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Room of Serene

Beautician · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Room of Serene

Beautician · Sydenham, Christchurch

Where you stand#190of 570 beauty businesses
Overall health6.7/10across the eight areas

Going well

07Google search and traffic9.604Listings and social6.6

Where we can help

02Reviews2.703Map positions2.508Opening hours1.505Facebook page1.401Google listing1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Room of Serene is a beauty salon in Sydenham, Christchurch, offering facials, lash services, massages, waxing and eyebrow treatments. The salon emphasises a calm, peaceful atmosphere and a simple online booking system. Customers note attentive care from the owner, a focus on comfort during treatments, and a steady addition of services as the salon grows.

Room of Serene is a beauty salon located in Sydenham, Christchurch. It offers a range of treatments including facials, lash services, serene massages, waxing and eyebrow care, and uses an online booking system for appointments.

The salon lists specific services such as facials, lashes, serene massages, waxing and eyebrow treatments. Information on the website highlights a straightforward booking process and a small set of core beauty services, with the owner adding new services over time.

Customers describe the salon as a peaceful, calming space where staff pay attention to comfort and detail. Reviews reference lash lifts, eyebrow wax and tint, and nail and lash work. Several mentions note friendly, accommodating service from the owner, tailored product or colour recommendations, and an emphasis on making clients feel comfortable during treatments.

Locally, Room of Serene presents as a compact, customer-focused beauty provider in Sydenham that combines standard salon services with a relaxed atmosphere. Practical features include online booking and a pattern of adding services progressively, which may suit clients seeking a calm setting for facials, lash and brow treatments in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Room of Serene shows a low overall health score, indicating limited completeness and optimisation of the profile. The two key findings are that the listing is not claimed and lacks a meaningful description, with few or no photos and no logo. Addressing these areas will improve discoverability and trust with potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Room of Serene
3
Room of Serene1✓
Own this business?
5.0 ★★★★★ (4)
Beautician · Sydenham
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #505 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Room of Serene shows a low overall health score of 2.6 out of 10 for Google review performance, indicating there is room for improvement. The business already has a strong star rating in the top 10% and is collecting reviews, which provides a solid foundation. The key opportunity is to increase engagement by replying to reviews and actively seek more feedback to raise confidence and volume.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Room of Serene
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
comfortable atmosphere 4lash lifts 3lashes 3
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #418 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Room of Serene shows a low health in Google Maps search at 2.1/10, indicating limited visibility. Top findings include a foothold in broader maps queries and very limited local presence in the borough. Focus should be on improving local score while maintaining existing city-wide visibility to build more local traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 6 searches across Christchurch, top three in none
1
BEAUTYFIX Hair'n Skincare5.0 ★ (98) · Beautician
2
Embrace Skin & Beauty Rolleston4.9 ★ (231) · Beautician
3
Colombo Nails & Beauty5.0 ★ (335) · Beautician
4
Bronzed Goddess Sydenham4.7 ★ (36) · Beautician
↓
Room of Serene2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #428 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Room of Serene shows above-average health with a 6.7/10 score, indicating solid presence and trust. The strongest current strengths are outstanding Instagram and Facebook profiles, which reflect a strong social reach and consistent branding, plus a fully updated Fresha listing that helps attract local clients seeking services. Opportunities focus on listed directories and newer channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe can see the Fresha Profile listing (https://fresha.com/beauty-progress-waltham-road-christchurch-BoEw6J) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 5 of them.
6.6Good
What customers seeWhere you rank
9:41
Groom of serene sydenham
AllImagesMapsNews
InstagramroomofsereneRoom of Serene | Instagram✓
FacebookRoom-of-Serene-61561318689035Room of Serene | Facebook✓
Eldernet Providerarcher-village-charitable-trustRoom of Serene | Eldernet Provider
Freshabeauty-progress-waltham-road-christchurch-BoEw6JRoom of Serene | Fresha3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #193 for listings and social
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GoogleFacebookInstagramTikTokEldernet ProviderFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people3
5 followers 2
Lashes and Brows without breaking the bank ❤ Book via DM or Fresha link today! Based in Addington, ChCh NZ
FollowMessage
🌐 fresha.com/book-now/room-of-serene-x2dob9kf/services?lid=1324640&eid=3050924&pId=1257861
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #492 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Room of Serene shows a very high on-page SEO health for its homepage, with a score of 8.8 out of 10. The site already excels in technical basics, including a well-optimised meta description, a valid favicon, and a secure, fast page. The most important findings are that on-page SEO score is strong but title tag length and non-frame structure need attention.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒timetailor.com3✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Page title
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Room of Serene shows a very healthy website traffic profile, with strong organic performance and local presence. The highest-level takeaway is the excellent organic traffic value and top local rankings, indicating solid visibility and trusted appeal among local customers. The main emphasis should be on maintaining SEO health while exploring low-risk paid options to reach new clients.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Room of SereneNot in these results✓
✓About 2,816 visits a month from search, across 1,040 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #24 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Room of Serene's opening hours partly match local demand but show notable gaps. The salon is open during several Friday peak hours (10am-1pm) and Thursday 7pm, aligning with strong booking interest. However, many high-demand windows - including Thursday 4pm, Tuesday 11am and Saturday early afternoon - remain closed. No hours are open during low-demand periods, so wasted time is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Room of Serene
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday6:30pm-9pm
Wednesday6:30pm-9pm
Thursday6:30pm-9pm
Friday10am-7pm
Saturday4:30pm-9pm
SundayClosed
Popular times Monday · Sydenham
9a10a11a12p1p2p3p4p5p6p7p
When people in Sydenham look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #486 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#190of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #190 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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