marketbaseExclusive Marketbase Report
Prepared for

Sculptured Cosmetics

Beauty salon · Rolleston South West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Sculptured Cosmetics

Beauty salon · Rolleston South West, Christchurch

Where you stand#150of 570 beauty businesses
Overall health7.4/10across the eight areas

Going well

01Google listing9.705Facebook page9.002Reviews7.607Google search and traffic7.0

Where we can help

03Map positions5.808Opening hours3.404Listings and social2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Sculptured Cosmetics is a beauty and wellness boutique in Rolleston offering spa facials, dermaplaning, brow and lash services, and special-occasion makeup and hairstyling. Treatments include the indulgent Waterlily Spa Facial, spinal flow relaxation therapy, and in-home skincare and makeup workshops for Rolleston clients. The salon emphasizes relaxation, personalised care and designer brows.

Sculptured Cosmetics is a beauty and wellness boutique based in Rolleston, just outside Christchurch. The salon lists luxurious spa facials, dermaplaning, facial massage, LED therapy and the Spinal Flow Technique among its core offerings, alongside makeup and hairstyling for special occasions and permanent makeup services.

Services cover a range of facial and beauty treatments: the indulgent Waterlily Spa Facial, dermaplaning facials, relaxing anti-ageing facial massage, brow shaping, tinting and lamination, lash tinting, and bespoke makeovers. Makeup and hairstyling are offered for events, plus private makeovers and lessons. Sculptured Cosmetics also runs skincare and makeup workshops in clients' homes within Rolleston, with travel available outside the town for a fee.

Customer comments emphasise the relaxing, pampering nature of treatments and consistent results for brows and lashes. Reviews frequently mention a calming environment, attentive service, and treatments described as professional and restorative. Several clients note repeat bookings for facials and brow work, and appreciation for the salon accommodating time-sensitive requests for events.

Locally, Sculptured Cosmetics presents a combined beauty and holistic-wellness focus that blends traditional salon services with the Spinal Flow Technique and home workshops. The practice positions itself as a Rolleston option for clients seeking hands-on brow and lash maintenance, event makeup and hair, and facial treatments delivered in a relaxed, attentive setting.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Sculptured Cosmetics shows strong Google Business Listing health with a very high score and solid foundational listings. The profile includes a verified claim, a visible listing title, a website link, a phone number and an open-for-business status, which together support easy discovery and contact for clients. The main remaining lift is increasing photo count toward the top 10%.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 4 of them.
9.7Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Sculptured Cosmetics
1
Sculptured Cosmetics✓✓
5.0 ★★★★★ (24)
Beauty salon · Rolleston South West
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Beauty Boutique in Rolleston Specialising in: Facials Indulgent Waterlily Spa Facial - A pampering experience entwining rejuvenation with relaxation. Dermaplaning facials Relaxing anti-aging facial massage Makeup Makeup and hairstyling for special occasions Makeovers & private lessons - Makeup application through to a complete new look including hair styling if required. Brows and Lashes Eye Trio Brow shaping, Tinting and Stain Bro Lamination Lash tinting Skincare and Makeup workshops in your home in Rolleston, travel fee if out of Rolleston. 2 - 6 hours, customised to suit Spinal Flow Technique - Relaxing treatment focusing on the health of the spine and nervous system. Releases stress from the body to reduce pain & accelerate healing

Google listingChristchurch beauty · 570 businesses
You are #17 for your Google listing
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Sculptured Cosmetics shows strong health on Google reviews with a score of 8.3 out of 10, indicating generally positive feedback from customers. The top achievement is a star rating in the top 10% of comparisons, signalling high customer satisfaction. Opportunities include growing total reviews, improving rating confidence, and boosting response rate to reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
7.6Good
What customers seeWhere you rank
9:41
Sculptured Cosmetics
OverviewReviewsPhotosAbout
5.0★★★★★24 reviews 1
5
4
3
2
1✓
professional staff 8relaxed feeling 4pampered feeling 3hairstyling 3permanent eyebrows 2eyebrow treatment 2
2How far your rating and your review count together can be trusted
V
Vanessa L.★★★★★ · 6 months ago

Joanne at Sculptured cosmetics in Rolleston, is amazing, I got the facial spa as a treat to my self, and every moment was relaxing just what I needed after a busy month with work. Highly recommend this business for anyone in need of pamperi...

Response from the owner3

Hi Vanessa, thank you so much for your kind words. So pleased you enjoyed the spa facial. I look forward to seeing you next time. Kind regards Joanne

P
Prue M.★★★★★ · 9 months ago

Jo is fantastic, she has been doing my eyebrows and eyelashes for a few years now and I won't go to anyone else. Jo also does the most luxurious facials, it is pampering to the max. Jo is professional, knowledgeable and does an amazing jo...

Response from the owner

Thanks Prue, it is always such a pleasure to see you and it means the world to me that you love your treatments. I look forward to seeing you again soon.

Google reviewsChristchurch beauty · 570 businesses
You are #135 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Sculptured Cosmetics shows moderate health in Maps Search with an overall score of 5.6 out of 10. This indicates steady visibility but room for improvement. Top opportunities lie in strengthening aggregate map presence and maintaining borough performance, which is already at or above the median locally. The business should focus on consistent visibility across queries and local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 6 searches across Christchurch, top three in none
1
Pure Shine Beauty5.0 ★ (35) · Beauty salon
2
Beauty with Grace Rolleston5.0 ★ (53) · Beauty salon
3
Beauty in the City4.9 ★ (45) · Beauty salon
4
Haven Beauty and Tanning Ltd4.9 ★ (118) · Beauty salon
↓
Sculptured Cosmetics2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #242 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Sculptured Cosmetics shows a very high health score with strong social and directory presence. The most notable findings are outstanding Facebook and Instagram profiles, plus a solid Neighbourly and Yellow Directory presence. Opportunities lie in expanding on TikTok, NoSecretSalon, and GrabOne listings to reach broader and local audiences, while keeping current profiles up to date.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/core-essence-holistic-wellbeing-sculptured-cosmetics-rolleston-9-wedgewood-row-bycpistj) found via: Google search results, Your website.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/joanneomalleysculpturedcosmetics) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gsculptured cosmetics rolleston south west
AllImagesMapsNews
FacebooksculpturedcosmeticsSculptured Cosmetics | Facebook✓
LinkedInjoanneomalleysculpturedcosmeticsSculptured Cosmetics | LinkedIn✓
Freshacore-essence-holistic-wellbeing-sculptured-cosmetics-rolleston-9-wedgewood-row-bycpistjSculptured Cosmetics | Fresha✓
Yellow/rolleston/make-up-artistsSculptured Cosmetics | Yellow3
Neighbourlysculptured-cosmeticsSculptured Cosmetics | Neighbourly
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 5 of them.
9.0Strong
What customers seeWhere you rank
9:41
facebook
sculpturedcosmetics✓
613 followers 1
A haven of peace and quiet to escape to for well deserved pampering. Spa Facials, Dermaplaning, Makeup and Hair styling. The Spinal Flow Technique transforms your physical and emotional well being and...
FollowMessage
★ 14 reviews · recommended 2
🌐 sculpturedcosmetics.co.nz✓
☎ +64 22 512 2351✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #60 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Sculptured Cosmetics shows a strong technical health on on-page SEO with a health score of 7.2 out of 10. Key strengths include a valid favicon, a relevant title tag, HTTPS content, fast load time, and an SEO-friendly URL. The most impactful opportunity is creating a meta description to improve click-through rates, with additional gains from extending content and fixing render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sculpturedcosmetics.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Sculptured Cosmetics shows a healthy overall website traffic picture with a health score of 7.2 out of 10. The top takeaways are that organic traffic is improving and in the mid-range for organic value, while paid traffic remains largely untapped and needs a small, targeted start. Key opportunities focus on launching paid campaigns and refining organic strategies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
7.0Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
31No ads from you on any search
Sculptured CosmeticsNot in these results
2About 40 visits a month from search, across 65 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #170 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Sculptured Cosmetics' opening hours show a mixed fit with local demand. Several midweek and weekend slots align with peak searches-Wednesday 3pm, Thursday 4pm and 5pm, and Saturday 1-2pm-while notable Tuesday midday peaks are missed. Total weekly open hours capture 29 peak hours but 48 high-demand hours remain closed. No low-demand open hours were detected, suggesting efficient but limited coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Sculptured Cosmetics
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9:30am-6pm
Thursday9:30am-6pm
Friday9:30am-5pm
Saturday9:30am-4pm
SundayClosed
Popular times Monday · Rolleston South West
9a10a11a12p1p2p3p4p5p6p7p8p9p10p
When people in Rolleston South West look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #378 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#150of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #150 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for