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S3Accounting

Accounting firm · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

S3Accounting

Accounting firm · Selwyn District East, Christchurch

Where you stand#80of 245 accountants
Overall health6.8/10across the eight areas

Going well

02Reviews7.403Map positions6.7

Where we can help

04Listings and social5.907Google search and traffic5.005Facebook page4.801Google listing4.208Opening hours3.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

S3Accounting is an accounting practice based in Prebbleton, Christchurch, offering accounting, tax and advisory services for sole traders, partnerships, companies and trusts. The firm lists Xero implementation and support, payroll, GST/FBT/PAYE services and financial reporting. Customers note responsive communication, reliable service and competitive pricing as recurring themes.

S3Accounting is an accounting practice located in Prebbleton, Christchurch. The practice presents Sukumar Sivadanam as an accountant and business advisor and states credentials including CPA, ASA and Certified Xero Advisor. The office positions itself as an affordable local provider for small businesses and individuals.

Services include annual accounts and income tax returns for sole traders, partnerships, companies and trusts, plus GST, FBT, PAYE and RWT. The practice also lists tax planning, payroll, Xero implementation and support, rental property accounting and liaison with IRD and ACC. Financial services mentioned include budgeting, cashflow forecasting, monthly reporting, business acquisition analysis and restructure and review work.

Customer feedback highlights timely, reliable and communicative interactions. Reviews reference clear advice and responsiveness, with clients describing good communication and ease of contact. Pricing is mentioned as competitive in customer comments. The overall reviewer snapshot reports high satisfaction with service and advice.

Locally, S3Accounting presents a combination of day-to-day compliance work and forward-looking advisory tasks aimed at small businesses and property owners. The combination of Xero support, tax and payroll services alongside budgeting and reporting work is positioned to suit clients who want both routine accounting and practical business advice within the Prebbleton and greater Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

S3Accounting shows a strong presence in basic listing fields with claimed status, open-for-business status and a direct phone line, but overall health remains modest. The most important findings are that the listing is claimed and phone number is present, while the description and photos are still underdeveloped for better customer engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
S3Accounting
2
S3Accounting✓✓
5.0 ★★★★★ (3)
Accounting firm · Selwyn District East
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Accountant in Christchurch

1
Google listingChristchurch accountants · 245 businesses
You are #142 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

S3Accounting shows a solid health score with strong customer satisfaction but room for growth in engagement. The top achievement is a stellar star rating in the top 10%, while opportunities focus on improving response rate to reviews and maintaining rating confidence to move toward the local mid-high range.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
S3Accounting
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

S3Accounting shows a solid health score of 7.9 out of 10, indicating strong visibility on Google Maps and reliable local presence. The business ranks well for several core accounting terms and maintains momentum in the borough. The top opportunities focus on broadening map visibility across more suburbs and strengthening the borough presence to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax consultant
1Top three for "tax consultant" in 3 suburbs, seen in 8
1
Sidekick Selwyn5.0 ★ (5) · Accounting firm
2
S3Accounting25.0 ★ (3) · Accounting firm
3
Tessa Ling Tax Consultancy Limited5.0 ★ (2) · Accounting firm
4
Olex Accounting4.8 ★ (22) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #81 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

S3Accounting shows above-average health for Citations & Social Presence, with a 5.8/10. The strongest current asset is a highly regarded Facebook profile and an active LinkedIn listing, indicating solid credibility and professional reach. Key opportunities focus on expanding presence on Instagram, TikTok, and Neighbourly listings to improve local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/sukumar-sivadanam-94a693132) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Gs3accounting selwyn district east
AllImagesMapsNews
LinkedInsukumar-sivadanam-94a693132S3Accounting | LinkedIn✓
Facebook100083031742215S3Accounting | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
facebook
people2
88 followers 3
We not only assist clients through Accounting & Tax service, but empowering small businesses to succeed in business. We believe in educating & up-skilling small business owners and proactively encoura...
FollowMessage
🌐 s3accounting.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #127 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

S3Accounting shows an above-average on-page SEO health score of 6.1/10 for the homepage, indicating solid fundamentals with room to improve. Strengths include a valid favicon, a compact page under 256KB, adequate text, absence of frames, and an SEO-friendly URL. The top finding is that the page lacks an H1 tag, which can reduce clarity for visitors and search engines.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒s3accounting.co.nz✓✓
✓Favicon
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

S3Accounting's Website Traffic health sits around a 4.9 out of 10, indicating average performance for this metric set. The most notable findings are that organic traffic value is above the 25th percentile, while paid traffic is not yet established and paid SERP coverage is zero in the top 100 keywords. Focus will be on measured paid activity and continued organic gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
S3AccountingNot in these results
31About 1 visits a month from search, across 3 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #123 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

S3Accounting's published hours largely match local demand on weekdays, especially strong coverage on Thursday mornings and afternoons. However, the practice is closed during several Sunday evening peaks when people still search for accounting services. There are no low-demand open hours, so operating time is efficient overall. Consider limited Sunday evening coverage or extended Thursday availability where demand is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.7Room to grow
What customers seeWhere you rank
9:41
S3Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
Saturday8am-6pm
Sunday10am-2pm
Opening hoursChristchurch accountants · 245 businesses
You are #155 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#80of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #80 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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