organic rankings are excellent, with the business already in the top local tier. Key strength lies in sustained organic momentum and high SERP presence while paid efforts appear underdeveloped.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
RightWay ChristchurchNot in these results
About 1,157 visits a month from search, across 361 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #30 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

RightWay Christchurch largely aligns weekday hours with local demand, especially on Thursdays around 9am, 10am, 1-3pm when searches are high. However, the practice is closed during several popular weekend windows - notably Sunday 9-12pm and Saturday 4pm - which represent missed opportunities. There are no recorded low-demand open hours, so weekly hours are not wasteful but weekend coverage may limit access for busy small businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
RightWay Christchurch
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
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When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#8of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #8 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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