marketbaseExclusive Marketbase Report
Prepared for

Satchmo Hairdressing

Hair salon · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Satchmo Hairdressing

Hair salon · St Albans, Christchurch

Where you stand#318of 498 hair salons & barbers
Overall health3.6/10across the eight areas

Going well

08Opening hours7.505Facebook page7.0

Where we can help

01Google listing4.802Reviews4.104Listings and social3.203Map positions2.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Satchmo Hairdressing is a hair salon and barber located in the Merivale suburb of Christchurch. The salon offers haircuts and styling for locals, with regular mentions of barbers Jeff and Ed. Customers note skilled, consistent cuts and a friendly, personable atmosphere that encourages repeat visits.

Satchmo Hairdressing is a hair salon and barber located in Merivale, Christchurch. It operates as a neighbourhood salon serving local clients seeking regular haircuts and styling from experienced barbers.

The salon provides haircuts and barbering services, drawing on experienced stylists named in reviews. Services are focused on routine cuts and styling rather than specialist treatments; reviews highlight the hands-on work of its barbers and their technical skills with clients' hair.

Customers commonly describe visits as friendly and personable, often mentioning specific stylists by name. Reviews emphasise reliable, consistent haircuts and an atmosphere that includes banter and easy conversation, which many clients say adds to the experience and encourages repeat bookings.

Satchmo Hairdressing stands out locally for its long-term client relationships and a strong record of positive feedback. Located in Merivale, it appeals to customers who prioritise experienced barbers, straightforward services, and a familiar, social salon visit. The salon's consistent praise and named-stylist references are recurring themes in local feedback.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Satchmo Hairdressing shows a solid Google Business profile health of 4.7/10, with some clear strengths and notable gaps. The listing already lists a website, claims status, a visible title, a phone number, and open-for-business status, supporting easy customer access. The biggest concerns are a missing logo and a brief description that limits discovery and branding impact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Satchmo Hairdressing
3
Satchmo Hairdressing✓✓
4.8 ★★★★★ (37)
Hair salon · St Albans
Open 6 days · late Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #257 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Satchmo Hairdressing shows a below-average health score of 4.1 out of 10, indicating there is room for improvement in Google reviews. The strongest area is rating confidence and current star rating, which are near the midpoint, suggesting progress. The most important opportunities are to reply to reviews and to build overall review volume while maintaining positive ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Satchmo Hairdressing
OverviewReviewsPhotosAbout
4.8★★★★★37 reviews 2
5
4
3
2
1
coffee 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #293 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Satchmo Hairdressing shows a low health in Google Maps performance, with an overall health score of 1.7 out of 10. The business ranks in several relevant maps queries, notably for unisex hairdresser and hair salon in Merivale and Strowan, but overall visibility remains limited. Improvement is needed in the aggregate and borough scores to lift overall presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
2.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Seen in 2 searches across Christchurch, top three in none
1
Boxx Hair Space0.0 ★ (0) · Hair salon
2
Boutique Hair by Sophie4.9 ★ (11) · Hair salon
3
Mod's Hair4.7 ★ (146) · Hair salon
4
Sarah Amos Hairdressing5.0 ★ (22) · Hair salon
↓
Satchmo Hairdressing1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #388 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Satchmo Hairdressing shows a low health score due to limited social and directory presence, with key achievements already strengthening visibility on Facebook and Fresha. The strongest positive is the established Facebook and Fresha profiles, supporting client reach. Primary opportunities lie in activating Instagram, TikTok, Yellow, NoSecretSalon, and LinkedIn to broaden local reach and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/satchmo-hairdressing-papanui-road-christchurch-8JgXoj) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/satchmo_hairdressing) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gsatchmo hairdressing st albans
AllImagesMapsNews
FacebooksatchmohairdressingSatchmo Hairdressing | Facebook✓
NZWAOsatchmo-hairdressing-limitedSatchmo Hairdressing | NZWAO
Freshasatchmo-hairdressing-papanui-road-christchurch-8JgXojSatchmo Hairdressing | Fresha✓
Infobelsatchmo_hairdressingSatchmo Hairdressing | Infobel✓
Yellow/christchurch/hairdressersSatchmo Hairdressing | Yellow3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #339 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokNZWAOFreshaInfobelYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
facebook
satchmohairdressing✓
850 followers 2
We are a professional salon catering to everyone's personal style!1
FollowMessage
★ 15 reviews · recommended 3
🌐 maps.google.com
☎ +64 3-355 9791✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #152 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Satchmo HairdressingNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Satchmo Hairdressing's opening hours largely match local peak demand, especially late-morning and early-afternoon slots on Saturdays and Tuesdays. Key high-traffic windows on Saturday 11am-1pm and Tuesday 11am-12pm are covered. However, several Sunday midday and afternoon peaks and Tuesday 10am are closed, representing missed bookings. No open hours fall in low-demand periods, so inefficiency is minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.5Good
What customers seeWhere you rank
9:41
Satchmo Hairdressing
OverviewReviewsPhotosAbout
Hours 1
Monday11am-5pm
Tuesday11am-5pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-8pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #125 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#318of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #318 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for