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Sidekick Selwyn

Certified public accountant · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Sidekick Selwyn

Certified public accountant · Rolleston North East, Christchurch

Where you stand#10of 245 accountants
Overall health9.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Sidekick Selwyn is a Xero-certified Chartered Accountants practice based in Izone, Rolleston. The firm offers cloud-based, forward-looking accounting and advisory services, focusing on proactive financial management and practical business advice. Clients commonly note clear communication, modern systems and hands-on support through growth phases, with the team aiming to make accounts understandable and useful for local businesses.

Sidekick Selwyn is a Xero-certified Chartered Accountants practice located in Izone, Rolleston. The firm serves Selwyn district businesses with cloud-based accounting and advisory services tailored to the needs of a fast-growing local area.

The practice describes itself as forward-looking and proactive, delivering Xero-based bookkeeping, accounting and strategic advice. As Xero partners, the team emphasises cloud solutions and aims to keep clients ahead of routine compliance, helping with setup, ongoing reporting and practical business planning.

Customers tend to describe the experience as supportive and easy to work with. Reviews highlight clear communicators who use modern systems, practical guidance that helps avoid costly pitfalls, and hands-on support during business growth and establishment. Clients commonly mention helpful, approachable staff who explain matters in plain language and stay involved as businesses evolve.

Locally, Sidekick Selwyn positions itself as a practical, client-focused accounting option for Rolleston and the wider Selwyn district. The combination of Xero expertise, Chartered Accountant credentials and focused customer support shapes its offering for small businesses and growing operations seeking cloud-based accounts and accessible, ongoing advice.

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01Google listingMarketbase business report

Your Google listing

Sidekick Selwyn shows a very healthy Google Business Listing with a 9.0 out of 10 health score. Primary strengths include a claimed listing, a visible phone number, and a website link for easy customer access. The description pace and photo presence indicate solid engagement. A few opportunities remain to improve photo volume and description optimization.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.7Strong
9:41
Tiles © Esri
3
Sidekick Selwyn✓✓
5.0 ★★★★★ (5)
Certified public accountant · Rolleston North East1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Sidekick are Xero certified Chartered Accountants in Selwyn offering a proactive service to ensure that you're ahead of the game with your accounts. We’ve always been a forwards-looking company, helping customers see where they’re going rather than giving them a backwards-looking summary of where they’ve already been. Our clients love that we speak their language and make an effort to really ‘get’ what their business is about. Sidekick is at your side with the advice you need, when and where you need it. At the end of the day what we do is pretty simple

2
Google listingChristchurch accountants · 245 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Sidekick Selwyn shows a healthy Google review profile with a high star rating and solid review volume, though engagement could improve. The top achievement is a star rating in the top 10%, indicating strong customer satisfaction. The main opportunity is to start responding to reviews to build trust and visibility among customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.2Strong
9:41
Sidekick Selwyn
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #45 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sidekick Selwyn shows an above-average health score for Google Maps search visibility, at 7.0 out of 10, indicating steady overall visibility with room to grow. The top finding is strong dominance for local accounting-related keywords in Rolleston, Selwyn and surrounding areas, including top positions for multiple variations of "accountant" and "bookkeeping service." A second key finding notes solid borough presence that's at or near the median, suggesting momentum but needing continued push to reach the top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
2Top three for "accountant" in 6 suburbs, seen in 7
1
Sidekick Selwyn15.0 ★ (5) · Certified public accountant
2
SBA Small Business Accounting Rolleston5.0 ★ (9) · Certified public accountant
3
Lay Associates5.0 ★ (2) · Certified public accountant
4
Nextstep Accountants | Business Advisors5.0 ★ (18) · Certified public accountant
Map positionsChristchurch accountants · 245 businesses
You are #62 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sidekick Selwyn shows a high overall health for social presence, with strong Instagram and TikTok profiles underpinning trust and reach. The key completed achievements include active Instagram, TikTok, and LinkedIn listings that support visibility and credibility. Opportunities exist to improve on Facebook trust, and to add or optimise Neighbourly, GrabOne, and TikTok/Neighbourly directories to widen discovery and trust.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/sidekick-ca) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.5Strong
9:41
Gsidekick selwyn rolleston north east
AllImagesMapsNews
FacebooksidekickselwynSidekick Selwyn | Facebook1
LinkedInben-wrightnzSidekick Selwyn | LinkedIn✓
Instagramsidekickca_Sidekick Selwyn | Instagram✓
Tiktok@sidekickcaSidekick Selwyn | Tiktok✓
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #38 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
9:41
facebook
Sidekick Selwyn | Rolleston✓
269 followers 2
Welcome to Sidekick Selwyn. Here we post all the local action that matters to local businesses and keep you up to speed with what Sidekick Selwyn are up to! Join the conversations, request to join Sid...
FollowMessage
★ 1 reviews · recommended 1
🌐 sidekickca.co.nz✓
☎ +64 27 631 6284✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #17 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Sidekick Selwyn's on-page SEO health is above average (6.2/10). The site has a valid favicon, an H1 tag, a streamlined page size, a concise text block, and an SEO-friendly URL, which supports clear search results and quick loading. Key findings include a strong base of essential technical elements and room to improve the on-page score further.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sidekickca.co.nz✓3
✓Favicon
✓Page file size
1On-page score
2Page title
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Overall health for Website Traffic is very strong, with a health score of 8.9 out of 10 indicating solid performance relative to peers. The business benefits from high organic value and a strong local organic presence, though paid traffic activity remains to be established. Key takeaway is sustaining top organic rankings while initiating focused paid experiments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.0Strong
9:41
Gaccountant rolleston north east
AllMapsImagesShopping
321No ads from you on any search
sba.co.nzSmall Business Accountant Rolleston
www.sidekickca.co.nzSelwyn

Sidekick Selwyn – your local accounting experts, Rolleston Izone Rolleston 7675 0800 SIDEKICK [email protected]

www.firstclassaccounts.co.nzSelwyn - First Class Accounts
About 1,923 visits a month from search, across 243 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Sidekick Selwyn's published hours show concentrated alignment with local demand on Thursdays, matching five high‑demand slots (9am, 10am, 1pm, 2pm, 3pm). However, the practice is closed across several busy weekend windows-most notably Sunday mid‑morning and Saturday late afternoon-creating clear missed opportunities. There are no low‑demand open hours, so overall hours are efficient but leave weekend demand unmet.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Sidekick Selwyn
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#10of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #10 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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