marketbaseExclusive Marketbase Report
Prepared for

Side Street Hair

Hair salon · Redwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Side Street Hair

Hair salon · Redwood, Christchurch

Where you stand#406of 498 hair salons & barbers
Overall health1.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Side Street Hair is a hair salon in Redwood, Christchurch. The team states they are fully qualified in all aspects of hairdressing and offer experienced stylists, a relaxing, welcoming atmosphere and long-term client relationships that often include personalised care such as colour and cut services and friendly conversation over a cuppa.

Side Street Hair is a hair salon located in Redwood, Christchurch. The salon describes itself as fully qualified in all aspects of hairdressing and operates from a nearby, easy-to-find location within the suburb.

The salon states capability across hairdressing tasks and presents that range under its fully qualified team. Services are described broadly as covering all aspects of hairdressing rather than a list of specific offerings, and experienced stylists form the core of the team.

Customer feedback highlights a relaxing atmosphere, friendly and welcoming staff, and experienced stylists who provide consistent colour and cut results. Reviews note long-term client relationships, with some clients attending for decades, and regular mentions of personal touches such as chats and a cuppa. Several comments reference the salon being warm inside and presently mindful of virus regulations.

What distinguishes Side Street Hair locally is its combination of a fully qualified team, a settled client base and a neighbourhood-friendly setting in Redwood. Customers can expect experienced stylists, an unhurried, welcoming environment and a salon that has maintained long-standing relationships in the Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Side Street Hair shows a low overall health on Google Business Listing with a 2.7/10, indicating significant room for improvement. The business has claimed status, a listed phone number and full address, and is showing open status, which helps basic credibility. The strongest current strength is basic listing completeness, though gaps persist in website link, logo and rich photo content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.6Room to grow
9:41
Tiles © Esri
Side Street Hair✓✓
4.5 ★★★★★ (24)
Hair salon · Redwood
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Fully qualified in all aspects of hairdressing

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #370 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Side Street Hair shows a low overall health score of 2.6 out of 10, indicating significant room for improvement in Google reviews. The most important findings are zero responses to reviews and a growing but still modest review count, with confidence near the lower end and a solid but early rating.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
2.9Room to grow
9:41
Side Street Hair
OverviewReviewsPhotosAbout
4.5★★★★★24 reviews
5
4
3
2
12
price 3cup of tea 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #355 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Side Street Hair shows strong overall health in Google Maps with a high visibility score of 8.0 out of 10. The borough-specific ranking is outstanding, placing it in the top 10% locally. The business should maintain this strength while continuing to fine-tune for broader maps queries.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.9Good
9:41
1234Tiles © Esri
1Top three for "unisex hairdresser" in 1 suburb, seen in 6
1
Here For Hair4.8 ★ (54) · Hair salon
2
La Difference4.9 ★ (9) · Hair salon
3
Side Street Hair✓4.5 ★ (24) · Hair salon
4
Stylish Barber Redwood4.9 ★ (77) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #107 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Side Street Hair shows low overall health in Citations & Social Presence, with 2.3/10. Key findings indicate an outstanding Facebook presence and useful neighbourhood and directory listings, but gaps exist on Instagram, TikTok and related directories that limit local visibility and engagement for residents and visitors.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/side-street-hair-norrie-street-christchurch-PVElYV) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/side-street-hair-design) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.4Room to grow
9:41
Gside street hair redwood
AllImagesMapsNews
Freshaside-street-hair-norrie-street-christchurch-PVElYVSide Street Hair | Fresha✓
Yellow/kaiapoi/hairdressersSide Street Hair | Yellow3
White Pagesside-street-hair-designSide Street Hair | White Pages✓
ServiceFinderSide-Street-Hair-Design-158297Side Street Hair | ServiceFinder
FacebooksidestreethairchchSide Street Hair | Facebook✓
Neighbourlyhairdressers/canterbury-region/christchurch/redwoodSide Street Hair | Neighbourly
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #328 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowWhite PagesYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.2Room to grow
9:41
facebook
sidestreethairchch✓
279 followers 2
Welcome to Side Street Hair. We are located now in Redwood Please feel free to call appointment only
FollowMessage
★ 1 reviews · recommended 1
🌐 maps.google.com
☎ +64 3-359 7154✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #289 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Side Street HairNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Side Street Hair has no recorded opening hours, so temporal alignment with local demand cannot be measured. As a result there are no hours recorded as open during high-demand windows, and all city-level peak search periods are effectively closed-representing missed commercial opportunities. Adding published hours would allow a clear comparison and targeted adjustments to capture demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
9:41
Side Street Hair
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#406of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #406 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for