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Sandringham Central Dental Care

Dental clinic · Sandringham, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Sandringham Central Dental Care

Dental clinic · Sandringham, Central Auckland

Where you stand#128of 277 dentists
Overall health5.4/10across the eight areas

Going well

08Opening hours9.003Map positions8.0

Where we can help

07Google search and traffic5.005Facebook page4.701Google listing4.502Reviews4.304Listings and social4.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Sandringham Central Dental Care is a long-serving dental clinic in Sandringham, Auckland, caring for local patients since 2008. The clinic provides general and cosmetic dental care, including crowns, veneers and bridges, in an environment described as safe and comfortable. Reviews commonly mention friendly staff, helpful advice and prompt appointments.

Sandringham Central Dental Care is a dental clinic in Sandringham, Auckland. It has cared for local patients since 2008, when principal dentist Frank Niu took over the clinic. The practice focuses on proactive dental healthcare in a safe and comfortable setting, with appointments intended to address patients' needs in a timely way.

Its services include cosmetic dentistry, with crowns, veneers and bridges listed among the treatment options. These treatments can be used to protect teeth, improve their appearance and support function. The clinic describes its approach as professional and focused on quality care, with treatment options shaped to suit individual teeth and provided in natural or metallic colours.

Customers commonly describe the team as friendly, relaxed and helpful. Review themes include comfortable visits, useful treatment advice and positive experiences with deep cleaning. One review also notes that the clinic was able to fit in a patient seeking help with gum pain, pointing to some flexibility for urgent needs. Customers have also commented on competitive pricing.

Sandringham Central Dental Care combines a long local presence with general and cosmetic dental services. Its local character comes through in its Sandringham location, its ongoing care of patients since 2008, and the review themes around approachable staff, practical advice and timely attention.

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01Google listingMarketbase business report

Your Google listing

Sandringham Central Dental Care has an Average Google Business Listing health score of 4.5 out of 10. The listing is claimed and includes the business name, website link and phone number, giving customers reliable ways to identify and contact the clinic. The main gaps are the missing logo and limited description, which reduce the information available in local results.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Sandringham Central Dental Care
Sandringham Central Dental Care✓✓
4.6 ★★★★★ (25)
Dental clinic · Sandringham3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Sandringham Central Dental Care is the long serving Dental Clinic in Sandringham area and we've been managing our patients' health since 2008 after taking over by our principal dentist Frank Niu. We offer proactive, quality healthcare in a safe and comfortable environment. At Sandringham Central Dental Care, your health is our number one priority, and we make sure to meet all your needs in a timely manner.

2
Google listingCentral Auckland dentists · 277 businesses
You are #152 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Sandringham Central Dental Care has an Average Google review health score of 4.3 out of 10. The main issue is limited owner engagement, with replies covering only a small share of reviews. Its rating confidence, star rating and review count also sit below the middle of local competitors, reducing trust for customers comparing dental clinics. A consistent review response and request routine would improve visibility and credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Sandringham Central Dental Care
OverviewReviewsPhotosAbout
4.6★★★★★25 reviews
5
4
3
2
13
value for money 4honest dentist 2check ups 2dentist 2
2How far your rating and your review count together can be trusted
T
Terry C.★ · a year ago

After 15 years of loyal patronage I will not be going back to this clinic. I recommended them to my daughter who had tooth pain. She visited the clinic and for an examination and a clean, they performed the clean and even though she was sho...

Response from the owner1

I completely understand your frustration and am truly sorry to see your comment. As a responsible dentist, I want to assure you that recommending a root canal treatment (RCT) is never a decision made...

M
Maryam M.★★ · 9 years ago

Response from the owner

Hi Maryam, we appreciate the review you have left us, however we cannot find you in our system and we don't know if you are a patient of ours as there is another similarly named dental centre close to...

Google reviewsCentral Auckland dentists · 277 businesses
You are #157 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sandringham Central Dental Care has a high Maps Search Performance health score of 8.0 out of 10. It leads local Google Maps visibility in Sandringham, appearing first for key searches including dentist, dental clinic and emergency dental service. The main opportunity is maintaining reach across surrounding suburbs, where visibility can fade if the weekly review ask is not continued.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.0Strong
What customers seeWhere you rank
9:41
12Tiles © Esri
dental clinic
1Top three for "dental clinic" in 2 suburbs, seen in 7
1
Sandringham Central Dental Care✓4.6 ★ (25) · Dental clinic
2
Sandringham Dental Centre5.0 ★ (12) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #55 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sandringham Central Dental Care has a below average Citations & Social Presence health score of 4.0 out of 10. The business is visible on Yelp, Infobel and Dentist NZ, providing some directory coverage. However, no active Instagram or Facebook profiles were found, and creating these profiles, alongside Yellow and Neighbourly listings, would improve how customers find and check the clinic online.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/sandringham-central-dental-care-auckland) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/sandringham_central_dental_care) found via: Google search results.
  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/sandringham-central-dental-care) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Gsandringham central dental care sandringham
AllImagesMapsNews
Yelpsandringham-central-dental-care-aucklandSandringham Central Dental Care | Yelp✓
Dentist NZsandringham-central-dental-careSandringham Central Dental Care | Dentist NZ✓
Infobelsandringham_central_dental_careSandringham Central Dental Care | Infobel✓
Healthpointsandringham-dental-centreFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #163 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpDentist NZInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Sandringham Central Dental Care has no Facebook page that customers can find, leaving no clear place on Facebook to confirm the clinic is real, see recent work or send a message. That is unusual locally: 150 of 277 businesses have a findable page. The missing page means customers may encounter no Facebook presence when checking the clinic before booking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
sandringham central dental care sandringham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain Age ScoreYour domain is younger than most businesses here.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sandringhamdentists.com2✓✓
✓Favicon
1On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Sandringham Central Dental CareNot in these results3
About 201 visits a month from search, across 24 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #138 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Sandringham Central Dental Care's hours are well aimed, covering 78% of the week's customer traffic, with one specific gap remaining. Sunday 1pm to 4pm finds customers at a closed clinic, so they face a closed door. Sandringham Central Dental Care should open Sunday 1pm to 4pm, letting customers arrive and be served when demand is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
9.0Strong
What customers seeWhere you rank
9:41
Sandringham Central Dental Care
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #29 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#128of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #128 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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