marketbaseExclusive Marketbase Report
Prepared for

Simmi Beauty Salon

Beauty salon · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Simmi Beauty Salon

Beauty salon · Waimakariri District Coast, Christchurch

Where you stand#193of 570 beauty businesses
Overall health6.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Simmi Beauty Salon in Pegasus offers expert waxing and threading plus a range of facials from its studio at 31 Aroha Street. The salon focuses on precision and comfort in hair removal, tailored treatments for smooth skin and sculpted eyebrows, and a relaxing environment where clients regularly note friendly service and attention to detail.

Simmi Beauty Salon is a beauty studio located at 31 Aroha Street, Pegasus, specialising in waxing and threading alongside a range of facial treatments. The salon presents itself as a neighbourhood space for hair removal and skin care, where clients can book tailored sessions aimed at smooth, radiant skin and well-shaped brows.

Services centre on precision hair removal and skin care: waxing, threading, eyebrow shaping and tinting, eyelash tinting, and facials. The team describes itself as experienced estheticians who use quality products and techniques to provide comfort during treatments. The salon also states a commitment to personalised services and to ongoing improvement to meet clients needs.

Client feedback highlights a consistently relaxing facial experience and careful attention to detail during brow and lash services. Review themes note friendly staff who put clients at ease, eyebrow shapes and tints matching expectations, clear value for money, and repeat visits from satisfied customers. Responses from the owner indicate active engagement with client feedback.

Locally, Simmi Beauty Salon is distinguished by its focus on precise, comfortable waxing and threading combined with tailored facial treatments. The emphasis on eyebrow sculpting and tinting, alongside lash tint options, positions the salon as a practical choice for clients in Pegasus seeking detailed, personalized beauty services close to home.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Simmi Beauty Salon in Pegasus shows an average Google Business Listing health with solid basics in place, but missing key branding elements. The listing includes a website link, open status, a listing title, claimed status and a phone number. Improvement areas focus on adding a logo and continuing to grow high-quality photos to strengthen local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
9:41
Tiles © Esri
2
Simmi Beauty Salon✓✓
5.0 ★★★★★ (11)
Beauty salon · Waimakariri District Coast
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Simmi Beauty Salon specializes in expert waxing and threading services, offering precision and comfort in hair removal. Located in 31 Aroha Street, our salon provides a relaxing environment where clients can enjoy tailored treatments for smooth, radiant skin and perfectly sculpted eyebrows. Experience the artistry of beauty at Simmi Beauty Salon, where confidence meets precision.

3
Google listingChristchurch beauty · 570 businesses
You are #297 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Simmi Beauty Salon in Pegasus shows a very healthy Google review presence with a score of 8.7 out of 10. The business benefits from high customer satisfaction (top 10% star rating) and strong engagement (response rate in the top 10%). Opportunities focus on continuing momentum in rating confidence and growing total reviews to reach the midpoint.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
9:41
Simmi Beauty Salon
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 2
5
4
3
2
1✓
friendly staff 4
1How far your rating and your review count together can be trusted
J
Jjaskirat K.★★★★★ · a week ago

Excellent 👌 work

Response from the owner✓

Thank you 🤩

J
Josephine J.★★★★★ · 3 weeks ago

Great place, excellent service

Response from the owner

Thankyou it means a lot for us💐🙏

Google reviewsChristchurch beauty · 570 businesses
You are #151 for your Google reviews
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Simmi Beauty Salon shows a below-average health score of 3.3 out of 10 for Google Maps search, indicating limited overall visibility. Primary strengths are ranking well for niche terms such as eyebrow bar and beauty salon in the Waimakariri district, with positions around 3-10. The key opportunity is to shift from the current bracket by sustaining and expanding the borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.4Room to grow
9:41
1234Tiles © Esri
1Top three for "eyebrow bar" in 1 suburb, seen in 1
1
Brows n Beauty5.0 ★ (84) · Beauty salon
2
The Eyebrow Bar5.0 ★ (9) · Beauty salon
3
Simmi Beauty Salon25.0 ★ (11) · Beauty salon
4
Hampson Studio5.0 ★ (41) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #379 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Simmi Beauty Salon shows a low overall health in Citations and Social Presence, 2.7/10, indicating limited third-party visibility. The most impactful findings are the very strong Facebook profile, suggesting solid audience reach, and a missing or weak TikTok and GrabOne presence that could limit access to younger audiences and deal-seekers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
9:41
Gsimmi beauty salon waimakariri district coast
AllImagesMapsNews
FacebookBeautySalonSimmiSimmi Beauty Salon | Facebook✓
InstagramsimmichandanSimmi Beauty Salon | Instagram1
Neighbourlyhairdressers/canterbury-region/waimakaririFound through search, not linked from anything you own
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #359 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokNeighbourlyYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
9:41
facebook
BeautySalonSimmi✓
214 followers 1
Where elegance meets expertise. Discover personalized beauty at 31 Aroha street, Pegasus3
FollowMessage
★ 2 reviews · recommended 2
🌐 beautysalonsimmi.wixsite.com/simmi-beauty-salon/services✓
☎ +64 20 4184 6961✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #216 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Simmi Beauty Salon shows solid on-page SEO health with a score of 6.6 out of 10, indicating above-average performance for the locality. The most notable findings are a valid favicon, a relevant meta description, and an H1 tag along with a strong title tag. Areas for improvement include meta description absence, title tag length, and avoiding frames.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒beautysalonsimmi.wixsite.com✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Simmi Beauty Salon's website shows a low health score for traffic health, indicating limited organic and paid visibility. The strongest opportunity lies in building organic and paid presence: near-zero earned organic traffic value and no organic top-100 keywords, plus the potential to start a small paid campaign with targeted landing pages. Implementing local content and structured SEO can begin to improve rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Simmi Beauty SalonNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Simmi Beauty Salon's opening hours align well with local demand overall, with most peak times covered and no low-demand open hours. High-demand windows are notably covered on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday afternoons. There are four missed high-demand mornings at 9am on Monday, Wednesday, Thursday and Friday that could be reconsidered to capture early appointments.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.6Strong
9:41
Simmi Beauty Salon
OverviewReviewsPhotosAbout
Hours ✓
Monday10am-9pm
Tuesday9am-9pm
Wednesday10am-9pm
Thursday10am-9pm
Friday10am-9pm
Saturday9am-9pm
Sunday9am-9pm
Popular times Saturday · Waimakariri District Coast
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Waimakariri District Coast look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #21 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#193of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #193 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for