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Sandra James Chartered Accountant

Accounting firm · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Sandra James Chartered Accountant

Accounting firm · Selwyn District East, Christchurch

Where you stand#142of 245 accountants
Overall health4.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Sandra James Chartered Accountant is a private chartered accountancy practice located in Prebbleton. The practice provides financial accounting, taxation services and specialist forensic and investigative accounting for individuals and small to medium businesses. Sandra offers personalised, professional support to help with year-end accounts, tax returns and complex financial investigations.

Sandra James Chartered Accountant is a private, owner-operated practice based in Prebbleton. The practice provides financial accounting, taxation services and forensic and investigative accounting to individuals and small to medium-sized businesses.

The services include preparation of financial statements and tax returns, friendly taxation advice and year-end accounting support to help clients meet IRD obligations. The practice also offers specialist forensic and investigative accounting for business, employment or relationship property disputes, with an emphasis on producing financial evidence for disputes or litigation.

Clients tend to experience a personable professional service centred on clear communication and practical support. Sandra describes the approach as removing stress by handling accounts and returns so clients can focus on running their businesses. The forensic work draws on more than 20 years' experience and membership of the Association of Certified Fraud Examiners is noted in materials.

Locally, Sandra James Chartered Accountant is positioned as a small, specialist practice serving Prebbleton and nearby clients who need routine accounting and tax help as well as specialised forensic accounting services. The practice is aimed at clients seeking hands-on, experienced assistance for both everyday tax and accounting needs and contested financial matters.

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01Google listingMarketbase business report

Your Google listing

Sandra James Chartered Accountant has a very high Google Business Listing health score, reflecting a complete and verified listing with accessible contact details. The top finding highlights a strong description and claimed status, underscoring clear branding and control. A solid phone number and website link support customer inquiries and learning about services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
9.1Strong
9:41
Tiles © Esri
1
Sandra James Chartered Accountant✓✓
0.0 ★★★★★ (0)
Accounting firm · Selwyn District East2
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I own and operate a private chartered accountancy practice providing financial accounting, taxation and forensic and investigative accounting services Accounting and Taxation Services Generating an income as an individual or small business can be challenging enough but then there is finding time to meet IRD obligations. Reduce the stress. We can help with preparation of financial statements and tax returns. Forensic and Investigative Accounting I have more than 20 years’ experience in this field. For business, employment or relationship property disputes you may need specialised accounting. I am a qualified forensic accounting specialist and a member of the Association of Certified Fraud Examiners.

3
Google listingChristchurch accountants · 245 businesses
You are #22 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The overall health of Sandra James Chartered Accountant on Google Business is below average, with a health score of 3.4 out of 10. This indicates limited customer trust and engagement based on current reviews. The foremost findings are a very low review count and no responses to posted reviews, which reduce credibility, and an unestablished star rating that can deter new clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Sandra James Chartered Accountant
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sandra James Chartered Accountant shows a solid but modest overall health score on Google Maps, with room to grow in both city-wide visibility and local borough presence. Key opportunities include improving aggregate map rankings and continuing to strengthen the suburb-level score, which has already moved above the bottom tier. Focusing on the top ranked keywords can sustain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.3Room to grow
9:41
1234Tiles © Esri
1Top three for "auditor" in 2 suburbs, seen in 7
1
Sidekick Selwyn5.0 ★ (5) · Accounting firm
2
Selwyn District Council3.2 ★ (29) · Accounting firm
3
Shield Accountancy Consult & Services4.8 ★ (12) · Accounting firm
4
Audit New Zealand5.0 ★ (3) · Accounting firm
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Sandra James Chartered Accountant2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #141 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sandra James Chartered Accountant shows a low health score for Citations & Social Presence, indicating limited exposure across third-party profiles. The strongest current asset is a LinkedIn profile that helps reach local customers, with room to improve consistency and visibility across other directories and social platforms.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/sandrajamesnzaccounting) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
9:41
Gsandra james chartered accountant selwyn district east
AllImagesMapsNews
LinkedInsandrajamesnzaccountingSandra James Chartered Accountant | LinkedIn✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #209 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
sandra james chartered accountant selwyn district east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Sandra James Chartered Accountant shows a solid on-page SEO health with a score of 8.1 out of 10. The site already has a valid favicon and an H1 tag, and the page is under 256KB with adequate character count, contributing to fast loading and clear messaging for visitors. Two key findings are the strong baseline and opportunities to fine-tune meta data.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sandrajamesaccountant.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Sandra James Chartered Accountant shows moderate website traffic health with a 5.0/10 overall and room for improvement. The top opportunity is to initiate a small paid traffic campaign with targeted landing pages and conversion tracking, alongside exploring paid keyword coverage. Organic metrics indicate the domain ranks above the bottom quartile and has some value, suggesting continued SEO refinements could lift organic traffic further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.2Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Sandra James Chartered AccountantNot in these results
31About 2 visits a month from search, across 3 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #118 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Sandra James Chartered Accountant has partial alignment with local demand: all current open hours fall during high-demand windows on Thursday mornings and afternoons, matching peak search times. However the practice is closed during several other high-demand slots across Tuesday, Friday and Sunday. No current low-demand open hours were found, but the overall health score is below average indicating room to better cover popular times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.8Room to grow
9:41
Sandra James Chartered Accountant
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4pm
Tuesday8am-4pm
Wednesday8am-4pm
Thursday8am-4pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #176 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#142of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #142 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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