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SBA Small Business Accounting Ferrymead

Accountant · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

SBA Small Business Accounting Ferrymead

Accountant · Brookhaven-Ferrymead, Christchurch

Where you stand#20of 245 accountants
Overall health9.2/10across the eight areas

Going well

02Reviews9.807Google search and traffic9.703Map positions8.405Facebook page7.801Google listing7.704Listings and social6.5

Where we can help

08Opening hours4.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

SBA Small Business Accounting Ferrymead is a Ferrymead, Christchurch accounting practice serving local small businesses and property investors. Owned by accountant and business owner Sally White, the firm provides affordable, expert accounting support. Customers report friendly, responsive service, practical tax advice and a team willing to go beyond basic bookkeeping to help with business needs.

SBA Small Business Accounting Ferrymead is an accounting practice based in Ferrymead, Christchurch. The firm focuses on serving local small businesses and property investors and is owned by Sally White, an experienced business owner and accountant.

Services emphasise practical accounting support for small enterprises and property investment, described on the website as affordable, expert solutions. The practice offers standard accounting work alongside tax advice tailored to small business and investment needs, and positions itself as locally focused and approachable.

Customers tend to experience friendly, supportive and responsive service. Review themes note prompt communication, willingness to assist beyond routine accounts, and accessible expert advice on tax matters. Clients describe the team as helpful and easy to get hold of when questions arise.

Locally, SBA Ferrymead presents as a small-scale accounting option for Christchurch business owners and property investors who want hands-on support. The combination of an owner-led practice, an emphasis on affordability, and consistently cited responsiveness distinguishes the firm within the Ferrymead neighbourhood.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

SBA Small Business Accounting Ferrymead shows a solid Google Business Listing health with a 7.0 out of 10. Key strengths include a claimed listing, open-for-business status, a website link, a visible listing title and phone number. The most notable opportunity is further refining the listing description to rise above the bottom quartile, while photo count remains strong and supports local presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
7.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
SBA Small Business Accounting Ferrymead
2
SBA Small Business Accounting Ferrymead✓✓
5.0 ★★★★★ (22)
Accountant · Brookhaven-Ferrymead
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At SBA Ferrymead we work to support you with accounting services, allowing you to rediscover the fun parts of being in business no matter how big or small.

1
Google listingChristchurch accountants · 245 businesses
You are #57 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SBA Small Business Accounting Ferrymead shows a very high overall health on Google reviews, with strengths in rating quality and total reviews among local peers. The key finding is a top 10% rating and strong social proof, while the main gap is no responses to reviews, which affects customer trust and engagement.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top opportunity

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing all of them.
9.8Strong
What customers seeWhere you rank
9:41
SBA Small Business Accounting Ferrymead
OverviewReviewsPhotosAbout
5.0★★★★★22 reviews ✓
5
4
3
2
1✓
answering questions 2understanding 2meeting 2
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #7 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SBA Small Business Accounting Ferrymead shows a high health score of 7.8 out of 10 for Google Maps visibility, indicating solid presence in maps results. The top finding is strong local visibility in the suburb/borough, placing within the top 25% of results. A key opportunity is to push aggregate scores higher to reach more local suburbs and inch toward the top 10%.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.4Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 4 suburbs, seen in 11
1
SOM Accounting5.0 ★ (14) · Accountant
2
SBA Small Business Accounting Ferrymead25.0 ★ (22) · Accountant
3
Ms Accounting5.0 ★ (1) · Accountant
4
Censea Limited0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #40 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SBA Small Business Accounting Ferrymead shows an above-average health score of 7.0 out of 10 for Citations & Social Presence, indicating solid baseline presence but room to improve. The business already has a strong Facebook presence and active LinkedIn profiles, which support local visibility and professional credibility with customers and clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/sba-nz) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gsba small business accounting ferrymead brookhaven-ferrymead
AllImagesMapsNews
FacebookSBASmallBusinessAccountingNZSBA Small Business Accounting Ferrymead | Facebook✓
LinkedInsba-nzSBA Small Business Accounting Ferrymead | LinkedIn✓
White Pagessba-ferrymeadSBA Small Business Accounting Ferrymead | White Pages
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
7.8Good
What customers seeWhere you rank
9:41
facebook
SBASmallBusinessAccountingNZ✓
378 followers 2
At SBA we believe businesses should focus on growing their business and leave the accounting to the experts. With 80 branches nationwide, SBA are the small business & rental accounting experts. Conta...
FollowMessage
★ 1 reviews · recommended 1
🌐 sba.co.nz✓
☎ +64 800 999 722✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #54 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

SBA Small Business Accounting Ferrymead shows a below-average on-page SEO health score of 3.4/10, with key issues including missing title tag, meta description, and H1 tag, and no favicon. Current strengths include fast page load under 3 seconds. The main takeaway is that foundational SEO setup is needed to improve visibility and click-throughs for local customers.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 5 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠sba.co.nz✓
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SBA Small Business Accounting Ferrymead shows a very healthy website traffic profile, indicating strong visibility for local customers. The health score is 9.4 out of 10. The most notable findings include excellent organic traffic value and top local rankings, with organic traffic and SERP coverage among the top tiers. Paid activity is currently minimal but opportunities exist.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gaccountant brookhaven-ferrymead
AllMapsImagesShopping
321No ads from you on any search
sba.co.nzSmall Business Accountant Ferrymead

We provide accounting, bookkeeping, payroll, and taxation services for individuals, self-employed contractors, sole traders, partnerships, small companies, ... Read more

www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
About 3,253 visits a month from search, across 369 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #8 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SBA Small Business Accounting Ferrymead's published hours partially match local demand: all current open hours fall within high-demand windows, but many popular search times remain closed. Strong alignment is concentrated on Thursday mornings and afternoons, while several weekday late afternoons and weekend mid-mornings are missed. No low-demand open hours were found, suggesting capacity is focused on busier periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
SBA Small Business Accounting Ferrymead
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #141 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews1 opportunity

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#20of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #20 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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