marketbaseExclusive Marketbase Report
Prepared for

Simplicity Hair

Hairdresser · Broomfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Simplicity Hair

Hairdresser · Broomfield, Christchurch

Where you stand#261of 498 hair salons & barbers
Overall health4.8/10across the eight areas

Going well

04Listings and social9.403Map positions8.1

Where we can help

01Google listing4.705Facebook page3.602Reviews3.008Opening hours3.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Simplicity Hair is a small local salon in Sockburn, Christchurch, offering haircuts, colouring and styling in a neighbourhood setting. The salon works with Keune products and focuses on personalised service from experienced stylists. Customer feedback highlights friendly staff, strong colour and cutting skills, and responsiveness to urgent needs.

Simplicity Hair is a small local salon located in the heart of Sockburn, Christchurch. It operates as a neighbourhood salon offering haircuts, colouring and styling, and is listed as a Keune stockist so clients can access Keune products associated with the salon.

The salon's services include general cutting and styling plus colour work. Staff profiles and reviews reference named stylists and colour specialists, and the salon's online presence notes the option for clients to nominate their local salon when purchasing Keune products.

Customers typically report friendly, welcoming service and praise for technical skills. Review themes note attentive listening during consultations, reliable delivery of requested cuts and colours, and the ability to handle urgent fixes or last-minute needs. Several reviews single out individual stylists for colouring and cutting expertise and mention good conversation and a comfortable salon experience.

Locally, Simplicity Hair presents as a compact, client-focused salon with an emphasis on personalised appointments and colour expertise. Its Keune connection and consistently positive client feedback on cutting and colouring help define its local character in Sockburn and the wider Christchurch community.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Simplicity Hair shows a mixed health level with clear assets in place but notable gaps. Overall health is moderate, and the strongest findings are a claimed listing, a direct phone line, and a website link. Key issues include missing logo and limited description, which are dragging the listing toward the lower end of local comparison.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Simplicity Hair
3
Simplicity Hair✓✓
4.9 ★★★★★ (12)
Hairdresser · Broomfield
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Your little local salon in the heart of Sockburn

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #266 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Simplicity Hair shows a 3.3 out of 10 health score for Google Business Reviews, indicating below-average overall health. The strongest point is the star rating and early momentum in review collection, while the most urgent opportunity lies in responding to reviews to boost trust and engagement. Focus on consistent responses to both positive and negative feedback to improve credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Simplicity Hair
OverviewReviewsPhotosAbout
4.9★★★★★12 reviews 2
5
4
3
2
1
friendly staff 4hairstyling 2haircut 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #350 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Simplicity Hair shows a high overall health for Google Maps search, with a 7.9 out of 10 score. The business already ranks well for local queries and keeps momentum in its borough. Top opportunities focus on broadening visibility beyond Sockburn while maintaining solid presence locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.1Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Top three for "hair salon" in 2 suburbs, seen in 9
1
Hair by Jeanette5.0 ★ (60) · Hairdresser
2
Hair by Kiri5.0 ★ (1) · Hairdresser
3
Hush Hairstyling4.9 ★ (73) · Hairdresser
4
Flicks Hair & Beauty4.7 ★ (103) · Hairdresser
↓
Simplicity Hair1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #96 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Simplicity Hair shows a very high health score of 9.8, indicating strong presence and stability across social profiles and directories. The most notable finding is the outstanding performance on Instagram, Facebook and TikTok, with consistent branding and engagement. A further strength is a well-maintained Fresha listing that supports local client acquisition.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gsimplicity hair broomfield
AllImagesMapsNews
Tiktok@keuneanzSimplicity Hair | Tiktok✓
Instagramsimplicity_hairdressingSimplicity Hair | Instagram✓
Facebook61577170283872Simplicity Hair | Facebook1
Freshaa/mariahcharm-simplicity-beauty-auckland-5-tesla-place-lfy1cflmSimplicity Hair | Fresha3
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #29 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
facebook
Simplicity Hair | Christchurch2
46 followers 1
Simplicity Hair - your little local hair salon in the heart of Sockburn Keune Haircosmetics salon 📞 03 930 0626 https://bookings.gettimely.com/simplicityhairdressing/bb/book
FollowMessage
★ 1 reviews · recommended 3
🌐 keune.co.nz/pages/salon/simplicity-hair-11956N
☎ +64 3-930 0626✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #319 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Simplicity Hair shows an above-average on-page SEO health score of 6.8/10, with solid strengths in fast loading, a valid favicon, and a clear H1 tag. The most important findings are the strong overall score and the presence of an H1, and that meta description is missing, which affects click-through rates.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top opportunity

  • 1
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒keune.co.nz✓1✓
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Simplicity Hair shows strong website traffic health with a 9.2/10 overall. The business benefits from high organic traffic value and solid local rankings. The most important findings are the remarkably high organic traffic value and a solid local top 10% standing for organic traffic, indicating strong visibility and relevant audience reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghair salon sockburn
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBest Hair Salons near me in Sockburn, Christchurch
flickshair.co.nzFlicks Hair & Beauty
www.keune.co.nzsimplicity hair - Salon detail - Keune

SIMPLICITY HAIR. 97C EPSOM ROAD, SOCKBURN, 8042. 027 463 4420 · Get directions. set as my salon. available from leading professional hair salons. Read more

www.facebook.comSimplicity Hair | Christchurch
About 7,759 visits a month from search, across 835 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Simplicity Hair's opening hours partly match local demand but have notable gaps. The salon is open at several high-demand Saturday and Tuesday lunch slots, aligning well with customer searches. However, it is closed around multiple popular weekday and weekend afternoon peaks, creating missed bookings. No open hours fall in low-demand windows, so inefficiency from unnecessary hours is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Simplicity Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-8pm
Wednesday10am-2pm
Thursday10am-8pm
Friday10am-2:30pm
Saturday9am-2pm
SundayClosed
Popular times Monday · Broomfield
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Broomfield look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #347 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website1 opportunity

08Opening hours1 opportunity

Where you'd stand#261of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #261 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for