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Rockfield Dental Centre

Dental clinic · Penrose, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Rockfield Dental Centre

Dental clinic · Penrose, Central Auckland

Where you stand#213of 277 dentists
Overall health2.3/10across the eight areas

Going well

03Map positions7.008Opening hours6.5

Where we can help

05Facebook page4.702Reviews4.404Listings and social3.901Google listing3.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Rockfield Dental Centre is a dentist in Penrose, Auckland, providing dental care including wisdom teeth treatment and removal. Review themes describe a caring, welcoming team, affordable pricing and same-day appointments for urgent toothache. Patients also mention feeling comfortable and building long-term relationships with the clinic.

Rockfield Dental Centre is a dentist located in Penrose, Auckland. The clinic provides dental care for local patients, including treatment and removal of wisdom teeth.

Its services include wisdom teeth removal, with review themes also referring to general dental care and appointments for urgent toothache. Customers have described receiving same-day attention after contacting the clinic about sudden dental pain.

Patients commonly describe the team as caring, thoughtful and welcoming. Reviews mention staff who help people feel at ease, provide comfortable care and treat patients in a friendly, family-like way. One reviewer also referred to affordable pricing for wisdom teeth treatment.

Rockfield Dental Centre is distinguished locally by its Penrose location, its focus on patient comfort and its experience with wisdom teeth care. Reviewers also describe long-term relationships with the clinic, including one patient who had attended for 20 years.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Rockfield Dental Centre's Google Business Listing health is below average at 3.4 out of 10. The listing has important basics in place, including the business name, website link, phone number, trading status and claimed ownership. The main gaps are a missing description and logo, a low number of photos, and categories that cover less of the local market than most competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Rockfield Dental Centre
3
Rockfield Dental Centre✓✓
4.7 ★★★★★ (27)
Dental clinic · Penrose
Open 5 days · late Mon ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #182 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rockfield Dental Centre has an average Google review health score of 4.4 out of 10. The main gaps are that no reviews have received a reply, the rating is below the level held by half of local businesses, and the review count is also below the market midpoint. Together, these factors reduce confidence for customers comparing the clinic with other dental practices.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Rockfield Dental Centre
OverviewReviewsPhotosAbout
4.7★★★★★27 reviews
5
4
3
2
13
friendly staff 12reasonable costs 4pricing 4caring dentist 3specialist 3calming atmosphere 2
2How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #155 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rockfield Dental Centre has an above-average Google Maps health score of 7.0 out of 10. It ranks particularly well in Penrose, reaching position 2 for core searches such as dentist and dental clinic, and position 3 for several related services. The main opportunity is extending visibility beyond Penrose, where fewer surrounding suburbs show the business than half of comparable businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dentist
1Top three for "dentist" in 1 suburb, seen in 4
1
Penrose Dental4.9 ★ (126) · Dental clinic
2
Rockfield Dental Centre24.7 ★ (27) · Dental clinic
3
Affordable Dentists5.0 ★ (494) · Dental clinic
4
Smile Dental Mt Wellington4.5 ★ (602) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #83 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rockfield Dental Centre's Citations & Social Presence health is below average at 3.8 out of 10. The main gap is the absence of active Facebook, Instagram and TikTok profiles, which limits how customers can find updates or contact the clinic on those platforms. The ServiceFinder listing also needs clearer business details, while the Dentist NZ listing is already visible.

Strengths

  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/rockfield-dental-centre) found via: Your Google Business Listing URL.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Grockfield dental centre penrose
AllImagesMapsNews
Dentist NZrockfield-dental-centreRockfield Dental Centre | Dentist NZ✓
ServiceFinderSt-Patrick-s-Square-Medical-and-Dental-Centre-99065Rockfield Dental Centre | ServiceFinder
Neighbourlylynfield-dental-centreRockfield Dental Centre | Neighbourly
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #170 for listings and social
See how to fix all 3 →
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05Facebook pageMarketbase business report

Your Facebook page

Rockfield Dental Centre has no Facebook page that customers can find, so it misses a place where people commonly check that a dental practice is real, review what it does, and send a message before booking. This is unusual locally: 150 of 277 businesses in the market have a findable page. The gap leaves customers with no Facebook presence to assess.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
rockfield dental centre penrose
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Grockfield dental centre website
AllMapsImagesNews
Google Mapsgoogle.com › mapsRockfield Dental Centre - Penrose, Central Auckland
Your websiteNo website of your own1
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Rockfield Dental CentreNot in these results
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rockfield Dental Centre's hours cover 71% of the week's customer traffic, with only two open hours in quiet times, so the hours are well aimed and one main gap remains. On Saturday from 9am to 3pm, customers find the clinic closed while the market is busy. Opening Saturday from 9am to 1pm would let customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.5Good
What customers seeWhere you rank
9:41
Rockfield Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday8:30am-5pm
Wednesday7:30am-4:30pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #97 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#213of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #213 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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