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Shine Hair Design

Hair salon · Redwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Shine Hair Design

Hair salon · Redwood, Christchurch

Where you stand#326of 498 hair salons & barbers
Overall health3.5/10across the eight areas

Going well

07Google search and traffic8.704Listings and social6.5

Where we can help

05Facebook page5.903Map positions2.608Opening hours1.501Google listing1.102Reviews0.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shine Hair Design is a hair salon in the Redwood suburb of Christchurch. The salon offers colour services, hair extensions and personalised consultations, with online booking available. It highlights professional colour treatments that include a full-size personalised colour mask with qualifying services and complementary consultations for extensions, making it a local option for clients seeking colour and length services.

Shine Hair Design is a hair salon located in the Redwood area of Christchurch. The salon lists colour services, hair extensions and consultation-based bookings on its website and presents itself as a local studio where clients can arrange appointments online or by email.

Services emphasised on the website include personalised colour treatments and a colour deal that includes a full-size personalised colour mask with qualifying colour services. The salon also offers hair extensions with complimentary consultations handled by named stylists. New colour clients are asked to book an initial consultation and colour allergy test, and hair extension enquiries are directed to a consultation booking process.

Customers book via the salon's online system, choosing a service category, stylist and date or by contacting the salon by email. The website notes that bookings are essential for colour appointments and that a minimum spend may apply for certain offers. Extensions are managed through a complimentary consultation process, which aims to match clients with a stylist and plan prior to treatment.

Locally, Shine Hair Design presents a practical mix of colour-focused services and extension work supported by a bookings and consultation routine. The combination of an online booking system, required consultations for new colour clients and named stylists for extensions are features that shape how clients arrange and receive services in Redwood.

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01Google listingMarketbase business report

Your Google listing

Shine Hair Design shows a healthy Google Business Listing with solid basic details, including a title, phone number, full address and main image, but the health score is very low at 0.9. The most important findings are that the listing is not yet claimed and lacks a website link, a robust description, photos, and a logo, which limit visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Shine Hair Design
Shine Hair Design1✓
Own this business?
0.0 ★★★★★ (0)
Hair salon · Redwood
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #444 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Shine Hair Design faces a very low health score on Google Business Reviews, indicating considerable room for improvement in customer feedback and engagement. The most important findings are the absence of responses to reviews and a lack of reviews, which undermine trust. Addressing both overall rating confidence and the star rating will help attract new clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Shine Hair Design
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #460 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Shine Hair Design shows below-average health on Google Maps with a 2.9/10 overall score. However, the borough and aggregate performance have shown some improvement, indicating a foothold in local searches. The strongest fits are in Redwood-focused keywords such as unisex hairdresser in redwood and hair salon in redwood, suggesting clear opportunities to build on local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Amy Glow Beauty5.0 ★ (14) · Hair salon
2
Homegrown Beauty & Nails5.0 ★ (4) · Hair salon
3
Here For Hair4.8 ★ (54) · Hair salon
4
Lucy Jane Beauty5.0 ★ (6) · Hair salon
↓
Shine Hair Design2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #370 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Shine Hair Design shows a high health score of 8.3 out of 10, indicating strong social and directory presence. The strongest proven assets are outstanding Instagram and Facebook profiles, plus a fully updated Fresha profile and directory listing. The main opportunity areas focus on expanding presence on TikTok and improving Neighbourly and Yellow Page listings to boost local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gshine hair design redwood
AllImagesMapsNews
InstagramshinehairwellingtonShine Hair Design | Instagram✓
FacebookshinehairconsultantsShine Hair Design | Facebook✓
Freshalp/en/tt/hair-colouring-highlights/in/nz-christchurch/redwoodShine Hair Design | Fresha3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
facebook
ShineHairConsultants✓
591 followers 2
Hair extensions, gorgeous blondes, modern perms, stunning colours, balayage, skilled cutting - our stylists are experts
FollowMessage
★ 11 reviews · recommended 3
🌐 wellingtonhairsalon.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #204 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Shine Hair Design shows a solid on-page SEO health with a score of 7.8 out of 10. The site already enjoys a fast load, a valid favicon, an H1 tag, and secure HTTPS content, which helps user trust and engagement. Two key strengths are page load speed under 3 seconds and the presence of an H1 tag, both supporting clear information hierarchy for visitors and search engines.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒wellingtonhairsalon.co.nz✓3
✓The shape of your link profile
✓Favicon
1Meta description
2Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Shine Hair Design shows a very high website traffic health, indicating strong reach and visibility, with opportunities to build paid and organic momentum. The top findings point to gaps in paid activity and room to expand paid and organic reach while continuing solid organic value from existing traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Shine Hair DesignNot in these results
About 1,120 visits a month from search, across 338 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #65 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Shine Hair Design currently has no recorded opening hours, so alignment with Christchurch demand patterns cannot be measured. The analysis shows a very low temporal health score (0.8/10). Because hours are missing, potential peak-period coverage cannot be confirmed and popular search windows may be missed. Adding published hours will allow precise alignment and targeted adjustments to match customer demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Shine Hair Design
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#326of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #326 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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