Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.What if I sorted this?
• 2
  Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.What if I sorted this?
• 3
  Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.What if I sorted this?

Strengths

• ✓
  Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

• 1
  Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.What if I sorted this?
• 2
  Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.What if I sorted this?
• 3
  Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.What if I sorted this?
• 2
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

• 1
  Recommendations on your pageYou hold fewer recommendations than the middle of this market.What if I sorted this?
• 2
  People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.What if I sorted this?
• 3
  A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
• ✓
  FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

• 1
  The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.What if I sorted this?
• 2
  On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.What if I sorted this?
• 3
  Domain Age ScoreYour domain is younger than most businesses here.What if I sorted this?

Strengths

Top three opportunities

• 1
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 2
  Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.What if I sorted this?
• 3
  Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.What if I sorted this?