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Salon on Rutland

Hair salon · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Salon on Rutland

Hair salon · St Albans, Christchurch

Where you stand#70of 498 hair salons & barbers
Overall health8.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Salon on Rutland is a boutique hair salon in the St Albans neighbourhood of Christchurch. The salon offers cuts, creative colouring, smoothing and restorative treatments using Wella professional products. Led by director Cameron Aitken-Boyle and an award-recognised stylist team, Salon on Rutland focuses on personalised services and bespoke styling for clients seeking tailored hair care.

Salon on Rutland is a boutique hair salon located in the St Albans neighbourhood of Christchurch. The salon is led by director Cameron Aitken-Boyle, who moved to Christchurch after 15 years working in high-end salons. Salon on Rutland describes itself as providing personalised, high-end hair styling in a local setting.

The salon offers a mix of services including expert haircuts, creative colouring, blonding and smoothing and anti-frizz treatments. The team uses Wella professional products and highlights trims, transformations and hair repair as part of its service range. Listings and website copy note a focus on modern tools and techniques.

Customers commonly comment on successful colour work, transformations and welcoming service from stylists named in reviews such as Maddy and Cameron. Review themes emphasise reliable colour results, helpful consultations, and staff who make clients feel at ease. The salon holds a high average rating and has recent feedback praising corrective colour, blonding work and consistent results.

Locally, Salon on Rutland positions itself as a small, boutique option for personalised hair care in Christchurch. Its combination of an experienced stylist team, a director with a high-end background, Wella product use and a service range that includes smoothing and repair treatments distinguishes it for clients looking for tailored colour and styling in St Albans.

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01Google listingMarketbase business report

Your Google listing

Salon on Rutland shows a solid overall health with a 7.2 out of 10, indicating a healthy listing but room for small improvements. The strongest results include a claimed listing, an open-for-business status, a website link, a listing title and a phone number. The main opportunities focus on adding a logo and more high-quality photos to raise visual appeal, while the description is already strong.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.0Good
9:41
Tiles © Esri
2
Salon on Rutland✓✓
4.8 ★★★★★ (49)
Hair salon · St Albans3
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Salon on Rutland is fortunate enough to be based in one of Christchurch’s most diverse neighbourhoods, St Albans. We are a boutique salon with an award-winning stylist team providing exceptional, bespoke services tailored to you. 2024 Finalist in the New Zealand Hairdressing Business awards. Our director, Cameron Aitken-Boyle, relocated to Christchurch from Dunedin in early 2022. After 15 years of successful practice in high-end salons, the opportunity arose for Cameron to follow his dreams and fulfil his vision of high-end hair styling that focuses on you – he created Salon on Rutland.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #149 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Salon on Rutland shows an above-average health score of 6.5 out of 10, indicating solid performance with room for growth in Google reviews. The most impactful findings are strong review volume and a good response rate, along with confidence in ratings that exceeds the local median.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
5.8Room to grow
9:41
Salon on Rutland
OverviewReviewsPhotosAbout
4.8★★★★★49 reviews
5
4
3
2
13
friendly staff 11haircut 10hair color 7hairstyling 6colour 4results 4
2How far your rating and your review count together can be trusted
V
Vanya B.★★★★★ · a day ago

Maddy was outstanding in her ability to rectify my neglected hair. Beautiful colour and trim. I feel fabulous. Thank you Maddy 😊

Response from the owner1

Thanks Vanya, so glad you love your hair colour! See again soon x

K
Kat★★★★★ · 4 months ago

One word. Amazing. The team at Salon Rutland are just the best. Cam, Kimberley & Maddy you are always so welcoming and you deliver every single time when it comes to colour, treatments and styling. What you offer also represents incredible...

Response from the owner

Awww Kat, your the best, we love having you in the Salon xx

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #208 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Salon on Rutland shows a below average overall health in Google Maps search with a score of 3.8 out of 10, indicating limited visibility. The strongest opportunities lie in expanding aggregate maps presence and further improving borough visibility, which is already rising from the bottom quartile. Target top performing keywords related to hair services in St Albans to build local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.7Room to grow
9:41
1234Tiles © Esri
1Seen in 4 searches across Christchurch, top three in none
1
L'amour Hair Specialist4.9 ★ (79) · Hair salon
2
Beauty with Grace St Albans4.8 ★ (174) · Hair salon
3
DF Hair Studio4.9 ★ (107) · Hair salon
4
KeKe Hair Lounge5.0 ★ (93) · Hair salon
↓
Salon on Rutland2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #315 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Salon on Rutland shows very high health (9.7/10) for its social presence and directories. The strongest strengths are outstanding Instagram and Facebook profiles, plus solid local presence on Neighbourly and Fresha. The main opportunities lie in expanding TikTok and NoSecretSalon listings, and adding LinkedIn personal and company pages to boost trust and professional branding.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/salon-on-rutland-rutland-street-christchurch-PVEwa6) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
9:41
Gsalon on rutland st albans
AllImagesMapsNews
InstagramsalononrutlandchchSalon on Rutland | Instagram✓
FacebooksalononrutlandSalon on Rutland | Facebook✓
Freshasalon-on-rutland-rutland-street-christchurch-PVEwa6Salon on Rutland | Fresha✓
Neighbourlyhairdressers/canterbury-region/christchurch/st-albansSalon on Rutland | Neighbourly3
Tiktok@salononrutlandSalon on Rutland | Tiktok1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.6Good
9:41
facebook
salononrutland✓
261 followers 2
Your local Hair Salon in St Albans. Doing fabulous hair in the most beautiful relaxed Salon 💇🏼‍♀️3
FollowMessage
🌐 salononrutland.co.nz✓
☎ +64 3-355 0246✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #170 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Salon on Rutland shows a high on-page SEO health score of 8.5 out of 10, indicating solid technical optimisation for the homepage. Key strengths include a valid favicon, fast load times under 3 seconds, a compact page size, and an H1 tag for clear content. Opportunity lies in refining meta description length and minor title tag tweaks.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒salononrutland.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Salon on Rutland shows a very healthy website traffic profile with strong organic performance. The overall health score is 8.8 out of 10, indicating solid traffic and keyword footprint. Key completed achievements include high organic traffic value and top local organic rankings, suggesting the site is delivering value and attracting local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.0Strong
9:41
Ghairdresser st albans
AllMapsImagesShopping
321No ads from you on any search
www.lamourhair.co.nzL'amour Hair Specialist | Hair Salon in St Albans | 110 St ...
www.salononrutland.co.nzSalon on Rutland | Enhance Your Look - Book Now

Saturday - 9am - 3pm. Sunday - Closed. Location. 71 Rutland Street, Saint Albans Ōtautahi (Christchurch). Contact. [email protected] (03) 355-0246.

www.friendsandco.co.nzHair Salon Christchurch | Friends + Co St Albans | Now at 566 ...
About 3,154 visits a month from search, across 312 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #49 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Salon on Rutland's opening hours show a reasonable fit with Christchurch demand but leave weekday lunch demand partly unmet. The salon is open during several high-demand slots, especially Tuesday 11-12 and Saturday 11-13, aligning with peak client searching. However, Monday midday hours and Sunday afternoon are notable missed opportunities when local demand is high but the salon is closed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.9Room to grow
9:41
Salon on Rutland
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #207 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#70of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #70 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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