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Scissorhounds

Pet groomer · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Scissorhounds

Pet groomer · Spreydon, Christchurch

Where you stand#10of 79 pet grooming businesses
Overall health8.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Scissorhounds is a dog and cat grooming salon based in Somerfield, Christchurch, and part of a six-salon chain serving several New Zealand suburbs. It offers full grooming services in clean, airy salons with staff trained to a Scissorhounds standard of care. Reviews note calm, reassuring treatment of pets and consistent attention to grooming detail across visits.

Scissorhounds is a dog and cat grooming business located in Somerfield, Christchurch, and operates as part of a six-salon group serving multiple New Zealand suburbs. The company describes its salons as clean, airy and fully functional and states that every groomer is trained to the Scissorhounds standard of care.

Services focus on full dog and cat grooming, drawing on years of NZ and overseas experience and a stated passion for animals. The company lists multiple branches including Mission Bay, Epsom, Saint Heliers, Grey Lynn, Christchurch and Gisborne. Groomers are re-trained under the same standards to promote consistency of service across locations.

Customer feedback themes highlight calm, clean premises and reassuring handling of animals. Reviews mention pets leaving looking well groomed without signs of distress, and clients praising staff for attention to detail and for managing pets that other groomers had previously turned away. Several comments refer to consistent results and friendly, reassuring treatment for shy or older animals.

Locally, Scissorhounds presents as a full-service pet grooming option that emphasises consistent training, clean facilities and a caring approach to animals. For Christchurch pet owners seeking a groomer, the business positions itself as a multi-branch operator with standardised practices and a track record of calm, attentive handling noted by customers.

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01Google listingMarketbase business report

Your Google listing

Scissorhounds shows a very high health on Google Business Listing, with a 9.5 out of 10. The listing already provides key details such as a title, claimed status, phone number, website link, and open-for-business status. Two notable strengths are the complete listing fields and the strong description and photo presence relative to local peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.7Strong
9:41
Tiles © Esri
3
Scissorhounds✓✓
5.0 ★★★★★ (27)
Pet groomer · Spreydon1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Offering exceptional dog and cat grooming, honed by years of NZ and overseas experiences, and cemented by an intense and true passion for animals. Our salons are clean, airy, and fully functional to serve our discerning clientele. We remain committed to delivering the same high-quality grooming and customer service that have made us a trusted name among pet owners. Every groomer across our branches is trained and re-trained under the Scissorhounds standard of care, ensuring your pets receive the same love, skill, and attention wherever you visit. As a 100% wholly owned and operated Scissorhounds Ltd company, we maintain full control of our services and uphold the quality and consistency you’ve come to expect.

2
Google listingChristchurch pet grooming · 79 businesses
You are #3 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Scissorhounds shows an above-average overall health score of 6.1 out of 10, indicating solid performance with room to improve in engagement. The most notable finding is the excellent star rating, placing the business in the top 10% for customer satisfaction. A secondary finding is the need to start responding to reviews to boost trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
5.4Room to grow
9:41
Scissorhounds
OverviewReviewsPhotosAbout
5.0★★★★★27 reviews 2
5
4
3
2
1✓
grooming experience 4calm atmosphere 3miniature schnauzer grooming 2nail trimming 2trimmed 2attention to detail 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch pet grooming · 79 businesses
You are #37 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance health for Scissorhounds is 7.3 out of 10, indicating solid visibility in Google Maps with room to grow. The top findings show strong performance for key local keywords, especially in Somerfield, Spreydon and Cashmere, suggesting high relevance to nearby customers. The borough presence has improved and is trending toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.1Good
9:41
1234Tiles © Esri
1Top three for "pet groomer" in 3 suburbs, seen in 21
1
Wicketts Dog Grooming4.8 ★ (137) · Pet groomer
2
Scissorhounds25.0 ★ (27) · Pet groomer
3
Dear Groomer - Eco-conscious Pet Groomer0.0 ★ (0) · Pet groomer
4
Pawsome Mobile Pet Grooming4.9 ★ (19) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #24 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Scissorhounds shows strong overall health with a score of 8.7 out of 10, indicating a very healthy social and directory presence. The most notable findings are outstanding Instagram and Facebook profiles, plus an accurate Neighbourly listing. Opportunities exist to expand visibility on TikTok and verify listings on GrabOne, Yellow Directory, Tiktok Directory, and Neighbourly to reach more local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Gscissorhounds spreydon
AllImagesMapsNews
EzyBook PagescissorhoundsScissorhounds | EzyBook Page
FacebookScissorhounds-DogCat-grooming-and-Doggie-daycare-805495189782238Scissorhounds | Facebook✓
Instagramscissorhounds_dog_catScissorhounds | Instagram✓
Neighbourlyqt-s-dog-groomingFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch pet grooming · 79 businesses
You are #28 for listings and social
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GoogleFacebookInstagramTikTokEzyBook PageNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
9:41
facebook
Scissorhounds Dog/Cat grooming and Doggie daycare | Auckland1
754 followers 2
Offering exceptional dog and cat grooming, honed by years of NZ and overseas experiences, and cemented by true passion for animals. 100% wholly owned and operated by Scissorhounds Ltd. Hence we con...✓
FollowMessage
★ 14 reviews · recommended 3
🌐 scissorhounds.co.nz✓
☎ +64 22 198 6552✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #34 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Scissorhounds shows a solid overall on-page health with a rating of 7.7 out of 10. The homepage highlights a well-structured title tag, relevant meta description, HTTPS resources, and a fast load time under 3 seconds. The main strengths are a clear title tag and SEO-friendly URL, with the description accurately reflecting page content. Opportunities include refining the meta description length, adding a favicon, and addressing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    FaviconYour site has no small icon of its own, so the tab it opens in shows a blank page symbol and a bookmark of you sits in the list looking like every other unnamed page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒scissorhounds.co.nz✓✓
✓Page load speed
1Meta description
2Separate sites linking to you
3Favicon
Your websiteChristchurch pet grooming · 79 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Scissorhounds shows a high health score for website traffic at 8.0 out of 10, indicating solid performance relative to local peers. The most notable findings are strong organic traffic value in the 50-75% range and room to grow paid traffic with initial targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
9:41
Gpet grooming spreydon
AllMapsImagesShopping
321No ads from you on any search
www.wickettsdoggrooming.com021 175 0949 - Location
scissorhounds.co.nzHome - Scissorhounds Dog and Cat Grooming

Offering exceptional dog and cat grooming, serving Mission Bay, Epsom, Saint Heliers, Grey Lynn, Christchurch, and Gisborne! 027 253 7357 Book Now

www.facebook.comLove On A Lead Dog Grooming | Christchurch
About 4,492 visits a month from search, across 161 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #14 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Scissorhounds' opening hours align well with downtown demand at key midweek and late-week times, but there are notable gaps during popular Monday and Sunday afternoon windows. The salon is open during strong Tuesday 3-4pm and Thursday 4-5pm peaks and Sunday midday, capturing most high-demand slots. One low-value opening on Saturday 8am could be reconsidered to improve efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.7Good
9:41
Scissorhounds
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8am-5:30pm
Wednesday8am-5:30pm
Thursday8am-5:30pm
Friday8am-5:30pm
Saturday8am-5:30pm
Sunday9am-1:30pm
Opening hoursChristchurch pet grooming · 79 businesses
You are #27 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#10of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #10 overall
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