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SBG Accounting

Accounting firm · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

SBG Accounting

Accounting firm · Sydenham, Christchurch

Where you stand#120of 245 accountants
Overall health5.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

SBG Accounting is an accountancy practice located on Colombo Street in Sydenham, Christchurch, offering affordable accounting and bookkeeping. Its services include income tax returns, annual accounts, payroll, GST and PAYE returns, administration, accounts payable and receivable, and monthly management reports. The firm offers a free 30-minute initial consultation and focuses on practical support for local small businesses.

SBG Accounting is an accountancy practice based on Colombo Street in Sydenham, Christchurch. It presents itself as an affordable provider of accounting services to local clients and small businesses.

The practice lists a broad set of services including income tax returns, annual accounts, payroll, GST and PAYE returns, and administration and bookkeeping. Specific tasks cited are accounts payable and receivable, payroll processing, monthly management reports and other routine accounting administration. The website also offers an initial free 30-minute consultation.

Customer feedback is mixed. Some clients describe the team as professional and knowledgeable and say they received helpful advice. Other reviews raise concerns about slow completion of paperwork and problems with basic account management. The overall average rating on public review listings sits at about 3.7, reflecting those differing experiences.

Locally, SBG Accounting is positioned as a Sydenham-based, affordable accounting option that covers day-to-day bookkeeping through to annual accounts and payroll. The combination of broad service coverage, a free initial consultation and a Christchurch location on Colombo Street are the practical points that distinguish the practice for nearby small businesses and clients.

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01Google listingMarketbase business report

Your Google listing

SBG Accounting shows an above-average health score for its Google Business Listing, indicating solid presence and control. The listing has a claimed status, a visible phone number, and an open-for-business status, which helps convert local inquiries into visits. The most important finding is that the listing lacks a meaningful description, limiting clarity of services for potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
9:41
Tiles © Esri
3
SBG Accounting✓✓
3.7 ★★★★★ (6)
Accounting firm · Sydenham2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #98 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SBG Accounting shows a health score of 4.4 out of 10, indicating lower overall Google review performance relative to local peers. The most notable findings are a lack of responses to reviews, which can erode trust, and a solid base of reviews that demonstrates some customer engagement. The accountancy practice also performs reasonably on rating confidence and total reviews, suggesting momentum that can be built on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
9:41
SBG Accounting
OverviewReviewsPhotosAbout
3.7★★★★★6 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #137 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SBG Accounting shows a healthy presence on Google Maps with an overall health score of 6.8 out of 10. The business ranks well for several top keywords in Sydenham, especially for accountant and accounting firm terms, indicating strong local visibility. The main opportunities focus on improving aggregate and borough-specific maps rankings to move into higher performance brackets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.5Good
9:41
1234Tiles © Esri
1Top three for "accountant" in 1 suburb, seen in 7
1
Accounting Solutions Ltd5.0 ★ (20) · Accounting firm
2
SBA Small Business Accounting Sydenham4.0 ★ (4) · Accounting firm
3
SBG Accounting23.7 ★ (6) · Accounting firm
4
Canterbury Accountants5.0 ★ (6) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #87 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SBG Accounting shows very low presence health (1.1/10) with existing LinkedIn activity as the primary completed achievement. The strongest current signal is an active LinkedIn profile listing, which helps reach more customers via professional networks. Remaining platforms lack active profiles and opportunities lie in Instagram, Facebook, TikTok, LinkedIn Company and TikTok Directory to improve visibility and trust.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/sbg-accounting-sydenham) found via: Google search results.
  • ✓
    Search4Accountants ListingWe can see your Search4Accountants Listing listing (https://search4accountants.co.nz/sbg-accounting-6084) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
3.0Room to grow
9:41
Gsbg accounting sydenham
AllImagesMapsNews
OpenLocallysbg-accounting-sydenhamSBG Accounting | OpenLocally✓
Search4Accountantssbg-accounting-6084SBG Accounting | Search4Accountants✓
LinkedInadnan-mannan-77b30810SBG Accounting | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallySearch4AccountantsLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
sbg accounting sydenham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

SBG Accounting shows an above-average on-page SEO health score of 5.8 out of 10 for the homepage. Strengths include a valid favicon, a relevant meta description, a compact page under 256KB, adequate textual content, and no frames. Opportunities focus on improving meta description length, adjusting title tag length, fixing mixed content links, and adding a proper H1 tag for clearer content signals to search engines.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sbgaccounting.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SB G Accounting's website shows a reasonable health score for traffic and keywords, with room for paid traffic development. The top opportunities focus on starting small paid campaigns, improving landing pages and tracking conversions, and boosting organic value and rankings through content and technical optimisations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
SBG AccountingNot in these results
3About 13 visits a month from search, across 22 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #82 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SBG Accounting's current hours show clear alignment on Thursdays, with the practice open during multiple high-demand slots (9am, 10am, 1-3pm). However, several strong weekend demand windows are missed: key Sunday mornings and midday are closed, and Saturday late afternoon is also a popular time. No open hours fall in low-demand periods, so opening-hour waste appears low.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
SBG Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Sydenham
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Sydenham look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#120of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #120 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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