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Shirley Hair Design

Hair salon · Burwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Shirley Hair Design

Hair salon · Burwood, Christchurch

Where you stand#278of 498 hair salons & barbers
Overall health4.4/10across the eight areas

Going well

08Opening hours8.003Map positions6.901Google listing6.302Reviews6.305Facebook page6.0

Where we can help

04Listings and social3.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shirley Hair Design is a home-based hair salon in the Burwood area of Christchurch run by Sue, a licensed hairdresser with over 28 years' experience. The salon opened in 2011 and offers hairdressing services including cuts and styling, with clients noting friendly service, practical advice and good pricing as distinguishing features.

Shirley Hair Design is a home-based hair salon located in the Burwood suburb of Christchurch, operated by Sue, a professionally licensed hairdresser with more than 28 years' experience. The salon was established at her home in 2011 and serves local clients seeking hairdressing services.

Services centre on haircuts, styling and personalised guidance on hair choices. The listing and reviews indicate clients receive one-on-one attention and practical advice during appointments. Specific technical or additional services are not listed in the source material.

Customers tend to report friendly, attentive service and satisfaction with results, often mentioning clear communication and helpful styling advice from Sue. Reviews also reference reasonable pricing and repeat visits, and the owner commonly responds to feedback, showing active engagement with clients.

Locally, Shirley Hair Design presents as a small, experienced salon option in Burwood where clients can expect a personal, home-salon experience with an experienced stylist. The combination of long professional experience, home-based setting and consistently positive client feedback distinguishes this salon in its neighbourhood.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Shirley Hair Design shows solid Google Business presence with a health score of 7.3 out of 10, indicating overall strong performance and room to improve. The listing already lists a claimed status, open-for-business display, a direct website link and a contact phone number. Strengths include a clear title and accessible contact method for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Shirley Hair Design
2
Shirley Hair Design✓✓
4.7 ★★★★★ (27)
Hair salon · Burwood3
Open 6 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hello, my name is Sue I have been a professionally licenced Hairdresser for over 28 years. We built a professional Hair Salon at our home in 2011.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #183 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Shirley Hair Design shows a healthy Google review profile with a 7.5/10 health score and strong engagement. The two most notable findings are rising star rating and high response to reviews, reflecting solid customer experience and active client interaction.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
Shirley Hair Design
OverviewReviewsPhotosAbout
4.7★★★★★27 reviews 2
5
4
3
2
11
price 2
3How far your rating and your review count together can be trusted
P
Paul T.★★★★★ · Edited a year ago

😊

Response from the owner

Hi Paul glad you enjoyed your visit to my salon.

M
mark M.★★★★★ · Edited a year ago

Great service thanks Sue.

Response from the owner

Thank you Mark for your 5 star rating.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #183 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Shirley Hair Design shows a healthy Google Maps presence with an overall health score of 6.9 out of 10. This indicates reasonable visibility and awareness in Maps searches, though there is room to move into higher visibility brackets. The business already ranks well for several key terms, especially for hair extension technicians and various hairdresser categories in Shirley and Burwood.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 3 searches across Christchurch, top three in none
1
Burwood Hair Boutique5.0 ★ (2) · Hair salon
2
Stop Hair Design4.6 ★ (32) · Hair salon
3
New U Hair Design Burwood Hospital3.0 ★ (2) · Hair salon
4
Clippers Container4.9 ★ (15) · Hair salon
↓
Shirley Hair Design2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #153 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Shirley Hair Design shows a low health score overall (2.2/10) for social presence and directory listings. The most important findings are a strong Facebook profile and useful Neighbourly and Fresha listings that support local credibility. Opportunities lie in adding Instagram, TikTok, NoSecretSalon, and LinkedIn profiles to broaden reach and professional presence.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/shirley-hair-design-oregon-place-christchurch-vv4LYK) found via: Google search results.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/shirley-hair-design) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gshirley hair design burwood
AllImagesMapsNews
FacebookShirleyHairDesignPhone033870007Shirley Hair Design | Facebook✓
Freshashirley-hair-design-oregon-place-christchurch-vv4LYKShirley Hair Design | Fresha✓
Neighbourlyshirley-hair-designShirley Hair Design | Neighbourly✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #339 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
facebook
ShirleyHairDesignPhone033870007✓
109 followers 1
Hello, my name is Sue I have been a professionally licenced Hairdresser for over 28 years. Full service Hair Salon. Cuts, Colour, Styling, Perms.
FollowMessage
★ 2 reviews · recommended 2
🌐 maps.google.com3
☎ +64 3-387 0007✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #198 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Shirley Hair DesignNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Shirley Hair Design's opening hours largely align with Christchurch hairdressing demand, with strong coverage of mid-day weekday and Saturday peaks but several missed weekend and early-evening opportunities. The salon is open during high-demand windows on Tuesday 11am-12pm and Saturday 11am-1pm, and has no low-demand open hours. However, Sunday afternoons and Wednesday 5pm are popular times when the salon is closed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.0Strong
What customers seeWhere you rank
9:41
Shirley Hair Design
OverviewReviewsPhotosAbout
Hours 1
Monday10am-5pm
Tuesday10am-5pm
Wednesday10am-5pm
Thursday10am-7pm
Friday10am-5pm
Saturday10am-5pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #102 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#278of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #278 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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