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Saheli Ethnic Indian Wear and Beauty Salon

Clothing store ยท Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty ยท 570 businesses
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Executive summaryExclusive Marketbase business report

Saheli Ethnic Indian Wear and Beauty Salon

Clothing store ยท Richmond (Christchurch City), Christchurch

Where you stand#33of 570 beauty businesses
Overall health9.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Saheli Ethnic Indian Wear and Beauty Salon is a Richmond, Christchurch store selling Indian ethnic clothing and offering beauty salon services. Founded by Heena and Prince Kundra, it stocks ladies designer suits, bridal wear, kurtis, gents sherwani, indo-western suits, kids' sherwanis and lehengas. Customers note a wide range of options and a focus on bridal and special-occasion attire.

Saheli Ethnic Indian Wear and Beauty Salon is a Christchurch-based retailer and salon located in Richmond. Founded by Heena Kundra and Prince Kundra, it presents itself as an ethnic wear and beauty business aimed at offering quality textiles and attire for everyday wear through to weddings.

The store's range includes ladies designer suits, bridal wear, kurtis, gents sherwanis, indo-western suits, kurtas, and children's sherwanis and lehengas. Website details and shop hours indicate a physical presence open Tuesday to Sunday, with Monday closed, and an online ordering option for customers who prefer to buy remotely.

Customer feedback highlights timely delivery for online orders, attentive customer service, and satisfaction with product quality. Reviews often mention successful purchases of sarees, veils and wedding-related items, and repeat positive remarks from buyers who needed last-minute wedding accessories. Several reviewers also point to the variety of options available, noting choices that are hard to find elsewhere in the South Island.

Locally, Saheli is positioned as a specialist destination for Indian ethnic clothing and wedding trousseau needs in Christchurch. The combination of in-store browsing, online ordering and salon services, together with a stated emphasis on trustworthy sourcing and quality, defines how it presents itself to customers in the Richmond area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Saheli Ethnic Indian Wear and Beauty Salon shows a very strong Google Business Listing health score with complete, verified details. The most notable findings are that the listing is claimed and fully controllable, and that a website link plus a phone number are present for direct customer access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 4 of them.
10.0Strong
9:41
Tiles © Esri
Saheli Ethnic Indian Wear and Beauty Salon✓✓
4.7 ★★★★★ (228)
Clothing store ยท Richmond (Christchurch City)1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

As Pure As The Sacred Word, Saheli, was the vision with which Saheli Indian ethnic wear and beauty salon was born. Founded by one entrepreneurial couple, Heena Kundra and Prince Kundra, its inception was based on a single aim to bringing in trust into the then highly monetized textile industry. The two people were determined to not just change this tarnished image but also bring in the best quality ethnic wear for every woman, from she who is picking out her daily wear clothes to the bride, creating her wedding trousseau and picking out that perfect attire for her wedding day. And the rest, as they say, is history. Ladies Designer Suits, Bridal Wear, Kurti's, Gents sherwani, Indo Western Suits, Kurta. Kids sherwani and lehnga, dresses.

Google listingChristchurch beauty ยท 570 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Saheli Ethnic Indian Wear and Beauty Salon shows a health score of 7.7 out of 10, indicating a solid overall performance with room to improve. The business has strong social proof, being in the top 10% for total Google reviews, and demonstrates good customer engagement through a solid response rate. The main opportunity is to lift the rating higher by refining the customer experience.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
9.0Strong
9:41
Saheli Ethnic Indian Wear and Beauty Salon
OverviewReviewsPhotosAbout
4.7★★★★★228 reviews ✓
5
4
3
2
11
ethnic wear 15tailoring 14outfit selection 11jewellery 8online ordering 6wedding makeup 5
2How far your rating and your review count together can be trusted
S
Sandra S.★★★★★ · a month ago

Good customer service ๐Ÿ‘

Response from the owner3

Thank you so much ๐Ÿ™๐Ÿ˜Š

S
Shafiq Z.★★★★★ · a month ago

We had a great service, Will recommend it for everyone who loves to wear Indian type of close. They have a lot of type of options that you will never find in entire South Island. THANK YOU SO MUCH GUYS FOR ALL THE HELP TODAY REALLY APPRECIA...

Response from the owner

Thank you for your wonderful review! We are glad you loved your purchase. Looking forward to serving you again. ๐Ÿ™๐Ÿ˜Š

Google reviewsChristchurch beauty ยท 570 businesses
You are #56 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Saheli Ethnic Indian Wear and Beauty Salon shows a very low overall Google Maps health score of 0.7/10, signalling limited visibility. The business ranks reasonably for a top keyword, beauty salon in richmond, but overall presence is still weak. The strongest opportunity lies in improving aggregate visibility across maps while boosting local borough results to capture nearby customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.9Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Beauty Assets4.9 ★ (33) · Clothing store
2
ZoZo's Hair4.9 ★ (35) · Clothing store
3
The Washhouse Hair & Beauty Studio5.0 ★ (1) · Clothing store
4
Beauty with Grace St Albans4.8 ★ (174) · Clothing store
↓
Saheli Ethnic Indian Wear and Beauty Salon2Further down, below the first results
Map positionsChristchurch beauty ยท 570 businesses
You are #521 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Saheli Ethnic Indian Wear and Beauty Salon shows a very high health in the Citations & Social Presence area, with active profiles on Facebook, Instagram and TikTok alongside strong Fresha listings. The top findings highlight sustained, high-trust social profiles and a well-maintained Fresha presence that supports local discovery and customer trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Gsaheli ethnic indian wear and beauty salon richmond (christchurch city)
AllImagesMapsNews
FacebookSaheliEthnicIndianWearSaheli Ethnic Indian Wear and Beauty Salon | Facebook✓
InstagramsahelinzSaheli Ethnic Indian Wear and Beauty Salon | Instagram✓
Tiktok@saheliethnicindianwearSaheli Ethnic Indian Wear and Beauty Salon | Tiktok✓
Freshasaheli-ethnic-indian-wear-and-beauty-salon-stanmore-road-christchurch-LyEx9GSaheli Ethnic Indian Wear and Beauty Salon | Fresha
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch beauty ยท 570 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 4 of them.
9.9Strong
9:41
facebook
SaheliEthnicIndianWear
13.2K followers ✓
Ladies Designer Suits, Bridal Wear, Kurti's, Gents sherwani, Indo Western Suits, Kurta. Kids sherwani and lehnga, dresses. We also provide bed sheets.1
FollowMessage
★ 38 reviews · recommended ✓
🌐 saheli.co.nz✓
☎ +64 21 233 4620
PostsAboutPhotosReviews
Facebook pageChristchurch beauty ยท 570 businesses
You are #7 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Saheli Ethnic Indian Wear and Beauty Salon shows an above-average on-page SEO health of 6.8 out of 10, indicating decent technical setup but room for improvement. Key strengths include a valid favicon, an SEO-friendly URL, and relevant meta description, plus a clear H1 tag and a precise title tag. Focus areas are reducing render-blocking resources, trimming page size, and refining meta description and title tag lengths.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒saheli.co.nz✓
✓Favicon
✓H1 heading tag
1On-page score
2Meta description
3Page title
Your websiteChristchurch beauty ยท 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Saheli Ethnic Indian Wear and Beauty Salon shows a very strong Website Traffic health score of 9.5 out of 10, indicating excellent overall health for this business's online presence. The most notable finding is outstanding organic traffic performance, with the site ranking in the local top 10% for organic traffic and top 10% for local keyword coverage. This suggests solid SEO momentum and visibility.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.5Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Saheli Ethnic Indian Wear and Beauty SalonNot in these results✓
✓About 12,640 visits a month from search, across 1,575 searches
Google search and trafficChristchurch beauty ยท 570 businesses
You are #29 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Saheli Ethnic Indian Wear and Beauty Salon's opening hours mostly align with Christchurch demand, with several strong matches during key shopping times on weekdays and weekends. Notable alignment includes Tuesday late morning, Wednesday mid-afternoon, Thursday late afternoon and Saturday early afternoon. There are missed opportunities on Monday mid-day, Tuesday early morning and Thursday evening when local demand is high but the shop is closed.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Saheli Ethnic Indian Wear and Beauty Salon
OverviewReviewsPhotosAbout
Hours ✓
MondayClosed
Tuesday10am-7pm
Wednesday10am-7pm
Thursday10am-7pm
Friday10am-7pm
Saturday10am-7pm
Sunday10am-7pm
Popular times Tuesday · Richmond (Christchurch City)
10a11a12p1p2p3p4p5p6p
When people in Richmond (Christchurch City) look   You are shut
Opening hoursChristchurch beauty ยท 570 businesses
You are #10 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#33of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall ยท 570 businesses
You are #33 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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