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Shelley Stewart Hairstylist

Hairdresser · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Shelley Stewart Hairstylist

Hairdresser · Rolleston North West, Christchurch

Where you stand#312of 498 hair salons & barbers
Overall health3.7/10across the eight areas

Going well

03Map positions8.301Google listing7.8

Where we can help

02Reviews5.204Listings and social4.805Facebook page3.708Opening hours1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shelley Stewart Hairstylist is a boutique hair salon in Rolleston, Christchurch. Shelley focuses on one-on-one appointments in a homely, welcoming space, offering cuts, colouring and personalised consultations. The salon aims to be relaxing and comforting so clients leave feeling cared for and with hair styled to their preferences.

Shelley Stewart Hairstylist is a boutique salon located in Rolleston, Christchurch. Shelley runs a small, homely salon designed to feel comforting and inviting for clients seeking personalised hair services.

Services focus on cuts, colouring and tailored consultations, with attention to individual style and maintenance. The salon operates with a one-on-one approach so clients receive direct time with Shelley for colour work, styling and advice on hair care.

Clients commonly describe the salon as clean, peaceful and welcoming, noting a relaxing atmosphere and friendly, attentive service. Reviews mention thorough consultations, useful styling tips and satisfaction with colouring results, and frequently highlight the personalised, boutique experience.

For local clients in Rolleston and greater Christchurch, Shelley Stewart Hairstylist is presented as a small-scale, appointment-based option that emphasises a comforting salon environment and individual attention. The combination of colouring skills, consultation focus and a clean, relaxed setting distinguishes the salon within its local market.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Shelley Stewart Hairstylist shows strong overall health on Google Business with a high profile and complete basics. The listing is claimed, open-for-business status is clear, and essential contact details including a phone number and website link are present. The main opportunity is expanding photos, while the description also has room to improve relative to peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Shelley Stewart Hairstylist
1
Shelley Stewart Hairstylist✓✓
5.0 ★★★★★ (45)
Hairdresser · Rolleston North West3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I am aim not only to create the perfect hair style for each client but also make every visit to the salon a relaxing memorable experience. I understand that life can be busy so I have focused on creating the salon to feel homely, comforting, inviting and warm. When you step into my salon I hope you find it as unique as each of my clients, a retreat where you can take a moment just for yourself.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #110 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Shelley Stewart Hairstylist shows above-average Google review health with a 5.8/10. The top achievement is a star rating in the top 10% for customer satisfaction, indicating strong service quality. Opportunities to improve include increasing the response rate to reviews, growing total review count toward the midpoint, and maintaining high rating confidence. Overall health supports continued focus on engagement and consistency.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Shelley Stewart Hairstylist
OverviewReviewsPhotosAbout
5.0★★★★★45 reviews 2
5
4
3
2
1✓
skills 4happy 4chat 3expertise 2felt 2feeling 2
3How far your rating and your review count together can be trusted
K
Katherine C.★★★★★ · 2 years ago

Amazing experience at Shelley Stewart Hairstylist! I always leave feeling gorgeous and my hair always looks and feels great. Shelley is great at communicating with you to make sure you are both on the same page and getting exactly what you...

Response from the owner1

Thank you Kat, always a pleasure. :)

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #239 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Shelley Stewart Hairstylist is strong, with an overall health score of 8.2 out of 10, indicating solid visibility in Google Maps searches. The business shows promising momentum in both city-wide and suburb-specific results, reflecting a healthy baseline and room to improve. Key findings highlight steady progress in aggregate visibility and good borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Top three for "hair salon" in 2 suburbs, seen in 6
1
Copperhead Road5.0 ★ (61) · Hairdresser
2
Urban Hair Design5.0 ★ (9) · Hairdresser
3
Pure Collective4.6 ★ (57) · Hairdresser
4
Just Cuts Rolleston Fields4.9 ★ (162) · Hairdresser
↓
Shelley Stewart Hairstylist1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #86 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Shelley Stewart Hairstylist shows an above-average health score of 5.9/10, indicating reasonable overall performance with room to improve. Key findings include a very strong Facebook presence and a well-maintained Fresha profile, which help attract local clients, while opportunities exist in TikTok and Yellow Directory listings to broaden reach and visibility.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Gshelley stewart hairstylist rolleston north west
AllImagesMapsNews
InstagramshelleystewarthairstylistShelley Stewart Hairstylist | Instagram✓
Facebook107294202169088Shelley Stewart Hairstylist | Facebook2
Fresharolleston-haircuts-rolleston-drive-rolleston-0qNPeQFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #260 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
facebook
people1
378 followers 2
I am delighted to share this awesome space with you, where you can take a moment to unwind and relax.
FollowMessage
★ 5 reviews · recommended 3
🌐 shelleystewarthairstylist.gettimely.com
☎ +64 21 913 332✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #312 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Shelley Stewart HairstylistNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Shelley Stewart Hairstylist currently has no published opening hours, so alignment with local demand cannot be measured and the health score is very low (1.1/10). Because no hours are recorded, there are no confirmed periods of strong alignment, and the business is effectively closed during city-level peak search windows - representing clear missed opportunities for bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Shelley Stewart Hairstylist
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#312of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #312 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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