marketbaseExclusive Marketbase Report
Prepared for

Shaw & Shaw Architects

Architect · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Shaw & Shaw Architects

Architect · Cashmere, Christchurch

Where you stand#39of 252 architects
Overall health8.5/10across the eight areas

Going well

08Opening hours9.203Map positions8.704Listings and social8.402Reviews7.801Google listing6.0

Where we can help

05Facebook page5.007Google search and traffic4.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shaw & Shaw Architects is a small residential practice based in Cashmere, Christchurch. Run by Geordie and Emma Shaw, they design homes focused on accessibility, affordability and imaginative, joyful layouts. The studio works on new houses and renovations and aims to make architectural design practical and approachable for local clients.

Shaw & Shaw Architects is a residential architecture practice based in the Cashmere area of Christchurch. Geordie and Emma Shaw lead the studio from Ōtautahi Christchurch and describe their work as making great architecture accessible to all, with a focus on homes that are affordable, imaginative and joyful.

The practice offers residential design services that include new houses, renovations and fit-for-purpose solutions where space is limited. Background material notes experience on a range of projects, from a farmhouse in Maraekakaho to townhouses in Newtown, and the studio references a hands-on design training and professional experience gained in New Zealand practice.

Clients commonly report that Shaw & Shaw are clear and helpful through council processes, provide creative ideas and reduce the stress of the design phase. Review themes highlight thoroughness, practical problem solving when space is at a premium, and a collaborative approach that guides clients through confusing regulatory or technical steps.

Locally, Shaw & Shaw Architects is distinguished by its small team led by the founders and a stated commitment to accessible, affordable design. The practice positions itself as a Christchurch-based architectural studio that combines creative residential design with practical delivery, assisting clients from concept through consents and construction.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Shaw & Shaw Architects shows a solid overall health with room to improve the Google Business Listing. The description and photos are progressing, and key basics are in place, including a phone number, claimed status, and a working website link for customers to learn more.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Shaw & Shaw Architects
2
Shaw & Shaw Architects✓✓
5.0 ★★★★★ (5)
Architect · Cashmere3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We believe great architecture should be accessible to all. So we create homes that are affordable, imaginative and joyful.

1
Google listingChristchurch architects · 252 businesses
You are #101 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Shaw & Shaw Architects shows a high overall health score on Google reviews, with strong star ratings and robust local trust. The business has achieved a top 10% star rating, indicating high customer satisfaction. A key gap is engagement: no responses have been posted to reviews, which could limit customer trust and repeat business.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
7.8Good
What customers seeWhere you rank
9:41
Shaw & Shaw Architects
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
ideas 3stress 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #57 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Shaw & Shaw Architects shows very high visibility in Google Maps with a health score of 9.9 out of 10. The business ranks in the top 10% for borough-specific searches and dominates several key keywords, especially 'architect in cashmere' and 'architecture firm in cashmere', indicating strong local presence and relevance for residential clients.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
architecture firm
1Top three for "architecture firm" in 6 suburbs, seen in 11
1
Shaw & Shaw Architects✓5.0 ★ (5) · Architect
2
Emma Wallace Architectural & Interior Design5.0 ★ (6) · Architect
3
KVA Design5.0 ★ (3) · Architect
4
Peak Architecture5.0 ★ (1) · Architect
Map positionsChristchurch architects · 252 businesses
You are #34 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Shaw & Shaw Architects shows a solid health score of 7.3 out of 10, indicating a strong social presence with room to grow in niche directories. The business has outstanding Instagram and Facebook profiles and an active LinkedIn Company listing, which support trust and discoverability. Focus now should be on completing missing profiles on TikTok, TikTok Directory, GrabOne, and Neighbourly to widen reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/shawandshawarchitects) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gshaw & shaw architects cashmere
AllImagesMapsNews
LinkedInshawandshawarchitectsShaw & Shaw Architects | LinkedIn✓
FacebookshawandshawarchitectsShaw & Shaw Architects | Facebook✓
InstagramshawandshawarchitectsShaw & Shaw Architects | Instagram✓
NZIA Practiceshaw-shaw-architectsShaw & Shaw Architects | NZIA Practice
ArchiPro Professionalshaw-and-shaw-architectsShaw & Shaw Architects | ArchiPro Professional
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch architects · 252 businesses
You are #41 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInNZIA PracticeArchiPro ProfessionalYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
facebook
shawandshawarchitects✓
260 followers 2
We believe great architecture should be accessible to all.3
FollowMessage
🌐 shawandshaw.co.nz✓
☎ +64 27 845 3095✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #127 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Shaw & Shaw Architects shows an above-average on-page SEO health score of 6.9 out of 10. Key strengths include a valid favicon, a clear H1 tag, an SEO-friendly URL, a concise page size, and a relevant title tag. The most impactful findings relate to improving title tag length and narrowing the meta description to the 130-150 character sweet spot for readability and search visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒shawandshaw.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Page title
3The shape of your link profile
Your websiteChristchurch architects · 252 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Shaw & Shaw Architects shows an overall health of 4.1 out of 10 for website traffic, which is below average. The business has some visible organic traffic value and above-bottom-quarter organic visitors, indicating room for improvement. Key opportunities focus on starting paid traffic activity with careful targeting and improving paid tactics, while continuing to strengthen organic fundamentals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Shaw & Shaw ArchitectsNot in these results
31About 12 visits a month from search, across 7 searches
Google search and trafficChristchurch architects · 252 businesses
You are #148 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Shaw & Shaw Architects has a mixed temporal fit with local demand: 40 weekly open hours match peak search times but 65 high-demand hours are missed, and there are no low-demand open hours. Strong alignment is concentrated at weekday lunchtimes - Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm. Major missed demand is around weekend middays, especially Saturday 11am-2pm and Sunday 12pm.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Shaw & Shaw Architects
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#39of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #39 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for