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Seeds Finance

Financial institution · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Seeds Finance

Financial institution · Auckland City Centre, Central Auckland

Where you stand#89of 106 finance businesses
Overall health1.6/10across the eight areas

Going well

01Google listing9.3

Where we can help

08Opening hours5.107Google search and traffic4.205Facebook page3.003Map positions1.402Reviews1.304Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Seeds Finance is a 100% New Zealand owned and operated Registered Financial Service Provider based in Auckland CBD. Established in 2013, the firm offers tailored lending solutions for individuals and businesses, including car loans, personal loans and business loans. It emphasises flexible funding terms and a stable, privately funded structure to support the ongoing growth needs of New Zealand customers.

Seeds Finance is a Registered Financial Service Provider based in Auckland CBD, established in 2013 and 100% New Zealand owned and operated. The company states its goal is to help New Zealand businesses maintain and optimise growth opportunities while providing lending options for individuals.

Services promoted include vehicle finance, personal loans and business lending. The firm describes a focus on tailored solutions that combine products, flexible funding terms and individual expertise. Its funding structure is privately held and comprises shareholder investment alongside other funding lines that enable ongoing support and expansion.

Website content invites enquiries about customised service and highlights flexible, tailored finance solutions. Communications suggest customers can apply for tailored vehicle finance, and that Seeds Finance aims to take the stress out of arranging loans. The emphasis on customised terms and a consultative approach is presented as part of the customer experience.

Locally, Seeds Finance presents itself as a stable, privately owned lender operating from Auckland CBD that targets both consumer and business borrowers. Its stated distinguishing features are a long-standing presence since 2013, a stable funding base, and a stated commitment to matching flexible finance options to individual business and personal circumstances.

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01Google listingMarketbase business report

Your Google listing

Seeds Finance shows a very high Google Business Listing health score of 9.3 out of 10, indicating strong completeness and accuracy. Key strengths include a live listing with a linked website, a claimed status for control, a visible phone number for direct calls, and a defensible title. The description is already substantial, supporting customer comparisons. A potential area is keeping photos and description from drifting over time.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Seeds Finance
1
Seeds Finance✓✓
0.0 ★★★★★ (0)
Financial institution · Auckland City Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established since 2013 and proudly 100% New Zealand owned and operated, Seeds Finance is a Registered Financial Service Provider whose goal is to help New Zealand businesses maintain and optimise their growth opportunities. The company is privately owned and enjoy a very stable funding structure, which consists of shareholders investment and other funding lines that enables it to continually expand and support New Zealand businesses. We believe that every business has a different funding needs; that’s why our focus is always on the provision of tailored solution. Our tailored solution combines products, flexible funding terms and individual expertise to deliver the right overall funding solution.

2
Google listingCentral Auckland personal & business finance · 106 businesses
You are #8 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Seeds Finance has a very low Google Business health score and shows significant opportunities in building trust through reviews. Current rating metrics are minimal, and there are no published customer ratings yet. The main focus should be on increasing review volume and starting responses to build credibility with potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Seeds Finance
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #92 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Seeds Finance shows very low health in Google Maps search at 1.4/10. The main takeaway: aggregate presence across suburbs is limited and in-suburb visibility is minimal. The strongest theme presence is in car finance and loan related queries in key central Auckland areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
car finance & loan company
1Seen in 3 searches across Central Auckland, top three in none
1
Auto Finance Direct4.6 ★ (488) · Financial institution
2
CarFinance2U4.9 ★ (717) · Financial institution
3
Kiwi Car Loans4.9 ★ (1,570) · Financial institution
4
Broadlands Finance Ltd4.9 ★ (36) · Financial institution
↓
Seeds Finance2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #91 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Seeds Finance shows a low health score for social presence, with 2.8 out of 10. The most important findings are gaps in Instagram and LinkedIn presence that hinder discovery, plus missing active Yellow Directory and LinkedIn Company entries. Addressing these top opportunities will improve visibility among customers and business clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gseeds finance auckland city centre
AllImagesMapsNews
Finance Advisers Providerseed-credit-limited-auckland-FSP423226Seeds Finance | Finance Advisers Provider
Yelpseed-cash-aucklandSeeds Finance | Yelp
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #92 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Facebook page health is very high. The page links to the business's own website, shows a phone number, email and street address, and uses a chosen username, while holding a large follower audience (9,775). Key issues are a brief intro that lacks who the services suit and the need to keep the page looking active so followers and recommendations continue to signal longevity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
seeds finance auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #75 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒seedsfinance.co.nz✓
✓Page title
✓Favicon
1Meta description
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland personal & business finance · 106 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Seeds FinanceNot in these results
31About 20 visits a month from search, across 14 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #62 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains, with open hours covering 77% of the week's customer traffic. Sunday 12pm to 4pm: customers meet a closed door while other providers are available. Open Sunday 12pm to 4pm so customers can arrive, get in, and be served during that busy afternoon period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.1Room to grow
What customers seeWhere you rank
9:41
Seeds Finance
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5:30pm
Tuesday8am-5:30pm
Wednesday8am-5:30pm
Thursday8am-5:30pm
Friday8am-5:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #52 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#89of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #89 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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