marketbaseExclusive Marketbase Report
Prepared for

SBA Small Business Accounting Shirley

Accountant · Edgeware, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

SBA Small Business Accounting Shirley

Accountant · Edgeware, Christchurch

Where you stand#48of 245 accountants
Overall health8.1/10across the eight areas

Going well

08Opening hours9.807Google search and traffic9.703Map positions8.902Reviews8.201Google listing7.805Facebook page7.804Listings and social7.5

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

SBA Small Business Accounting Shirley is an accounting practice in Shirley, Christchurch that works with small businesses and property investors. Andrea and her team provide tailored, affordable accounting solutions for startups through to established companies, aiming to simplify accounting and free clients to focus on growth.

SBA Small Business Accounting Shirley is an accounting practice located in Shirley, Christchurch that works with small businesses and property investors. Andrea and her team present themselves as a local Shirley accountant focused on practical support for businesses at different stages.

The practice offers tailored accounting solutions and business accounting advice, describing services for startups and established companies preparing for growth. Their focus includes support for property investors and delivering affordable options for getting accounting done.

Customers describe the team as helpful and prompt, noting clear, simple explanations and hands-on support when needed. Reviews highlight practical knowledge and comprehensive advice, and one reviewer mentions available parking. These themes suggest clients experience straightforward communication and responsive service.

SBA Shirley positions itself as a locally based accounting option for Christchurch clients seeking tailored, accessible accounting and business advice. The combination of targeted services for small businesses and property investors, an emphasis on affordability, and client comments about helpful, clear support are the distinguishing features for customers in the Shirley area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

SBA Small Business Accounting Shirley shows a solid overall health with room to improve listing description. The listing is claimed, open-for-business, has a website link and a phone number, which supports customer inquiries and trust. The description could better communicate offerings to push it above peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
11 checks on your Google listing. You're seeing 4 of them.
7.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
SBA Small Business Accounting Shirley
SBA Small Business Accounting Shirley✓✓
4.8 ★★★★★ (6)
Accountant · Edgeware
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

SBA Shirley is here to take the stress out of accounting for your business so you can focus on the big decisions.

1
Google listingChristchurch accountants · 245 businesses
You are #55 for your Google listing
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

SBA Small Business Accounting Shirley shows a solid overall health score of 8.3 out of 10, indicating strong performance in Google reviews. The business has a healthy review base and good rating confidence, with room to improve on engagement. The top finding is the lack of responses to reviews, which affects customer trust and perceived responsiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
8.2Strong
What customers seeWhere you rank
9:41
SBA Small Business Accounting Shirley
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews
5
4
3
2
13
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #44 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

SBA Small Business Accounting Shirley shows solid Google Maps health with an overall score of 8.4 out of 10, indicating strong visibility. Top findings include a consistent top-5 presence for key accounting-related terms and suburb-level strength, especially in Shirley, Edgeware and Mairehau. Opportunities focus on expanding presence beyond the bottom half and reaching the top 10% locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 4 suburbs, seen in 11
1
SBA Small Business Accounting Shirley24.8 ★ (6) · Accountant
2
HSW Limited4.5 ★ (2) · Accountant
3
Fairground Accounting5.0 ★ (2) · Accountant
4
Catas0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #28 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

SBA Small Business Accounting Shirley shows a healthy social presence with a 7.3 health score. Strengths include a very strong Facebook profile and accurate, active LinkedIn listings. The main opportunities involve adding or updating Instagram, TikTok, Yellow Directory, Yellow Profile, and Tiktok Directory listings to improve local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/sba-nz) found via: Your website.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/sba-small-business-accounting-shirley-shirley) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
Gsba small business accounting shirley edgeware
AllImagesMapsNews
FacebookSBASmallBusinessAccountingNZSBA Small Business Accounting Shirley | Facebook✓
LinkedInsba-nzSBA Small Business Accounting Shirley | LinkedIn✓
OpenLocallysba-small-business-accounting-shirley-shirleySBA Small Business Accounting Shirley | OpenLocally✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #61 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInOpenLocallyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
7.8Good
What customers seeWhere you rank
9:41
facebook
SBASmallBusinessAccountingNZ✓
378 followers 2
At SBA we believe businesses should focus on growing their business and leave the accounting to the experts. With 80 branches nationwide, SBA are the small business & rental accounting experts. Conta...
FollowMessage
★ 1 reviews · recommended 1
🌐 sba.co.nz✓
☎ +64 800 999 722✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #54 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

SBA Small Business Accounting Shirley shows below-average on-page SEO health, with a 3.6/10 overall. The most notable completed item is fast load time (under 3 seconds), which supports user experience. Key opportunities include adding a meta description and a title tag, creating a favicon, and reducing page size to under 256KB, all of which can improve crawlability and speed.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠sba.co.nz
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SBA Small Business Accounting Shirley shows a very strong overall health score of 9.6, indicating robust website traffic and keyword performance. The key finding is the exceptional organic traffic value and top local rankings, with organic traffic already in the local top 10% and organic SERP coverage in the top 10%. These strengths suggest sustained visibility and relevance for local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gaccountant brookhaven-ferrymead
AllMapsImagesShopping
321No ads from you on any search
sba.co.nzSmall Business Accountant Ferrymead

We provide accounting, bookkeeping, payroll, and taxation services for individuals, self-employed contractors, sole traders, partnerships, small companies, ... Read more

www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
About 3,253 visits a month from search, across 369 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #8 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

SBA Small Business Accounting Shirley's opening hours align well with several high-demand Thursday slots, but the business is closed during many other busy periods. With 40 weekly hours meeting peak demand and 47 missed high-demand hours, there's room to better match local search patterns. Consider targeted weekend cover or limited Sunday hours to capture unmet client demand without adding unnecessary weekday hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
SBA Small Business Accounting Shirley
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#48of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #48 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for