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Shear Magic Hair Design

Hair salon · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Shear Magic Hair Design

Hair salon · Woolston, Christchurch

Where you stand#362of 498 hair salons & barbers
Overall health2.7/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

08Opening hours5.705Facebook page5.403Map positions4.502Reviews3.301Google listing2.704Listings and social2.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shear Magic Hair Design is a hair salon and barber based in Phillipstown, Christchurch. The salon provides cutting and styling services with a focus on personal, one-on-one appointments. Reviews highlight the friendly, accommodating owner-stylist Pip (Pippa) and a reputation for consistent, enjoyable customer experiences in a local neighbourhood setting.

Shear Magic Hair Design is a hair salon and barber located in Phillipstown, Christchurch. It operates as a neighbourhood salon offering hair cutting and styling services to local clients. The listing identifies the salon by name and location and situates it within the Hair Salons and Barbers category.

The salon offers standard hair salon and barber services with an emphasis on personalised appointments led by the owner-stylist, commonly referred to as Pip or Pippa in reviews. Services described by customers include haircuts and styling, with staff noted for working around clients' schedules and accommodating booking needs.

Customers tend to report consistently positive experiences, reflected in an average rating of 4.9. Reviews mention a friendly, encouraging approach from the stylist, clear consultation that matches client expectations, and satisfaction with the finished haircut. Several reviewers note convenience and a comfortable in-chair experience, while others describe the salon as a family favourite for routine hair needs.

Locally, Shear Magic Hair Design is distinguished by its strong emphasis on personal service from a named stylist and a high level of customer satisfaction reported in reviews. Its Phillipstown location and availability for accommodating appointments make it a recognizable option for Christchurch clients seeking straightforward hair cutting and styling in a neighbourhood setting.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing shows a low health score of 2.5 out of 10, indicating significant gaps in profile completeness and optimisation. The listing already has a title, open-for-business status, a website link, a phone number, and a full address, which supports basic accessibility. Two key findings are that the listing is unclaimed and lacks a meaningful description, logo, and fresh photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Shear Magic Hair Design
Shear Magic Hair Design1✓
Own this business?
4.9 ★★★★★ (15)
Hair salon · Woolston
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #363 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

This executive summary covers Shear Magic Hair Design's Google Business Reviews health. The overall health score is 3.9 out of 10, indicating below average performance. Key findings highlight a lack of responses to customer reviews and solid rating momentum, with room to improve engagement while maintaining a good star rating and growing total reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Shear Magic Hair Design
OverviewReviewsPhotosAbout
4.9★★★★★15 reviews 3
5
4
3
2
1
hair cut 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #333 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance health for Shear Magic Hair Design is 4.5 out of 10, indicating average visibility on Google Maps. The strongest findings show the business ranking in several relevant local terms such as hair salon in phillipstown and unisex hairdresser in phillipstown (positions 6-7). Opportunities lie in improving both aggregate and borough-specific maps presence to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 4 searches across Christchurch, top three in none
1
Studio Hair4.6 ★ (34) · Hair salon
2
Yazu Hair Lounge4.8 ★ (102) · Hair salon
3
Cabana Hair Co.5.0 ★ (12) · Hair salon
4
Co Lab Hair Art4.9 ★ (34) · Hair salon
↓
Shear Magic Hair Design2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #274 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health overall is very low with a score of 1.1 out of 10. This indicates limited social and directory presence affecting local visibility. The strongest recent asset is a highly trusted Facebook profile; Fresha listings also contribute to visibility. Immediate focus should be on creating or reviving Instagram and TikTok profiles to reach local customers and potential gaps in Yellow Directory and NoSecretSalon listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Gshear magic hair design woolston
AllImagesMapsNews
FacebookshearcmagichairdesignchristchurchShear Magic Hair Design | Facebook✓
Yelpshear-magic-hair-and-nail-design-scottsdale-2Shear Magic Hair Design | Yelp
Freshalp/en/bt/hair-salons/in/nz-christchurch/mairehauFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #393 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
facebook
shearcmagichairdesignchristchurch✓
299 followers 1
Experienced stylist3
FollowMessage
★ 4 reviews · recommended 2
🌐 maps.google.com
☎ +64 27 824 8218✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #231 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Shear Magic Hair DesignNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Shear Magic's opening hours partly match local demand: peak Saturday midday and Tuesday lunchtime align well with popular search times, but several weekday lunchtime peaks are missed. The salon is open during five high-demand windows (Tuesday 11am-12pm and Saturday 11am-1pm) yet closed for multiple Monday lunch hours and Sunday afternoon when demand is strong. Consider modest Monday or Sunday openings to capture more bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.7Room to grow
What customers seeWhere you rank
9:41
Shear Magic Hair Design
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-5pm
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-5pm
SundayClosed
Popular times Monday · Woolston
9a10a11a12p1p2p3p4p5p
When people in Woolston look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #214 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#362of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #362 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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