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Rolton MacDuff

Legal services · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Rolton MacDuff

Legal services · Riccarton, Christchurch

Where you stand#110of 216 lawyers
Overall health4.9/10across the eight areas

Going well

02Reviews7.203Map positions6.7

Where we can help

05Facebook page5.101Google listing4.504Listings and social3.707Google search and traffic2.908Opening hours2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Rolton MacDuff is a Riccarton-based law firm in Christchurch offering property, business and personal legal services across New Zealand. The firm emphasises attention to detail and a results-driven approach, with partners and staff who have extensive experience. Client feedback highlights a supportive, accessible team with strong legal knowledge and efficient service.

Rolton MacDuff is a law firm based in Riccarton, Christchurch, providing legal services to clients throughout New Zealand. The practice focuses on property and business law alongside personal legal matters, operating from its Christchurch base while serving a national client base.

The firm offers a range of property, business and personal legal services. Partners and staff are presented as experienced practitioners who aim to provide thorough, client-focused service. The firm states it takes a detailed, results-driven approach and highlights its interest in clients, their families and business interests.

Clients tend to describe the firm as supportive and approachable, noting a team that is knowledgeable across a range of legal issues. Reviews reference efficient handling of matters, good rapport between lawyers and clients, and an accessible, relaxed service style. Several comments single out individual lawyers for attentive, practical support.

Locally, Rolton MacDuff is positioned as a client-focused Riccarton firm specialising in property and business law while also handling personal legal work. Its attention to detail, claimed results orientation and the emphasis on accessible client relationships are presented as distinguishing features for customers seeking legal assistance in Christchurch and beyond.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Rolton MacDuff's Google Business Listing shows moderate overall health with a 3.2 out of 10, indicating improvements are needed to lift visibility and trust. The listing already has claimed status, a website link, a clear title, a phone number and a full address, which are foundational strengths. The main gaps are in status, description, and branding assets.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Rolton MacDuff
Rolton MacDuff✓✓
5.0 ★★★★★ (11)
Legal services · Riccarton3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #120 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rolton MacDuff shows a strong overall health score on Google reviews, with solid star rating and improving reach, yet engagement remains limited. The main finding is a top-tier star rating, while the opportunity lies in starting to respond to reviews to build trust and consistency.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.2Good
What customers seeWhere you rank
9:41
Rolton MacDuff
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #62 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rolton MacDuff shows an above-average health score in Google Maps search at 6.7 out of 10, indicating solid visibility with room to grow. The top opportunities focus on broadening aggregate presence across multiple local suburbs and maintaining momentum in the borough to aim for top performers. This suggests continued, gradual expansion alongside reinforced local credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
bankruptcy attorney
1Top three for "bankruptcy attorney" in 4 suburbs, seen in 12
1
J & Co Legal5.0 ★ (13) · Legal services
2
Parry Field Lawyers Riccarton4.6 ★ (57) · Legal services
3
Rolton MacDuff25.0 ★ (11) · Legal services
4
Cameron & Co Riccarton Office4.3 ★ (30) · Legal services
Map positionsChristchurch lawyers · 216 businesses
You are #73 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rolton MacDuff shows health 4.4 out of 10, indicating average presence across social profiles and directories. The most important findings are that Yellow Directory and LinkedIn profiles exist but major gaps remain on Instagram, Facebook, TikTok, Neighbourly and Yellow directory visibility. Strengths come from established LinkedIn listing and consistent Yellow Directory presence.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/rolton-macduff-579425972) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/rolton+macduff+lawyers-17960323) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Grolton macduff riccarton
AllImagesMapsNews
ChristchurchLawyerrolton-macduff-lawyersRolton MacDuff | ChristchurchLawyer
Cylexrolton+macduff+lawyers-17960323Rolton MacDuff | Cylex✓
Family Company Studiorolton-macduffRolton MacDuff | Family Company Studio
StarOfService Prorolton-macduff-lawyersRolton MacDuff | StarOfService Pro
Yellowrolton-macduff-579425972Rolton MacDuff | Yellow✓
LinkedInbede-rolton-96962a117Rolton MacDuff | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #137 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokChristchurchLawyerCylexFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
rolton macduff riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Rolton MacDuff's on-page health is strong, with a score of 7.7 out of 10, indicating solid optimisation and good potential for local visibility. Key strengths include an on-page SEO score in the top tier, a precise title tag within 50-60 characters, and a valid favicon. H1 tagging and relevant title tag further support clear, search-friendly pages.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒rolton-macduff.nz✓
✓On-page score
✓Page title
1Separate sites linking to you
2Meta description
3Pages linking to you
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Rolton MacDuff's website shows a low overall traffic health, with room to improve both paid and organic effort. The key takeaways are that paid activity is almost non-existent, while organic visibility is modest and improving. Priorities are launching a small paid campaign with targeted landing pages and sustaining SEO fundamentals to build traffic value over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Rolton MacDuffNot in these results
31About 1 visits a month from search, across 2 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #154 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rolton MacDuff has no recorded opening hours, so temporal alignment with Christchurch demand patterns cannot be measured. The health score is very low (0.9/10). Without published hours, strong alignment or closed-during-peak issues cannot be confirmed. Adding accurate opening hours is the first, simple step to reveal whether current availability matches local peak search times and to avoid missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Rolton MacDuff
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch lawyers · 216 businesses
You are #174 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#110of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #110 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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