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Sentinel Wealth - Brendon Thornley

Financial consultant · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Sentinel Wealth - Brendon Thornley

Financial consultant · Waltham, Christchurch

Where you stand#42of 123 mortgage brokers
Overall health6.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Sentinel Wealth, led by Brendon Thornley, is a Christchurch-based mortgage broker and financial adviser serving clients across New Zealand. He offers holistic financial planning, mortgage and KiwiSaver guidance, and strategies for first-home buyers, property investors and retirement planning. Clients can expect personalised, long-term support focused on clear pathways, practical debt and wealth management, and straightforward communication.

Sentinel Wealth, led by Brendon Thornley, is a Christchurch-based financial adviser and mortgage broker serving clients throughout New Zealand. The practice emphasises holistic financial planning that connects mortgage choices, investing and retirement preparation under one adviser and one strategy.

Services include first-home buyer support, mortgage arrangement and bank switching assistance, property investor guidance, KiwiSaver planning and retirement strategies. The website notes a focus on honest, disciplined advice and strategies the adviser uses personally, with experience in investing and a history as an NZ Army veteran.

Client review themes describe a supportive and clear process, with knowledgeable guidance, smooth bank transitions and strong communication. First-home buyers report the adviser made the process easier and less stressful, while other clients mention transparency, practical steps and ongoing support through application and settlement stages.

Locally, Sentinel Wealth positions itself as a long-term financial partner offering tailored, human-centred advice from a Christchurch base while working with clients across the country. Customers seeking integrated mortgage and financial planning can expect a single-adviser approach that emphasises clarity, disciplined strategies and practical steps toward debt reduction and wealth building.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Sentinel Wealth - Brendon Thornley shows a solid Google Business Profile health with a 7.6/10. The listing already provides a website link, claimed status, a visible title, a working phone number and real-time Open-for-Business status. Two notable strengths are the ongoing photo additions and a mid-to-high quality description that supports local discoverability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.4Good
9:41
Tiles © Esri
1
Sentinel Wealth - Brendon Thornley✓✓
5.0 ★★★★★ (22)
Financial consultant · Waltham3
Open 7 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

As an experienced financial adviser and mortgage broker, Brendon Thornley of Sentinel Wealth serves to be the long-term financial partner most New Zealanders never had. Whether you're purchasing your first home, trying to build wealth, planning for retirement, or making your KiwiSaver work harder — Brendon provides a clear pathway to achieve your goals. With a focus on personalised strategies, he serves clients throughout New Zealand, with a base in Christchurch, ensuring tailored support no matter where you are. Honest, holistic, and human guidance built on trust and discipline. Killing debt, building wealth, planning for the future.

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #33 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Sentinel Wealth - Brendon Thornley shows a solid overall health in Google Business reviews, with an above-average health score and strong customer satisfaction. The most notable finding is a top-tier star rating, placing the business in the top 10% for customer happiness. Engagement is decent, and review totals are growing, signaling ongoing trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
6.1Good
9:41
Sentinel Wealth - Brendon Thornley
OverviewReviewsPhotosAbout
5.0★★★★★22 reviews 2
5
4
3
2
1✓
mortgage advice 6quick response 5communicative 4investment property purchase 3clear explanation 3kiwisaver 3
1How far your rating and your review count together can be trusted
B
Becca P.★★★★★ · a month ago

I had an excellent experience working with Brendon. Brendon helped with changing banks as part of my home loan arrangements, and he made the entire transition incredibly smooth. He secured me a great interest rates and helped me through th...

Response from the owner3

Thanks Becca - It's been great working with you and i'm looking forward to seeing your new home

J
Jason H.★★★★★ · a month ago

If it wasn’t for Brendon, I wouldn’t have had a clue to what’s needed to get done to get to where we are today. He made it so much easier, guidance each step of the way, very supportive and now….. we are so greatful to be an home we now o...

Response from the owner

Thanks Jason - and congrats, I'm stoked you now have a home to call your own!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #48 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sentinel Wealth shows a very high health score for Google Maps search performance, indicating strong visibility overall. Top findings include the aggregate score being at or above the local median and suburb-level results placing in the top 25% for the business's borough, with room to push into the top 10% through continued optimisation of the Google Business Listing and local signals.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.8Good
9:41
1234Tiles © Esri
1Top three for "finance broker" in 12 suburbs, seen in 48
1
Sentinel Wealth - Brendon Thornley✓5.0 ★ (22) · Financial consultant
2
Three Pillars Finance5.0 ★ (31) · Financial consultant
3
Rayen & Wood Financial Services5.0 ★ (513) · Financial consultant
4
Mr Finance5.0 ★ (10) · Financial consultant
Map positionsChristchurch mortgage brokers · 123 businesses
You are #28 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sentinel Wealth shows an average health score of 5.4 out of 10, indicating moderate overall health for social and directory presence. The strongest current win is a LinkedIn profile that helps reach and build trust with clients, while opportunities exist to expand on other platforms to improve visibility and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
  • 3
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
14 checks on your listings and social. You're seeing 3 of them.
5.5Room to grow
9:41
Gsentinel wealth - brendon thornley waltham
AllImagesMapsNews
Instagrambrendon.the.brokerSentinel Wealth - Brendon Thornley | Instagram3
Facebook61579788330766Sentinel Wealth - Brendon Thornley | Facebook2
LinkedInpaulthornleySentinel Wealth - Brendon Thornley | LinkedIn
TiktokNo account found1
YellowNo listing found
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #56 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
2.3Room to grow
9:41
facebook
✓
people3
141 followers 2
Founder | Sentinel Wealth Veteran → Financial Adviser Helping Kiwis kill debt & build wealth Mortgage · Investment · KiwiSaver · Retirement · Business
FollowMessage
🌐 sentinelwealth.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #95 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Sentinel Wealth - Brendon Thornley shows a very high on-page SEO health score, indicating strong technical optimisation for the homepage. Key strengths include an outstanding on-page SEO score, a valid favicon, secure content over HTTPS, a page size under 256KB, and an SEO-friendly URL, all contributing to fast load times and solid crawlability.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sentinelwealth.co.nz✓✓
✓On-page score
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Sentinel Wealth - Brendon Thornley shows below-average website traffic health (3.3/10) with limited organic and paid traffic activity. Key findings indicate near-zero organic traffic value and no top-100 organic keywords, plus no clear paid spend or traffic. Priorities are content and on-page SEO improvements to attract local visitors and begin ranking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Sentinel Wealth - Brendon ThornleyNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Sentinel Wealth's published hours cannot be matched to city-level demand because local popularity data is not available. The business has a temporal health score of 10.0/10, indicating hours are likely well aligned with client patterns. However, specific strong-alignment windows or missed opportunities cannot be identified without the city-level search data; further analysis is recommended to confirm precise hour-by-hour fit.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Sentinel Wealth - Brendon Thornley
OverviewReviewsPhotosAbout
Hours 1
Monday7am-8pm
Tuesday7am-8pm
Wednesday7am-8pm
Thursday7am-8pm
Friday7am-8pm
Saturday8am-5pm
Sunday8am-5pm
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#42of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #42 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 123 mortgage brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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