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Sapphire Dental

Dental clinic · Ellerslie, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Sapphire Dental

Dental clinic · Ellerslie, Central Auckland

Where you stand#136of 277 dentists
Overall health5.1/10across the eight areas

Going well

02Reviews7.503Map positions7.2

Where we can help

01Google listing5.905Facebook page4.707Google search and traffic4.204Listings and social3.208Opening hours2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Sapphire Dental is a dental practice in Ellerslie, Auckland, offering general and complex dental care. Its services include dental implants, crowns and bridges, wisdom tooth treatment, clear aligners, wrinkle relaxers and sedation options. The team focuses on explaining treatment clearly and helping nervous patients feel at ease.

Sapphire Dental is a dental practice in Ellerslie, Auckland, providing a range of dental care for local patients. The practice combines routine dental services with more complex and cosmetic treatment options.

Its services include dental implants, crowns and bridges, wisdom tooth treatment, clear aligners and wrinkle relaxers. Sapphire Dental also offers Dysport and IV sedation for nervous patients, along with advanced technology and treatment planning supported by consultations and dental imaging.

Customers describe the appointment process as straightforward, with clear communication before and during treatment. Review themes include explanations of dental conditions and procedures, friendly reception service, and a calm approach that helps nervous patients feel more comfortable. Wisdom tooth extraction and other procedures are described as smooth experiences.

Locally, Sapphire Dental is distinguished by its combination of general, cosmetic and complex dental treatments in one Ellerslie practice. Its focus on implants, orthodontic aligners, wisdom teeth, wrinkle relaxers and sedation gives patients several treatment pathways, while consultations help clarify options and expected costs.

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01Google listingMarketbase business report

Your Google listing

Sapphire Dental's Google Business Listing has an above average health score of 5.9 out of 10. The listing includes the business name, website link, phone number, trading status and claimed ownership, giving customers a reliable way to find and contact the practice. The main gaps are a shorter description, limited category coverage and fewer photos than nearby competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Sapphire Dental
3
Sapphire Dental✓✓
5.0 ★★★★★ (18)
Dental clinic · Ellerslie2
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Sapphire Dental where we offer a comprehensive range of dental care in Ellerslie, Auckland. Our services include advanced treatments like dental implants, clear aligners, and wrinkle relaxers, ensuring patients receive the latest dental solutions in a comfortable environment.

1
Google listingCentral Auckland dentists · 277 businesses
You are #114 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Sapphire Dental has a high Google Business review health score of 7.5 out of 10. Its star rating is among the highest in the local market, giving customers a strong first impression. The main gap is review volume, which sits below the market midpoint. Building a review request into the end of every job could steadily strengthen visibility and rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Sapphire Dental
OverviewReviewsPhotosAbout
5.0★★★★★18 reviews 1
5
4
3
2
1✓
dentist 7gentle 3extraction 2smooth process 2obliging staff 2caring doctor 2
2How far your rating and your review count together can be trusted
A
alend C.★★★★★ · Edited 7 months ago

Excellent service and good dentist Dr Nilesh was amazing he explained about my teeth condition, before starting the procedures.The reception is lovely and very friendly, and I highly recommend this place.

Response from the owner3

Thank you for your review, we appreciate your support

S
Seenu A.★★★★★ · 8 months ago

I recently had my wisdom tooth extracted by Dr. Nilesh, and the entire experience was excellent from start to finish. It was easy to schedule an appointment, and the communication throughout the process was clear and reassuring. Dr. Nilesh...

Response from the owner

Thank you for your support. We appreciate it.

Google reviewsCentral Auckland dentists · 277 businesses
You are #71 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sapphire Dental has a high Maps Search Performance health score of 7.2 out of 10. It ranks strongly in Ellerslie, including second for emergency dental services and third for several core searches. The main limitation is wider Auckland visibility, with the practice appearing across fewer surrounding suburbs than half of comparable businesses. Continued reviews may help improve reach beyond Ellerslie.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dentist
1Top three for "dentist" in 1 suburb, seen in 2
1
Affordable Dentists5.0 ★ (494) · Dental clinic
2
Gentle Dentists Ellerslie4.6 ★ (65) · Dental clinic
3
Sapphire Dental25.0 ★ (18) · Dental clinic
4
Penrose Dental4.9 ★ (126) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #79 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sapphire Dental's citations and social presence health is 3.2 out of 10, which is below average. The main issue is that active Facebook, Instagram and TikTok profiles could not be found, limiting ways for customers to check information or contact the practice. The Dentist NZ listing also does not clearly match the business, while an OpenLocally listing could not be found.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gsapphire dental ellerslie
AllImagesMapsNews
Dentist NZellerslie-highway-dental-centreSapphire Dental | Dentist NZ
Infobelgentle_dentists_ellerslie_lumino_the_dentistsSapphire Dental | Infobel
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #188 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokDentist NZInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Sapphire Dental has no Facebook page that customers can find. That removes a common place for people to check that the practice is real, view recent work and send a message before choosing care. It is unusual locally: 150 of 277 businesses in this market have a page that can be found. Creating or making an existing page findable closes that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
sapphire dental ellerslie
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sapphiredental.co.nz✓✓
✓Page title
1Separate sites linking to you
2Meta description
3On-page score
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Gdentist ellerslie
AllMapsImagesShopping
2No ads from you on any search
affordabledentists.co.nzAffordable Dentists Auckland | Northshore Dental Clinics NZ
www.ellersliehwaydentalcentre.co.nzEllerslie Hway Dental
sapphiredental.co.nzSapphire Dental - We care about your dental health

Sapphire Dental highly enough! $150 - 300. Office 126a Main Highway, Ellerslie, Auckland 1051, New Zealand 09 5794746 [email protected]

www.healthpoint.co.nzEllerslie Highway Dental Centre
31About 38 visits a month from search, across 41 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #162 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 34% of the week's customer traffic, while closures during busy periods leave substantial gaps. Wednesday 9am to 6pm is closed, so customers meet a closed door during the busiest part of the week. Sapphire Dental should open Wednesday from 10am to 2pm, letting customers arrive and be served when demand is strongest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.1Room to grow
What customers seeWhere you rank
9:41
Sapphire Dental
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-5:30pm
TuesdayClosed
WednesdayClosed
ThursdayClosed
Friday9:30am-6:30pm
Saturday9:30am-3:30pm
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #220 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#136of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #136 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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