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Rouge Hair

Hair salon · Phillipstown, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Rouge Hair

Hair salon · Phillipstown, Christchurch

Where you stand#244of 498 hair salons & barbers
Overall health5.1/10across the eight areas

Going well

05Facebook page7.602Reviews6.801Google listing6.3

Where we can help

04Listings and social4.103Map positions3.808Opening hours3.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Rouge Hair is a hair salon in Linwood, Christchurch offering cuts, foils and colour work from an experienced stylist. Clients report a friendly, accommodating service, allergy-aware colour options and reasonable pricing. The salon is praised for a relaxed atmosphere and attentive, personalised care that suits regulars and first-time visitors alike.

Rouge Hair is a hair salon located in Linwood, Christchurch. It operates as a local salon providing hairdressing services to clients in the neighbourhood and beyond, with a focus on everyday styling needs and colour work.

Services at Rouge Hair include cuts, foiling and colour treatments. Reviews note work with foils and colour, and highlight allergy-aware approaches to hair colour and toners. The salon is described as accommodating and available, suggesting a range of routine colour and styling services suited to different client needs.

Customers commonly report a friendly, warm atmosphere where the stylist listens and offers honest, kind service. Visitors describe the salon as welcoming and attentive, with convenient pricing and a relaxed environment - music levels are noted as comfortable and service is often described as quick without feeling rushed.

What distinguishes Rouge Hair locally is its combination of long-term client relationships and careful attention to individual needs, including sensitivity to allergic reactions to colour products. The Linwood location and a reputation for personalised, reassuring service give clients confidence when returning for regular cuts or colour appointments.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Rouge Hair shows an above-average health score for its Google Business Listing, indicating a generally solid profile with room for improvement. The most notable strengths are having a claimed listing, a visible phone number, a website link, and an open-for-business status, which helps convert viewers into inquiries. The top opportunity is to add a more meaningful description to engage potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Rouge Hair
2
Rouge Hair✓✓
4.8 ★★★★★ (117)
Hair salon · Phillipstown3
Open 4 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #184 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Rouge Hair shows above average health on Google reviews with a 6.5/10 score. Strengths include a solid response rate and consistently improving rating confidence, while the business also sits in the top quartile for total reviews. The main opportunities focus on maintaining engagement, pushing toward higher star ratings, and continuing service quality to defend its local edge.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
Rouge Hair
OverviewReviewsPhotosAbout
4.8★★★★★117 reviews
5
4
3
2
13
prices 10product 4job 3happy 3outcome 2hair colour 2
2How far your rating and your review count together can be trusted
A
Alexandria O.★★★★★ · 3 years ago

I have been going to Rogue hair for quiet a few years now, Kaitlyn and Aimee are absolutely lovely! They always make you feel welcome and comfortable no need to put on a facade here, you can be yourself. Kaitlyn goes above and beyond even b...

Response from the owner1

Thanks Tash for the great review :)

Z
Zee M.★★★★★ · 3 years ago

I've been going to Kaitlyn for a few years now and before finding rouge hair I never went back to a hairdressers twice. Kaitlyn has changed the game! She knows my vibe so much so that I trust her to do whatever she thinks and I'm always blo...

Response from the owner

Thanks Zee for the good review :)

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #160 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rouge Hair shows a below-average overall health score of 3.6/10 for Google Maps search visibility. The business has a solid borough presence and strong rankings for several key local keywords, particularly hair salon in linwood and unisex hairdresser in linwood, indicating good relevance in Linwood. Opportunities lie in boosting aggregate visibility and further strengthening local suburb performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 3
1
Fix Hair & Beauty Studio5.0 ★ (50) · Hair salon
2
Doki Hair Salon5.0 ★ (44) · Hair salon
3
Nspyre Red Collective - Hair Salon4.9 ★ (170) · Hair salon
4
Ninety Three Hair Studio5.0 ★ (50) · Hair salon
↓
Rouge Hair2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #311 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rouge Hair shows a low health score in the Citations & Social Presence area, at 1.6 out of 10, indicating limited presence across platforms. The strongest current asset is the Facebook profile with high trust, while Instagram and TikTok presence lag. Fresha listings are active, providing some visibility beyond the primary listing.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/rouge-hair-linwood-avenue-christchurch-8Jg0bV) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Grouge hair phillipstown
AllImagesMapsNews
Fresharouge-hair-linwood-avenue-christchurch-8Jg0bVRouge Hair | Fresha✓
FacebookrougehairchchRouge Hair | Facebook✓
Instagramrobynrogue.hairdressingRouge Hair | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #294 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
facebook
Rouge Hair | Christchurch✓
1.1K followers 2
Hair Salon1
FollowMessage
★ 12 reviews · recommended 3
🌐 rougehair.co.nz✓
☎ +64 3-381 4174✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #119 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for Rouge Hair records a score of 4.7 out of 10, indicating average performance with several clear gaps. The page shows low baseline SEO signals and missing meta elements, which can limit visibility and click-through. Addressing these fundamental elements will build a more solid foundation for local search.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒rougehair.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Rouge Hair shows a moderate website traffic health, with a score of 4.8 out of 10. The site has limited organic traffic value and no visible paid traffic activity yet. Key opportunities lie in building organic authority through targeted local content, better on-page SEO, and small paid campaigns to capture nearby clients and convert visits into bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghair salon linwood
AllMapsImagesShopping
No ads from you on any search
www.rougehair.co.nzRouge Hair: Professional Hair Salon Eastgate Mall ...

Rouge Hair. When You're Looking for a Fresh New Look. Call 03 381 4174 ... 218c Linwood Avenue Linwood, Christchurch 8011. [email protected]. Follow ... Read more

3
creativesalon.nzCreative Salon Christchurch
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rouge Hair's published hours partly match local demand, with strong alignment during late-morning and early-afternoon Saturday and Tuesday peaks. Several high-demand weekday lunchtime and early-afternoon slots are currently closed, creating missed bookings. No open hours fall in low-demand periods, so wasted time is minimal. Adjusting one or two weekday lunch or Saturday afternoon hours could capture more walk-ins and appointment bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Rouge Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9:30am-6pm
Thursday9:30am-8pm
Friday9:30am-2pm
Saturday10am-2pm
SundayClosed
Popular times Tuesday · Phillipstown
9a10a11a12p1p2p3p4p5p
When people in Phillipstown look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #351 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#244of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #244 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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