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Selwyn Veterinary Centre

Veterinarian · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 64 Christchurch vets.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch vets · 64 businesses
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Executive summaryExclusive Marketbase business report

Selwyn Veterinary Centre

Veterinarian · Rolleston North East, Christchurch

Where you stand#32of 64 vets
Overall health5.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Selwyn Veterinary Centre is a veterinary clinic in Rolleston offering general animal care from its Iport Drive location. The practice emphasises communication, efficient service and professional expertise. Clients describe attentive, friendly staff and compassionate support during difficult moments, and some travel from outside Rolleston to use their services.

Selwyn Veterinary Centre is a veterinary clinic located at 95 Iport Drive, Rolleston. It presents itself as a practice that cares for animals and provides local veterinary services from its Rolleston premises.

The clinic states it focuses on tender, communicative care delivered with efficiency and professional expertise. Services are presented around general animal care and client communication, and the website provides contact details and emergency phone information for urgent situations.

Customer feedback highlights friendly, helpful staff and a compassionate approach, particularly during difficult events such as the loss of a pet. Reviewers note consistent care from puppyhood through adulthood and say some clients travel from outside Rolleston to continue using the practice. These themes indicate clients value staff kindness, clear communication and reliable clinical support.

Locally, Selwyn Veterinary Centre is identified by its Rolleston address and a stated emphasis on treating animals with attentive care. Practical distinctions include visible emergency contact information and a focus on communication and efficiency, which customers frequently mention when describing their experiences with the clinic.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Selwyn Veterinary Centre shows a solid Google Business Listing health with a score of 6.0 out of 10 (above average). The listing already has key basics in place, including a claimed listing, open-for-business status, a listing title, a website link and a phone number. The main opportunity is to add a more meaningful description to engage potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
9:41
Tiles © Esri
2
Selwyn Veterinary Centre✓✓
4.6 ★★★★★ (57)
Veterinarian · Rolleston North East3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch vets · 64 businesses
You are #29 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Selwyn Veterinary Centre shows a below-average Google review health score, reflecting opportunities to strengthen engagement and ratings. The most important findings are the lack of any review responses and steady improvements in overall rating, but still below midpoints. Immediate focus should be on building trust by responding to reviews and maintaining positive trends in ratings and total reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
3.3Room to grow
9:41
Selwyn Veterinary Centre
OverviewReviewsPhotosAbout
4.6★★★★★57 reviews
5
4
3
2
13
compassion 10caring staff 8vet staff 7welcoming vets 4reception team 4supportive staff 4
2How far your rating and your review count together can be trusted
Google reviewsChristchurch vets · 64 businesses
You are #43 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Selwyn Veterinary Centre shows above-average performance in Google Maps, with a health score of 6.8 out of 10. The business ranks well for key animal-care terms in the local market, particularly for "animal hospital" and "veterinarian" across the Selwyn district and Rolleston. Primary opportunities focus on broadening aggregate visibility and sustaining suburb-level momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.8Room to grow
9:41
1234Tiles © Esri
1Top three for "emergency veterinarian service" in 6 suburbs, seen in 8
1
After Hours Veterinary Clinic3.6 ★ (209) · Veterinarian
2
Rolleston Veterinary Services4.5 ★ (237) · Veterinarian
3
Selwyn Veterinary Centre24.6 ★ (57) · Veterinarian
4
Emergency Vet Hospital5.0 ★ (6) · Veterinarian
Map positionsChristchurch vets · 64 businesses
You are #34 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Selwyn Veterinary Centre shows a below-average health score but solid social profiles in core channels. The strongest current asset is the highly trusted Facebook profile, with a linked, active presence and consistent branding. LinkedIn is present and up-to-date, supporting local credibility among professional audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/selwyn-veterinary-centre-rolleston-519a4179) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
4.3Room to grow
9:41
Gselwyn veterinary centre rolleston north east
AllImagesMapsNews
LinkedInselwyn-veterinary-centre-rolleston-519a4179Selwyn Veterinary Centre | LinkedIn✓
FacebookselwynveterinarycentreSelwyn Veterinary Centre | Facebook✓
InstagramselwynvetsSelwyn Veterinary Centre | Instagram1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch vets · 64 businesses
You are #37 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.3Strong
9:41
facebook
selwynveterinarycentre✓
2.6K followers 2
Your local vet clinic in Rolleston. Caring, thoughtful, considerate, knowledgeable.1
FollowMessage
★ 22 reviews · recommended 3
🌐 selwynvet.com✓
☎ +64 3-347 7419✓
PostsAboutPhotosReviews
Facebook pageChristchurch vets · 64 businesses
You are #12 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Selwyn Veterinary Centre shows a workable on-page SEO health but needs improvements. The overall score is 4.9 out of 10, indicating medium health that leaves room for growth in critical areas like metadata and structure. Strengths include a valid favicon, sensible meta description, adequate text, and HTTPS, supporting trust with visitors.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒selwynvet.com✓3
✓The shape of your link profile
✓Favicon
1Meta description
2Page title
Your websiteChristchurch vets · 64 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Selwyn Veterinary Centre shows a very high overall health for website traffic, indicating strong visibility and potential to translate traffic into clients. The key achievement is a top 10% local SERP coverage for relevant keywords, reinforcing authority and consistency in ranking. Opportunities focus on starting paid traffic and refining organic value to push toward higher rankings and more local reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.9Good
9:41
Gvet rolleston north east
AllMapsImagesShopping
21No ads from you on any search
rollyvets.co.nzVisit Rolleston Veterinary Services!
www.selwynvet.comSelwyn Veterinary Centre

95 Iport Drive, Rolleston 7614. We are closed this Matariki long weekend. Normal hours resume Monday 13th July. For emergencies, please call 03 366 1052. Read more

www.facebook.comRolleston Veterinary Services | Christchurch
3About 1,641 visits a month from search, across 687 searches
Google search and trafficChristchurch vets · 64 businesses
You are #14 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Selwyn Veterinary Centre's opening hours largely match local demand, with 59 weekly peak hours open and a health score of 7.1. Peak alignment is strongest mid‑week afternoons (Tuesday-Thursday, 3-4pm). Missed opportunities occur mainly on Saturdays around 1-3pm and an early Thursday 7am slot. No low‑demand open hours were identified, so targeted weekend or early‑morning openings are the main levers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
9.0Strong
9:41
Selwyn Veterinary Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6:30pm
Tuesday8am-6:30pm
Wednesday8am-6:30pm
Thursday8am-6:30pm
Friday8am-6:30pm
Saturday9am-1pm
SundayClosed
Popular times Tuesday · Rolleston North East
8a9a10a11a12p1p2p3p4p5p6p
When people in Rolleston North East look   You are shut
Opening hoursChristchurch vets · 64 businesses
You are #7 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#32of 64 Christchurch vets
9:41
Christchurch vetsOverall · 64 businesses
You are #32 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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