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Selwyn Skin Cancer Practice

Skin care clinic · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

Selwyn Skin Cancer Practice

Skin care clinic · Rolleston North West, Christchurch

Where you stand#97of 112 dermatology & skin care businesses
Overall health1.4/10across the eight areas

Going well

03Map positions8.7

Where we can help

07Google search and traffic5.305Facebook page1.502Reviews1.208Opening hours1.004Listings and social0.601Google listing0.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Selwyn Skin Cancer Practice is a specialist skin cancer clinic based at Rolleston Medical Centre in Rolleston. The clinic sees patients by formal referral from their general practitioner and provides dermatology-focused care for skin cancer concerns. It operates from a local medical centre address in Rolleston and notes an established online presence covering the Rolleston and Christchurch area.

Selwyn Skin Cancer Practice is a skin cancer clinic located at Rolleston Medical Centre, 29 Brookside Road, Rolleston. The practice lists a Rolleston postal address and operates within the Christchurch region, presenting itself as a local clinic focused on skin cancer care.

The practice states it accepts new patients with a formal referral from a general practitioner. The information provided identifies the clinic as a dermatology and skin cancer service; specific clinical offerings are presented primarily as referral-based skin cancer assessment and related dermatology care.

Customer feedback is limited but strongly positive in the available snapshot, with an average rating of five stars. Reviews imply a supportive, family-friendly setting where people attend together, and clients tend to report satisfactory visits. The snapshot does not detail appointment processes or clinical outcomes beyond overall satisfaction.

Locally, Selwyn Skin Cancer Practice is distinguished by its location inside Rolleston Medical Centre and its referral intake process for new patients. The clinic publishes contact and postal details and shows an online presence dating back to at least 2016. For residents of Rolleston and surrounding Christchurch suburbs seeking referred skin cancer assessment, the practice presents as a local, referral-only dermatology resource.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Selwyn Skin Cancer Practice shows a weak overall Google listing health, with clear gaps in critical items for local visibility. The listing already has a title, website link, phone number, full address and a main image, but several essentials remain missing or incomplete. Addressing the claimed status, description, photos, and logo will provide a stronger listing foundation for local patients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
0.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Selwyn Skin Cancer Practice
3
Selwyn Skin Cancer Practice1✓
Own this business?
5.0 ★★★★★ (1)
Skin care clinic · Rolleston North West
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch dermatology & skin care · 112 businesses
You are #107 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Selwyn Skin Cancer Practice shows very low overall health on Google Business reviews, with a 1.3 out of 10 health score that signals significant room for improvement in customer feedback and engagement. The most important finding is a strong star rating placement in the top 10% of providers, indicating high satisfaction among those who have reviewed. A second key finding is that no reviews have been responded to, which can hinder trust and engagement with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Selwyn Skin Cancer Practice
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #99 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Selwyn Skin Cancer Practice shows very high health in Maps Search Performance, indicating strong visibility across Google Maps. The most notable finding is the suburb/borough rank in the top 10% for its area, with continued potential to fine-tune. Overall health score is 9.8 out of 10, reflecting solid presence and consistent performance.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dermatologist
1Top three for "dermatologist" in 6 suburbs, seen in 11
1
Selwyn Skin Cancer Practice✓5.0 ★ (1) · Skin care clinic
2
Latina Skin and Glow5.0 ★ (2) · Skin care clinic
3
KM Surgical4.3 ★ (120) · Skin care clinic
4
Christchurch Dermatology3.8 ★ (14) · Skin care clinic
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #15 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Selwyn Skin Cancer Practice shows a very low overall presence health score, indicating limited action on social profiles and local directories. The most important findings are the missing Instagram and Facebook profiles and the absence of a TikTok presence, along with no active Yellow Directory or GrabOne listings. Addressing these gaps will improve local visibility and trust among potential patients.

Strengths

  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/selwyn-skin-cancer) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Gselwyn skin cancer practice rolleston north west
AllImagesMapsNews
White Pagesselwyn-skin-cancerSelwyn Skin Cancer Practice | White Pages✓
Healthpointmolecheck-skin-cancer-screening-and-lesionFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #105 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
selwyn skin cancer practice rolleston north west
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #95 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Selwyn Skin Cancer Practice shows a below-average on-page SEO health score of 4.0 out of 10, indicating several issues that limit visibility. The strongest existing elements are a well-formed title tag within the ideal length, an SEO-friendly URL, a compact page size, a relevant meta description, and a visible H1 tag. Addressing meta description absence, favicon, render-blocking resources, and non-frameless layout could lift performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sscp.co.nz✓✓
✓Page title
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch dermatology & skin care · 112 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Selwyn Skin Cancer Practice shows an average health score for Website Traffic, indicating room for improvement in paid and organic reach. The strongest progress lies in organic traffic value and organic rankings, but paid activity remains minimal and untracked.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Gdermatologist rolleston north west
AllMapsImagesShopping
21No ads from you on any search
rollestonhealth.co.nzSkin Clinic
www.healthpoint.co.nzDermatology • Private Hospitals & Specialists • Rolleston, ...
www.sscp.co.nzLocation - Selwyn Skin Cancer Practice, New Zealand

Selwyn Skin Cancer Practice. 0800 754 624. Rolleston Medical Centre 29 Brookside Road P.O. Box 70. Rolleston 7643. Christchurch. ©2016-2026 Selwyn Skin Cancer ... Read more

molecheck.co.nzNew Rolleston clinic providing peace of mind
3About 58 visits a month from search, across 71 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #53 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Selwyn Skin Cancer Practice has no published opening-hours data, so temporal alignment with local demand cannot be measured. The health score of 0.6/10 reflects this gap. Without hours, it is not possible to say which high-demand windows are matched or missed. Publishing clear opening times is the immediate priority to enable alignment analysis and practical scheduling changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.0Room to grow
What customers seeWhere you rank
9:41
Selwyn Skin Cancer Practice
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #101 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#97of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #97 overall
Open my free 7 days →
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