marketbaseExclusive Marketbase Report
Prepared for

Shortland Dental

Dentist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Shortland Dental

Dentist · Auckland City Centre, Central Auckland

Where you stand#219of 277 dentists
Overall health2.1/10across the eight areas

Going well

01Google listing7.308Opening hours7.2

Where we can help

05Facebook page4.704Listings and social3.202Reviews2.803Map positions1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Shortland Dental is a dental clinic in Auckland CBD offering general dentistry, teeth cleaning, cosmetic treatments, orthodontic care, dental implants and emergency dental care. With more than 20 years of experience, the family-focused practice treats patients of all ages and highlights personalised care, comfort, transparent advice and flexible payment options.

Shortland Dental is a dental clinic in Auckland CBD providing care for patients of all ages. The practice has more than 20 years of experience and describes its approach as family-focused, with an emphasis on personalised dental treatment.

Its services include general dentistry, teeth cleaning, cosmetic treatments, orthodontic care, dental implants and emergency dental care. The clinic also highlights flexible payment options and a focus on comfort and transparency during visits.

Review themes describe attentive service, thorough explanations and calm handling of urgent dental treatment. Customers have commented on careful recommendations and a positive experience with the dental team, including treatment for a broken tooth requiring prompt removal.

Shortland Dental is locally distinguished by its central Auckland CBD location, broad range of dental services and focus on serving families and patients at different stages of care. Its offering combines routine treatment with cosmetic, orthodontic, implant and emergency services in one practice.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Shortland Dental's Google Business Listing has a high health score of 7.3 out of 10. The profile is claimed and includes the business name, website link, trading status and phone number, giving customers reliable ways to find and contact the clinic. The main opportunity is to improve category coverage, while keeping the description and photo collection current as competitors add more content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Shortland Dental
3
Shortland Dental✓✓
5.0 ★★★★★ (3)
Dentist · Auckland City Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Shortland Dental is a trusted dental clinic in Auckland CBD providing a full range of services, including general dentistry, teeth cleaning, cosmetic treatments, orthodontist care, dental implants and emergency dental care. With over 20 years of experience, our family-focused dentist office delivers personalised, high-quality dental care for patients of all ages. Our friendly team prioritises comfort, transparency and flexible payment options, making every visit stress-free. Contact Shortland Dental today to schedule an appointment and start your journey to a healthier, brighter smile.

2
Google listingCentral Auckland dentists · 277 businesses
You are #75 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Shortland Dental has a low Google Business review health score of 2.8 out of 10. Its star rating is among the highest in the local market, but the benefit is limited by a low review count and no owner replies. Building review volume and responding consistently would strengthen credibility for customers comparing Auckland CBD dental clinics.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Shortland Dental
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #199 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Shortland Dental has a Very low Google Maps search health score of 1.3 out of 10. The clinic appears for a handful of searches across nearby suburbs and ranks best for emergency dental care, prosthodontics and dental implants, although these results are still outside the top 10. Local visibility is also below most businesses in Auckland CBD, limiting how often nearby customers see the clinic first.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Seen in 1 search across Central Auckland, top three in none
1
Lumino the Dentists Auckland Central4.5 ★ (126) · Dentist
2
Smile Dental Queen Street4.7 ★ (1,283) · Dentist
3
City Dental Lounge5.0 ★ (110) · Dentist
4
Symonds Street Dental Centre4.9 ★ (237) · Dentist
↓
Shortland Dental2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #241 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Shortland Dental has a below average Citations & Social Presence health score of 3.2 out of 10. The main issue is limited visibility across social platforms, with no active Facebook, Instagram or TikTok profiles found. The Healthpoint listing also lacks matching business details, which may make it difficult for customers to confirm that the listing belongs to Shortland Dental.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gshortland dental auckland city centre
AllImagesMapsNews
Healthpointthe-fono-dental-clinicsShortland Dental | Healthpoint
Yelpshortland-street-dental-aucklandShortland Dental | Yelp
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #188 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokHealthpointYelpYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Shortland Dental has no Facebook page that can be found, leaving customers without a clear place to confirm the clinic is real, see what it does or send a message before booking. That is unusual in this market: 150 of 277 businesses have a page that can be found. A missing or unfindable page creates avoidable uncertainty at the point customers are checking options.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
shortland dental auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒shortlanddental.nz✓1
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Shortland DentalNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Shortland Dental's hours are well aligned with demand, covering 68% of weekly customer traffic without opening during quiet times, with one clear gap. Saturday 9am to 3pm is a closed period while customers are busy, so customers meet a closed door. Shortland Dental should open Saturday 9am to 1pm, letting customers arrive for care during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
Shortland Dental
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #77 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#219of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #219 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for