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Silk Design and Build

Interior designer · Russley, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Silk Design and Build

Interior designer · Russley, Christchurch

Where you stand#63of 111 interior designers
Overall health4.4/10across the eight areas

Going well

08Opening hours9.401Google listing7.207Google search and traffic6.7

Where we can help

03Map positions5.702Reviews3.105Facebook page2.504Listings and social1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Silk Design and Build is a Christchurch-based commercial interior design and fit-out specialist located in Russley. Over 12 years they provide design-build and refurbishment services, combining project management systems with hands-on fit-out experience. They collaborate closely with clients as one team to deliver creative, functional interiors and introduce structure and certainty to commercial projects.

Silk Design and Build is a commercial interior design and fit-out specialist based in Russley, Christchurch. They describe themselves as an interior fit-out and refurbishment team that provides design-build solutions across New Zealand, built on more than a decade of experience in the local market.

Services include commercial design-build, interior fit-outs and refurbishments. The company states it applies well-developed systems and project management skills to support delivery, and works on projects that range from hospitality and retail to healthcare and banking interiors, with a portfolio that lists clients such as KFC, Pizza Hut, Banks and dental clinics.

They describe a collaborative approach, working as one team with clients to introduce creativity, functionality and simplicity to spaces. Silk D&B says it becomes part of the client team to achieve project goals, adding structure and certainty through planning and management systems, which customers can expect during engagements.

Locally, Silk Design and Build positions itself around commercial fit-out expertise and project delivery. With 12 years in the New Zealand market and a stated focus on systems and client collaboration, the company aims to offer practical commercial interior solutions for businesses seeking managed design and refurbishment projects in Christchurch and beyond.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Silk Design and Build has a very high Google Business Listing health score and strong basic details. The listing shows a valid website link, is claimed, and displays open status with a visible phone number. The overall health score suggests solid completeness, while the two most important findings are the strong listing control and availability information, plus a top-tier description that already sits in the top quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Silk Design and Build
1
Silk Design and Build✓✓
0.0 ★★★★★ (0)
Interior designer · Russley2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

SILK DESIGN AND BUILD Silk D&B provides a commercial design build solutions for its clients using skilled experience & processes honed over 12 years in the diverse market of New Zealand. We are an Interior fit-out and refurbishment specialists, collaborating as ONE TEAM to transform space by instilling creativity, functionality and simplicity. We become part of your team to achieve your goal and introduce structure and certainty to projects. Silk D&B offers best systems and powerful project management skills to support you in the delivery of projects. Your success and our contribution to client satisfaction is the key measure of performance that is driving our business.

3
Google listingChristchurch interior designers · 111 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Silk Design and Build shows a low overall health on Google reviews, with a 2.0 out of 10 Health score. The strongest emphasis is on improving the rating confidence and gathering more reviews, alongside starting to respond to existing reviews. Addressing negative feedback quickly and asking happy clients for reviews emerge as key actions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Silk Design and Build
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch interior designers · 111 businesses
You are #77 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Silk Design and Build shows an above-average health score for Google Maps with room to grow. The top findings show strong performance for core local terms such as building designer and interior designer in Russley, where the business ranks first. Opportunities focus on improving aggregate maps visibility and maintaining borough presence to push into top results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
1Top three for "interior decorator" in 1 suburb, seen in 3
1
Silk Design and Build20.0 ★ (0) · Interior designer
2
Armstrong Interiors Ltd5.0 ★ (13) · Interior designer
3
Katy Rolleston Design5.0 ★ (1) · Interior designer
4
By Design Interiors5.0 ★ (4) · Interior designer
Map positionsChristchurch interior designers · 111 businesses
You are #48 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Silk Design and Build shows a very low health score for its social and directory presence, with clear gaps across Facebook, Instagram, TikTok, LinkedIn and GrabOne. The top opportunities focus on establishing active profiles on these platforms to improve local visibility and trust, starting with consistent naming and details.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
17 checks on your listings and social. You're seeing 3 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Gsilk design and build russley
AllImagesMapsNews
ArchiPro Professionalsilk-design-and-buildSilk Design and Build | ArchiPro Professional
Facebook100063976600942Silk Design and Build | Facebook2
NZWAOsilk-design-buildSilk Design and Build | NZWAO
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch interior designers · 111 businesses
You are #91 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
facebook
Silk Design and Build - Commercial Interior FitOut Specialists3
7 followers 2
Interior FitOut Specialists
FollowMessage
🌐 silkdnb.co.nz✓
☎ +64 508 745 5362✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #83 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Silk Design and Build shows above-average on-page SEO health at 6.3/10, indicating solid technical foundations with room to grow. Key strengths include a well-optimised title tag within the ideal 50-60 characters, a valid favicon, no frames, a streamlined page size, and an H1 tag that clarifies page content. The main opportunity is to add a meta description and refine the title to more closely reflect offerings.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒silkdnb.co.nz✓✓
✓Page title
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Silk Design and Build shows a solid overall health score for Website Traffic, with room to improve paid and organic visibility. Key findings highlight paid activity as the main gap, and organic value and ranking as moderate but improving. The business should consider targeted paid pilots and ongoing content/SEO enhancements to lift traffic and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Silk Design and BuildNot in these results
3About 43 visits a month from search, across 25 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #37 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Silk Design and Build's weekly hours align strongly with Christchurch demand overall: most peak windows are covered, yielding a high temporal health score. Strong matches occur mid-week mornings and a midweek afternoon. However, several high-demand Sunday morning hours are missed and one early Saturday opening falls in a low-demand window. Consider small schedule tweaks to capture Sunday demand and trim the low-value Saturday hour.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Silk Design and Build
OverviewReviewsPhotosAbout
Hours ✓
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
Saturday9am-12:30pm
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #8 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#63of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #63 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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