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Rust On Blades

Barber shop · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Rust On Blades

Barber shop · Richmond (Christchurch City), Christchurch

Where you stand#418of 498 hair salons & barbers
Overall health1.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Rust on blades is a Richmond, Christchurch barbershop offering tailored haircuts, beard shaping and clean shaves in a laid-back setting. Skilled barbers provide classic and modern styles, from fades to full transformations. Customers often note friendly service, attentive listening and consistent results, making it a neighbourhood option for people looking for personalised grooming and reliable beard work.

Rust on blades is a barbershop located in Richmond, Christchurch, that offers a full range of men's grooming services. It presents itself as a local shop where clients can get haircuts, beard work and shaves in a comfortable, laid-back atmosphere.

The salon's services cover classic cuts through to modern styles, including fades, beard trims and full transformations. Offerings also include clean shaves and detailed beard shaping, with the team describing a focus on tailoring haircuts to a client's look and lifestyle.

Customers frequently comment on the skill and professionalism of the barbers, noting friendly service and helpful conversation during visits. Reviews mention that barbers listen to client preferences, offer sensible suggestions, and deliver consistently good haircuts and beard work, which encourages repeat bookings.

Located in Richmond, Rust on blades stands out locally for its combination of skilled barbering, attentive customer care and a relaxed environment. The shop's reported 4.6 average rating reflects regular positive feedback, with many clients returning as regulars after finding a preferred barber and style.

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01Google listingMarketbase business report

Your Google listing

Rust on blades shows an overall below-average health score of 3.3 out of 10, indicating room for improvement in the Google Business Listing. The strongest asset is that a claimed listing with a visible phone number and full address is present, providing reliable basics for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
9:41
Tiles © Esri
Rust On Blades✓✓
4.6 ★★★★★ (34)
Barber shop · Richmond (Christchurch City)3
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Step into our barbershop and step up your style. Whether you’re looking for a fresh fade, a sharp beard trim, or a full transformation — we’ve got you covered. Our skilled barbers specialize in dream haircuts tailored to your look and lifestyle. From classic cuts to modern styles, clean shaves to detailed beard work, we offer all grooming services in a comfortable, laid-back atmosphere. Look good. Feel great. Leave sharp.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #330 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rust on blades shows an average health score for Google reviews, with room to improve. The business has solid traction in total reviews and a reasonable response rate, indicating steady customer engagement. The top opportunity areas focus on improving star ratings and listing confidence to move toward the local midpoint and beyond.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
4.7Room to grow
9:41
Rust On Blades
OverviewReviewsPhotosAbout
4.6★★★★★34 reviews
5
4
3
2
12
haircut 12professional barber 6beard trim 4beard 4vibe 3value 3
1How far your rating and your review count together can be trusted
J
Jomas B.★★★★★ · 7 months ago

Got my facial hair done here today and am incredibly happy! Awesome guy knows what he's doing and fantastic value!

Response from the owner3

Thank you for your wonderful review. It's our pleasure to serve you. Thank you

G
Geoff F.★★★★★ · 9 months ago

Had an excellent haircut from Jay. Will be back.

Response from the owner

Thank you for your review. Would love to see you back.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #265 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rust on blades in Richmond- Christchurch has a low overall health score of 2.8 out of 10 for Google Maps search visibility. The strongest opportunity is to improve the business's top performing local keywords, notably "barber shop in richmond (christchurch city)" at position 3, and to build stronger presence in nearby suburbs. Focusing on local relevance and consistency will help lift local rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.2Room to grow
9:41
1234Tiles © Esri
1Top three for "barber shop" in 1 suburb, seen in 6
1
Falcons Barbershop Christchurch CBD5.0 ★ (70) · Barber shop
2
LadsLounge And Beauty5.0 ★ (1) · Barber shop
3
Rust On Blades24.6 ★ (34) · Barber shop
4
The Chopping Block5.0 ★ (27) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #340 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rust on blades shows a moderate health level with room for improvement in social presence. The most important findings are that no active Instagram profile exists and TikTok trust is moderate, while Facebook is established with high trust. The business should prioritise restoring Instagram and maintaining TikTok and Facebook visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.3Room to grow
9:41
Grust on blades richmond (christchurch city)
AllImagesMapsNews
Tiktokdiscover/best-barber-in-christchurch-nzRust On Blades | Tiktok3
Freshalp/en/bt/barbershops/in/nz-christchurch/christchurch-central-cityRust On Blades | Fresha
FacebookNo account found1
InstagramNo account found2
YellowNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #485 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
9:41
facebook
rust on blades richmond (christchurch city)
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Rust On BladesNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rust on blades' opening hours are highly aligned with local demand, especially late-morning and early-afternoon peaks. Strong alignment includes Tuesday 11-12pm and Saturday 11am-1pm, when searches are busiest. Missed opportunities occur around 7pm on Tuesday, Wednesday, Thursday and Friday evenings when demand remains meaningfully high but the shop is closed. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.1Strong
9:41
Rust On Blades
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-7pm
Sunday9am-7pm
Popular times Saturday · Richmond (Christchurch City)
8a9a10a11a12p1p2p3p4p
When people in Richmond (Christchurch City) look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #95 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#418of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #418 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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