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Rohini Beauty

Beauty salon · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Rohini Beauty

Beauty salon · Addington-Middleton, Christchurch

Where you stand#169of 570 beauty businesses
Overall health7.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Rohini Beauty is a beauty salon in Addington, Christchurch, run by therapist Rohini Thukral. The salon provides threading, waxing, facials, lash treatments and related services, with a focus on personalised care, professional technique and clear communication. Customers note friendly service and effective waxing and facial treatments in a convenient central Addington location.

Rohini Beauty is a beauty salon located at 26D Collins Street in Addington, Christchurch, founded and operated by experienced beauty therapist Rohini Thukral. The salon lists core services such as threading, waxing, facials and lash treatments, and provides contact details and a local address for bookings.

Services at Rohini Beauty centre on common salon treatments including waxing and threading, facial therapies and lash work. The salon advertises special deals and package options for bookings. Website information and business-provided details emphasise personalised and professional experiences delivered by a therapist with over eleven years of experience.

Customer comments highlight friendly, professional service and positive results from waxing and facial treatments. Reviews frequently mention competent, low-pain waxing, professional conduct and a welcoming manner, with several customers reporting excellent results and repeat visits. Those who leave feedback commonly remark on helpful communication and a comfortable treatment experience.

As a local Addington salon, Rohini Beauty presents itself as an accessible option for Christchurch residents seeking routine beauty treatments with an emphasis on personalised care. The combination of an established practitioner, straightforward service list and consistent customer remarks about professionalism and effective waxing contributes to its local character and practical appeal.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Rohini Beauty displays a very strong Google Business Listing health score of 8.9 out of 10, indicating solid completeness and verification. The listing already provides essential contact details and a clear online presence, with the business claim, open status, phone number and website link in place. Two notable strengths are the live open status and the existing website link, supporting easy customer outreach.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.2Strong
9:41
Tiles © Esri
3
Rohini Beauty✓✓
5.0 ★★★★★ (28)
Beauty salon · Addington-Middleton1
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Rohini Beauty is a premier beauty destination in Christchurch, founded by experienced Beauty Therapist Rohini Thukral. With over eleven years of expertise, the salon offers a range of services, including threading, waxing, facials, lash treatments, and more. Rohini Beauty is dedicated to personalized and professional beauty experiences, focusing on customer satisfaction and effective communication. It's not just a salon; it's a transformative journey of self-care and radiance. Affordable and indulgent, Rohini Beauty invites you to discover the epitome of premium beauty services in the heart of Christchurch.

2
Google listingChristchurch beauty · 570 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rohini Beauty shows a solid overall health from Google reviews with a 4.7/10 health score and a top 10% star rating, indicating strong customer satisfaction. The business has achieved high ratings but has not yet engaged with customers via review responses, which misses opportunities for trust-building and feedback handling.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
9:41
Rohini Beauty
OverviewReviewsPhotosAbout
5.0★★★★★28 reviews 3
5
4
3
2
1✓
waxing 5eyebrow shaping 4comfortable atmosphere 4skin 3pain 3lash dye 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #307 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rohini Beauty shows a marginally healthy Maps presence with an overall health score of 5.0 out of 10. This indicates moderate visibility in Google Maps searches and room for steady improvement. The strongest findings are solid performance for "beautician in addington-middleton" (ranked 2) and strong showing for "beautician in spreydon" and "waxing hair removal service in spreydon" (ranked 5).

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.2Room to grow
9:41
1234Tiles © Esri
2Top three for "beautician" in 1 suburb, seen in 4
1
High End Beauty4.9 ★ (81) · Beauty salon
2
Rohini Beauty15.0 ★ (28) · Beauty salon
3
Beauty Is...5.0 ★ (22) · Beauty salon
4
Lydia Harré Aesthetic Creatives5.0 ★ (24) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #273 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rohini Beauty shows very high health (9.7/10) for Citations & Social Presence, indicating strong third-party profiles and directory listings. The strongest strengths are outstanding profiles on Facebook, Instagram and TikTok, plus a well-maintained Fresha listing that supports local visibility. The top opportunities include adding LinkedIn presence (company and owner profile) and improving Neighbourly and NoSecretSalon listings to broaden local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Grohini beauty addington-middleton
AllImagesMapsNews
FacebookrohinibeautyRohini Beauty | Facebook✓
Instagramrohinibeauty4uRohini Beauty | Instagram✓
Tiktok@rohini_beautyRohini Beauty | Tiktok✓
Fresharohini-beauty-christchurch-26d-collins-street-alrx0c1uRohini Beauty | Fresha
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.3Good
9:41
facebook
rohinibeauty✓
1.7K followers 3
Transformative beauty, personalised Self-Care and affordable beauty treatments in Christchurch.2
FollowMessage
★ 1 reviews · recommended 1
🌐 rohinibeauty.co.nz✓
☎ +64 3-390 9441✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #156 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Rohini Beauty shows a solid on-page health with a score of 7.4 out of 10, indicating decent technical optimisation and room for targeted improvements.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒rohinibeauty.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Rohini Beauty's website traffic health sits mid-range, with a 5.6/10 health score indicating some work is needed to improve visibility and paid activity. Key findings show organic traffic value is above the 25th percentile and organic traffic total is above the bottom 25%, while paid activity is not yet measurable. Focus on more targeted paid campaigns and improved paid keywords.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.7Room to grow
9:41
Gbeauty salon addington-middleton
AllMapsImagesShopping
2No ads from you on any search
highendbeauty.co.nzHigh End Beauty
www.fresha.comBest Beauty Salons near me in Addington, Christchurch
www.rohinibeauty.co.nzRohini Beauty | Beauty Salon | 26D Collins Street, Addington ...

Rohini Beauty in Christchurch, founded by experienced therapist Rohini Thukral, offers a range of beauty services, including threading, waxing, facials, ...

www.hampsonstudio.co.nzHampson Studio
31About 4 visits a month from search, across 6 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #244 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rohini Beauty's opening hours largely match local demand peaks but leave specific gaps on high-demand weekend and evening slots. The salon is open during several strong peak windows (Tuesday 11am, Wednesday 3pm, Thursday 4pm, Saturday 1-2pm), with no low-demand open hours reported. However, notable missed opportunities occur on Sunday early afternoon and Tuesday 9am plus Thursday 7pm when demand is high but the salon is closed.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.1Strong
9:41
Rohini Beauty
OverviewReviewsPhotosAbout
Hours ✓
Monday9:30am-7pm
Tuesday9:30am-7pm
Wednesday9:30am-7pm
Thursday9:30am-7pm
Friday9:30am-7pm
Saturday9:30am-5pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #51 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#169of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #169 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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