marketbaseExclusive Marketbase Report
Prepared for

Shirley Law

Legal services · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Shirley Law

Legal services · Shirley, Christchurch

Where you stand#118of 216 lawyers
Overall health4.6/10across the eight areas

Going well

08Opening hours9.403Map positions8.5

Where we can help

07Google search and traffic5.705Facebook page5.102Reviews4.501Google listing2.804Listings and social2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shirley Law is a local Christchurch law firm based in Shirley, serving the community for over 20 years. The firm offers conveyancing, elder law and related property services, and presents a practical, friendly approach through a small team of qualified, approachable legal professionals.

Shirley Law is a Christchurch law firm located in Shirley that has provided legal assistance to the local community for over 20 years. The practice positions itself as a local firm offering practical, friendly legal help through a small team of qualified professionals.

The firm describes services that include conveyancing for residential, commercial and rural property, refinancing, and work on subdivisions and unit title developments. Elder law services are also listed among its specialisations and the team states they tailor services to client needs.

Customers tend to describe interactions as professional, easy to deal with and helpful. Reviews note that clients find the team knowledgeable, quick and efficient, and several mention positive experiences with named staff members who provide practical advice and responsive service.

Locally, Shirley Law is distinguished by its long presence in the Shirley community, a focus on practical, client-focused service, and an approachable team of legal professionals handling property and elder law matters for Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Shirley Law's Google Business Listing shows a below-average health score and several gaps. The strongest completed items include a live open status, a listed website link, a visible listing title, a contact phone number, and a full address. The key opportunities focus on claiming the listing, adding a robust description, uploading a logo, and expanding the photo gallery to lift overall performance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Shirley Law
Shirley Law1✓
Own this business?
3.6 ★★★★★ (25)
Legal services · Shirley
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #155 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

No hype present, this summary outlines Shirley Law's Google Business Profile health and the most impactful follow-up opportunities. Health sits below average, with room to grow through active engagement and accumulating reviews. The strongest current signal is the existing review count and solid listing presence, while engagement remains the main gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Shirley Law
OverviewReviewsPhotosAbout
3.6★★★★★25 reviews
5
4
3
2
12
helpful staff 3job 3easy to deal with 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #119 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Shirley Law shows strong visibility in Google Maps with an overall health score of 8.1 out of 10. The borough-specific ranking is in the top 10%, underscoring solid local presence. The business ranks well for conveyancers and Barristers in Shirley, Mairehau and Marshland, indicating clear strengths in local services that match client needs.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
paralegal services provider
1Top three for "paralegal services provider" in 7 suburbs, seen in 15
1
Shirley Law✓3.6 ★ (25) · Legal services
2
Hatherly Loughnan4.4 ★ (8) · Legal services
3
Canterbury Legal4.7 ★ (28) · Legal services
4
Intervention consultants ltd0.0 ★ (0) · Legal services
Map positionsChristchurch lawyers · 216 businesses
You are #34 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Shirley Law shows a below-average presence health score of 3.3/10 for social and directory listings, indicating limited active profiles beyond LinkedIn. The strongest recent asset is the LinkedIn profile, which helps reach more customers when kept up to date. Key opportunities include activating Instagram, Facebook, TikTok, Yellow Profile, and LinkedIn Company to broaden local trust and visibility.

Strengths

  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/shirley-law) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gshirley law shirley
AllImagesMapsNews
Find A Lawyer Firmshirley-lawShirley Law | Find A Lawyer Firm✓
Lawzana Lawyershirley-lawShirley Law | Lawzana Lawyer
StarOfService Proshirley-lawShirley Law | StarOfService Pro
LinkedInwaiminglawShirley Law | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #159 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFind A Lawyer FirmLawzana LawyerStarOfService ProYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
shirley law shirley
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Shirley Law's on-page health is below average, with a 3.9/10 overall. The most important findings are missing meta description and suboptimal title tag length, which limit click-throughs and clarity in search results.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒shirleylaw.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Shirley Law shows a respectable overall website traffic health score of 6.1 out of 10, indicating above-average performance for the local market. The business has solid organic traffic value and mid-range organic traffic, with opportunities to improve paid traffic and paid visibility. Focusing on small, targeted paid campaigns and ongoing organic refinement will help lift overall traffic further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Glawyer shirley
AllMapsImagesShopping
21No ads from you on any search
www.shirleylaw.co.nzShirley Law Christchurch

Shirley Law has been providing legal assistance to the Shirley community for over 20 years. Telephone: 03 385 6591 Email: Phone: 03 385 6591 Open Hours: Monday ...

www.ricecraig.co.nzMatthew Shirley
3About 195 visits a month from search, across 50 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #93 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Shirley Law's opening hours align reasonably well with weekday lunchtime and mid-morning demand: key slots on Tuesday (12-1pm), Wednesday 12pm, and Thursday 10-11am are open when local search activity is strongest. However there are notable missed windows on weekends and early Friday morning when demand is high but the firm is closed. No open hours fall in low-demand periods, so there is no obvious wasted time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Shirley Law
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#118of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #118 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for