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Robert Purchas & Associates

Chartered accountant · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Robert Purchas & Associates

Chartered accountant · Hornby-Islington, Christchurch

Where you stand#167of 245 accountants
Overall health3.2/10across the eight areas

Going well

03Map positions8.502Reviews7.4

Where we can help

05Facebook page4.308Opening hours3.601Google listing3.504Listings and social2.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Robert Purchas & Associates is an accountancy firm based in Hornby, Christchurch. It provides accounting services and business support to local clients, and is noted in reviews for long-standing client relationships and reliable, accurate service. The firm presents a personable, continuity-focused approach valued by customers who have worked with them for many years.

Robert Purchas & Associates is an accountancy practice located in Hornby, Christchurch. The firm provides accounting services to individuals and businesses in the local area and operates from a community-focused base in Hornby.

The practice offers general accounting services and business support, drawing on long-term experience advising clients on business matters. Reviews indicate the firm gives practical guidance and backing when clients are considering business decisions, reflecting a service mix that includes ongoing advisory support.

Clients tend to describe long-standing relationships with the firm, citing integrity, efficiency, friendly service and accuracy. Several reviewers note many years of engagement, saying the firm has supported them through major steps such as buying a first business and providing steady business guidance over time.

Locally, Robert Purchas & Associates is distinguished by its continuity of service in Hornby and a reputation for dependable, personalised client relationships. The firm's long-term client base and emphasis on reliable, accurate work mark it as a familiar accounting presence for Christchurch customers seeking long-term advisory and bookkeeping support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Robert Purchas & Associates shows a below-average Google Business Listing health, at 3.9/10, indicating limited completeness and optimisation. The most notable finding is that essential listing elements are present (title, claimed status, open status, website link and phone), but core visuals and description are missing, which reduces discoverability and customer confidence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Main imageYour listing has no main image, so the first picture a customer sees is whichever one Google chose for you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Robert Purchas & Associates
Robert Purchas & Associates✓✓
5.0 ★★★★★ (3)
Chartered accountant · Hornby-Islington
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #159 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Google Business health for Robert Purchas & Associates is 6.9 out of 10, which is above average. The most notable finding is a top 10% star rating, indicating high customer satisfaction. A key opportunity is improving engagement by replying to reviews, as no responses have been observed yet.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
Robert Purchas & Associates
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Robert Purchas & Associates shows a high overall health score of 7.8 out of 10 for Google Maps search, indicating strong visibility across searches. The top finding is that the aggregate score has improved beyond the bottom bracket, with room to broaden presence in multiple local suburbs. The suburb/borough score is already strong, ranking in the top 25 percent.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Top three for "auditor" in 4 suburbs, seen in 13
1
Hornby Accounting5.0 ★ (3) · Chartered accountant
2
Robert Purchas & Associates25.0 ★ (3) · Chartered accountant
3
SBA Small Business Accounting Hornby5.0 ★ (13) · Chartered accountant
4
At Ease Accounting3.7 ★ (3) · Chartered accountant
Map positionsChristchurch accountants · 245 businesses
You are #38 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Robert Purchas & Associates shows a low overall presence health (1.5/10) across social platforms and key directories, indicating limited visibility and trust signals. The most important finding is the absence of active profiles on major channels (Instagram, Facebook, TikTok) and incomplete listings on GrabOne and Neighbourly. The Yellow Directory listing is present and helps exposure.

Strengths

  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/robert-purchas-associates-hornby) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/robert-purchas-associates-hornby) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Grobert purchas & associates hornby-islington
AllImagesMapsNews
OpenLocallyrobert-purchas-associates-hornbyRobert Purchas & Associates | OpenLocally✓
White Pagesrobert-purchas-associates-hornbyRobert Purchas & Associates | White Pages✓
Yellow/Hornby/accountants-auditorsRobert Purchas & Associates | Yellow
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #179 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
robert purchas & associates hornby-islington
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Robert Purchas & Associates shows a low on-page SEO health score, with no detectable on-page score and missing key elements. The most important findings include the absence of a descriptive Title Tag and a Meta Description, as well as no valid favicon and no H1 tag, all of which limit visibility and click-through potential for the homepage.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒rpal.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Robert Purchas & Associates shows a low overall health for Website Traffic, with room to grow in both organic and paid channels. The top findings indicate near-zero organic traffic value and no organic keywords in the top 100, plus no measurable paid traffic yet. Addressing content quality, on-page SEO, and targeted campaigns could start improving visibility and visits.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gaccountant hornby-islington
AllMapsImagesShopping
No ads from you on any search
www.hornbyaccounting.co.nzHornby Accounting Ltd | Chartered Accountants | Christchurch ...
sba.co.nzSmall Business Accountant Hornby
www.rpal.co.nzRobert Purchas & Associates :: Chartered Accountants ...

Office Location 96 Shands Road Hornby Christchurch, 8042 (03) 377 6996 Fax. (03) 377 6990

3
whitepages.co.nzAccountants in Hornby | White Pages® NZ
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Robert Purchas & Associates shows clear alignment with weekday demand, especially on Thursday mornings and afternoons when searches peak. However, openings during late evenings on weekdays and Fridays mirror low demand and add possible inefficiency. Significant missed demand appears on weekend mornings and Saturday late afternoon when the firm is closed. Adjusting limited weekend or early evening cover could capture unmet customer search activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.6Room to grow
What customers seeWhere you rank
9:41
Robert Purchas & Associates
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #157 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#167of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #167 overall
Open my free 7 days →
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