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Simple Elegance

Florist · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Simple Elegance

Florist · Hornby-Islington, Christchurch

Where you stand#82of 83 florists
Overall health0.1/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

01Google listing2.305Facebook page2.004Listings and social1.608Opening hours1.603Map positions1.502Reviews1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Simple Elegance is a florist in Hornby, Christchurch specialising in fresh floral bouquets and gift baskets made with a day's notice. The shop also stocks candles, body care and Kawakawa products, plus specialist gifts like the Wire & Wool felted art range and Handcrafted Teaching Resources. A Greyhound selection offers canine soaps and kawakawa balm, and a candle refilling service is available.

Simple Elegance is a florist located in Hornby, Christchurch. The shop focuses on flowers and candles and offers fresh floral bouquets and gift baskets that can be made with a day's notice.

The range on offer includes candles, body care and Kawakawa products, alongside specialist gifts such as the Wire & Wool felted art range and Handcrafted Teaching Resources. A named Greyhound selection features candles for the home plus specialty soap and kawakawa balm formulated for dogs.

Customers tend to note friendly service; reviews mention the staff are pleasant to deal with. The shop holds an average rating of 4, and the single review in the snapshot highlights good service and nice people.

Practical features that distinguish Simple Elegance locally include the candle refilling service and the ability to assemble bouquets and gift baskets at short notice. Its mix of floral work, home candles and canine pampering products positions it as a neighbourhood florist with a selection of specialist gift items.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Simple Elegance shows a very low overall health on Google, with room for improvement across listing completeness and visibility. The strongest takeaways are that the listing is claimed with a phone number, a full address, a main image, and a listing title, which helps customer access. Key gaps include a missing website link, status issues, and limited photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Simple Elegance
Simple Elegance✓✓
4.0 ★★★★★ (1)
Florist · Hornby-Islington3
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Flowers and Candles with Flair. We stock a range of candles, body care and Kawakawa products as well as specalist gifts onsite including the "Wire & Wool" felted art range and Handcrafted Teaching Resources. Our "Greyhound selection" includes candles for your home, as well as specialty soap and kawakawa balm designed to pamper your pooch. We are happy to make up fresh floral bouquets and gift baskets with a days notice. 😀 Candle Refilling service available.

Google listingChristchurch florists · 83 businesses
You are #64 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Simple Elegance's Google Business health is very low, reflecting the overall score of 1.3 out of 10. The business shows initial progress in rating but lacks engagement with customers publicly and has a small number of reviews. The most important findings are the need to start replying to reviews and to keep collecting feedback while continuing excellent experiences to lift confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Simple Elegance
OverviewReviewsPhotosAbout
4.0★★★★★1 review
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #72 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The health of Simple Elegance's Maps presence is low, with a 1.5 out of 10 overall health score. It shows some visibility in broader maps queries but local performance remains limited. The top opportunities focus on improving aggregate Maps visibility and boosting the borough level presence for better local results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
florist
1Seen in 3 searches across Christchurch, top three in none
1
Hornby Florist3.9 ★ (50) · Florist
2
The Flower Shack5.0 ★ (3) · Florist
3
Peninsula Flowers4.9 ★ (114) · Florist
4
Simple Elegance24.0 ★ (1) · Florist
Map positionsChristchurch florists · 83 businesses
You are #71 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Simple Elegance shows very low health in Citations & Social Presence, with room to improve across key platforms. The most important finding is the lack of active profiles on Instagram, TikTok and LinkedIn, which limits local visibility and trust. A verified Yellow Directory listing remains a foundation for discovery.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Gsimple elegance hornby-islington
AllImagesMapsNews
Yellow/hornby/elegant-nailsSimple Elegance | Yellow
White Pagestouch-of-elegance-hornbySimple Elegance | White Pages
Freshasimply-beauty-main-south-road-christchurch-yXQWKoFound through search, not linked from anything you own
FacebooksimplybeautynzFound through search, not linked from anything you own2
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch florists · 83 businesses
You are #70 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe found your Facebook Profile page through search rather than through anything you own. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
simple elegance hornby-islington
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch florists · 83 businesses
You are #67 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gsimple elegance website
AllMapsImagesNews
Google Mapsgoogle.com › mapsSimple Elegance - Hornby-Islington, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Simple EleganceNot in these results
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Simple Elegance has no published opening hours, so alignment with local demand cannot be measured. Without hours, the report cannot identify when the shop would be open during high-demand windows or closed during popular times. Adding accurate opening hours will allow precise analysis of strong alignment, missed opportunities and any inefficient open hours relative to Hornby and Christchurch search patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
Simple Elegance
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#82of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #82 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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