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Selvaggia Hair Co

Hair salon · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Selvaggia Hair Co

Hair salon · Ilam, Christchurch

Where you stand#297of 498 hair salons & barbers
Overall health4.0/10across the eight areas

Going well

03Map positions8.005Facebook page7.1

Where we can help

02Reviews5.708Opening hours4.601Google listing4.004Listings and social3.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Selvaggia Hair Co is an appointment-based salon in Ilam, Christchurch, specialising in colour. Operating since 1992, the salon moved to Riccarton after the earthquake and now trades from a small purpose-built space in Ilam with onsite parking and online booking. Currently not taking new clients due to capacity, it focuses on personalised colour and cutting services.

Selvaggia Hair Co is an appointment-based hair salon located in Ilam, Christchurch. Established in 1992, the salon operated in the CBD for over 18 years before relocating to Riccarton after the earthquake and later opening a purpose-built salon in Ilam. It offers onsite parking and online booking for client convenience.

The salon specialises in colour and provides professional cutting and colouring services. Services are appointment-only, which supports focused one-on-one consultations and colour work. The owner emphasises experience and knowledge in colour techniques and personalised advice for clients considering a new look.

Customers commonly describe friendly, attentive service and a relaxed atmosphere during appointments. Reviews highlight long-standing client relationships and satisfaction with cuts and colour, noting that clients often feel understood and well advised. The owner is regularly praised for taking time to listen to preferences and for being accommodating with scheduling when possible.

Selvaggia Hair Co is not currently taking new clients due to capacity, which reflects its small, appointment-focused model. Its Ilam location, purpose-built salon space, onsite parking and online booking offer practical accessibility for local clients. The salon's longevity, specialist focus on colour and continuity of owner-led service are among the local characteristics that distinguish Selvaggia Hair Co.

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01Google listingMarketbase business report

Your Google listing

Selvaggia Hair Co shows a solid presence on Google Business Listing with a claimed listing, clear address, open status and a listed phone number. Health is below average at 4.3/10, highlighting room for improvement. The most important findings are that the listing lacks a website link and needs more photos, while the description is mid-ranked and improving.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Selvaggia Hair Co
2
Selvaggia Hair Co✓✓
4.9 ★★★★★ (17)
Hair salon · Ilam
Open 5 days · late Tue and Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

No longer taking new clients due to capacity. I am an appointment based salon specialising in colour. operating since 1992 from the CBD in Christchurch, where we were for over 18 years until the earthquake, we had to leave and set up in Riccarton a week later. Now a small purpose built professional salon in Ilam Christchurch with onsite parking and online booking.

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #299 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Selvaggia Hair Co has a healthy Google review profile with a 7.4/10 health score. Overall, the business shows solid customer appeal and engagement, supported by a growing review count and improving response rate. The top opportunities to improve focus on pushing the rating into the upper half and moving toward the top 10%, while maintaining good engagement with customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Selvaggia Hair Co
OverviewReviewsPhotosAbout
4.9★★★★★17 reviews 2
5
4
3
2
1
staff 4haircuts 3
1How far your rating and your review count together can be trusted
J
John V.★★★★★ · 3 months ago

Great service by lovely Lynn... always abliging to fit me in a slot when it's available.... amazing... love yah work... Johnny

Response from the owner3

Thankyou very much Johnny. you are very special human xx

X
Xander H.★★★★★ · a year ago

always an amazing experience, great hair cuts and always so very sweet!!!

Response from the owner

Thank you Xander. I missed this one apologies

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #215 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Selvaggia Hair Co shows a strong health score for Google Maps search at 8.1/10, indicating solid visibility. The standout finding is top-5 rankings for several key terms, particularly hair salon and unisex hairdresser in ilam, which reflects strong local relevance. The business should maintain listing consistency to push toward higher suburb scores.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 4
1
Vivo Hair Salon Ilam4.7 ★ (64) · Hair salon
2
Selvaggia Hair Co24.9 ★ (17) · Hair salon
3
Arté Hair4.9 ★ (45) · Hair salon
4
Jigsaw Hair4.7 ★ (79) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #101 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Selvaggia Hair Co shows a low health score for Citations & Social Presence, at 2.1/10. The strongest asset is a very high-trust Facebook profile and established Neighbourly and Fresha entries. The main opportunities lie in creating active Instagram and TikTok profiles, plus grabbing GrabOne, Neighbourly, and Yellow Directory presence to boost local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/selvaggia-hair-co-waimairi-road-christchurch-X48lKJ) found via: Google search results.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Selvaggia-Hair-Co-247922) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gselvaggia hair co ilam
AllImagesMapsNews
ServiceFinderSelvaggia-Hair-Co-247922Selvaggia Hair Co | ServiceFinder✓
Family Company Studioselvaggia-hair-coSelvaggia Hair Co | Family Company Studio
Freshaselvaggia-hair-co-waimairi-road-christchurch-X48lKJSelvaggia Hair Co | Fresha✓
FacebookrotherhamstreetSelvaggia Hair Co | Facebook✓
Neighbourlyhairdressers/canterbury-region/christchurch/8Selvaggia Hair Co | Neighbourly
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #339 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderFamily Company StudioFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
8 checks on your Facebook page. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
facebook
rotherhamstreet✓
244 followers 1
229 Waimairi Road. Ilam Christchurch 8041.2
FollowMessage
🌐 kitomba.com/bookings/selvaggia3
☎ +64 3-357 1133✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #143 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒kitomba.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghairdresser lincoln
AllMapsImagesShopping
No ads from you on any search
www.lincolnhairdesign.nzLincoln Hair Design | Top Hairdressers & Stylists Lincoln
www.facebook.comThe Loft Hair by Faith Christidis | Christchurch
www.kitomba.comCollective Hair Design

Collective Hair Design. 5D Robert Street, Lincoln, Christchurch, 7608 6433252224 Call us. Book now My bookings Buy voucher. Come see the team at Collective ... Read more

www.selwynconnect.co.nzHairdressers And Barbers in Lincoln, New Zealand
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Selvaggia Hair Co's hours show clear alignment with several high-demand windows, notably mid-mornings and early afternoons on Tuesday and late morning to early afternoon on Saturday. However, the salon is closed during several popular Monday mid-day slots and a Friday and Sunday afternoon that attract searches. There are no low-demand open hours, so inefficiency from open-but-quiet periods is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.6Room to grow
What customers seeWhere you rank
9:41
Selvaggia Hair Co
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-7pm
Wednesday9am-6pm
Thursday9am-7pm
Friday9am-3pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #271 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#297of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #297 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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