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Sarah Amos Hairdressing

Hair salon · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Sarah Amos Hairdressing

Hair salon · Merivale, Christchurch

Where you stand#136of 498 hair salons & barbers
Overall health7.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Sarah Amos Hairdressing is a Merivale, Christchurch stylist working with the team at Salon Be. Sarah has over 25 years' experience, trained in the UK, and offers professional hair services for men and women. Services include contemporary cutting and colouring plus a focus on curly hair and natural texture, tailored to each client's personality and hair type.

Sarah Amos Hairdressing operates from Merivale in Christchurch, where Sarah works with the team at Salon Be. She has more than 25 years' experience and was trained in the UK, offering local clients an established salon presence in the suburb.

Services include contemporary cutting and colouring techniques for both men and women. Sarah describes herself as a curly hair and natural texture specialist and adapts styles to suit each client's hair type and personality. Colour and cutting work are highlighted as core offerings.

Customer feedback consistently notes a consultative, attentive approach and strong technical results. Reviews mention healthy, glossy outcomes after colour and cutting, thorough consultations, useful styling tips, and clients who travel across town or bring family members for appointments.

Locally, Sarah Amos Hairdressing is distinguished by decades of professional experience, UK training, and a clear focus on colour, cuts and textured hair. Clients seeking specialist curly-hair work or personalised colour and cutting in Merivale are a common theme in the salon's local profile.

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01Google listingMarketbase business report

Your Google listing

Sarah Amos Hairdressing shows an average overall health on Google Business Listing with a score of 5.5 out of 10. The listing has a complete address, a listed phone number, and the listing is claimed, which helps customers find and contact the business. The main opportunity is to add a website link; photos are improving, and the description is strong, but could be enhanced further.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
9:41
Tiles © Esri
2
Sarah Amos Hairdressing✓✓
5.0 ★★★★★ (22)
Hair salon · Merivale3
Open 3 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Hi I am Sarah. I work with the team @ Salon Be, in Merivale Christchurch. I have over 25 years experience. I was trained in the uk and have worked at some of the leading salons there. I offer professional hair services for both men and women. Ranging from the latest colour and cutting techniques, As well as being curly hair and natural texture specialists. I take into account each clients personality and hair type to create a style that works easily for you. I am committed to creating the ultimate salon experience and believe every client should leave the salon feeling rejuvenated, transformed and confident with their new hair cut.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #240 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Google Business health for Sarah Amos Hairdressing shows a 4.7/10 overall, indicating average performance with notable room to grow. Strength is the very high star rating, placing the business in the top 10% for customer satisfaction. The main opportunity is engagement, as no reviews have been answered, which can impact trust and perceived responsiveness.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
4.1Room to grow
9:41
Sarah Amos Hairdressing
OverviewReviewsPhotosAbout
5.0★★★★★22 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #296 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance for Sarah Amos Hairdressing shows a low overall health score of 2.4 out of 10, indicating limited visibility in Google Maps results. The top findings reveal a small but meaningful presence in broader maps queries and a minimal local footprint in the Merivale borough. Focused improvements are needed in both aggregate and borough-specific scores to lift local visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.6Room to grow
9:41
1234Tiles © Esri
1Seen in 3 searches across Christchurch, top three in none
1
Salon Be4.9 ★ (36) · Hair salon
2
V for Hair Merivale4.3 ★ (265) · Hair salon
3
Mod's Hair4.7 ★ (146) · Hair salon
4
Kate Lee Boutique Salon4.8 ★ (56) · Hair salon
↓
Sarah Amos Hairdressing2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #371 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health for Citations & Social Presence is 7.2 out of 10, indicating solid presence with room to improve. The strongest current achievements are the outstanding Instagram and Facebook profiles, which show a trusted social footprint, and a Fresha directory listing that already boosts visibility beyond the core profile.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Gsarah amos hairdressing merivale
AllImagesMapsNews
FacebookamossandringhamSarah Amos Hairdressing | Facebook✓
InstagramamoshairSarah Amos Hairdressing | Instagram✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/edgewareFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
7.1Good
9:41
facebook
amossandringham✓
1.2K followers 1
Bayside’s leading hair salon located in Sandringham. A creative and professional team who have been p3
FollowMessage
★ 20 reviews · recommended
🌐 amoshair.com.au✓
☎ +61 3 9533 5669✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #147 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Health of On-Page SEO is high, with a 7.9 out of 10. This implies the site is generally well-optimised for crawlers and users, though some refinements are needed. The strongest points include a valid favicon, fast load times under 3 seconds, small page size, HTTPS-secure resources, and an SEO-friendly URL. Key opportunities focus on meta description length, on-page SEO score, title tag length, adding an H1 tag, and removing render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒amoshair.com.au✓3
✓Favicon
✓Page load speed
1Meta description
2On-page score
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Sarah Amos Hairdressing shows strong website traffic health, with an overall score of 8.3 out of 10, indicating healthy visitor levels and keyword footprint relative to peers. The key completed achievement is outstanding organic traffic, ranking in the local top 10% for organic visits. This sets a solid base for continued growth, though paid traffic opportunities require initial testing and measurement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Sarah Amos HairdressingNot in these results
About 3,303 visits a month from search, across 209 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #58 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Sarah Amos Hairdressing shows partial alignment between opening hours and local demand. Most peak alignment occurs midweek, especially Tuesday 11am-2pm and Wednesday 12pm. However several high-demand weekend and late‑afternoon slots are closed, notably Saturday 11am-1pm, Friday 11am and Thursday 4pm. There are no low-demand open hours recorded, so inefficiency from staying open outside peaks is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.0Room to grow
9:41
Sarah Amos Hairdressing
OverviewReviewsPhotosAbout
Hours 1
Monday10am-8pm
Tuesday10am-8pm
Wednesday10am-8pm
ThursdayClosed
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #398 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#136of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #136 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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