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SketchLab Architecture

Architectural designer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

SketchLab Architecture

Architectural designer · Christchurch Centre, Christchurch

Where you stand#64of 252 architects
Overall health7.5/10across the eight areas

Going well

08Opening hours9.202Reviews9.004Listings and social8.001Google listing7.603Map positions6.6

Where we can help

05Facebook page5.307Google search and traffic4.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

SketchLab Architecture is a Christchurch Central City studio offering bespoke residential and commercial architectural design. Led by architectural designer Stephen Keogh, the studio guides clients from concept to consent with a collaborative, communicative process. Services emphasise tailored, functional layouts and sustainable considerations for renovations and new builds, with a focus on practical, livable spaces.

SketchLab Architecture is a Christchurch Central City studio that provides bespoke residential and commercial architectural design. The practice is led by architectural designer Stephen Keogh and guides clients from concept through to consent, working on projects ranging from home renovations to new house builds.

Services focus on personalised architectural design tailored to clients' lifestyles and needs. The studio describes a collaborative approach with clear communication at each stage, offering concept development, planning and consent support and design responses that consider functionality and sustainable elements where relevant.

Clients commonly note strong communication, attention to detail and practical ideas that improve livability. Reviews describe Stephen as easy to work with, offering design solutions that make better use of space and produce open-plan living arrangements that suit family life. Several clients say they would recommend SketchLab based on recent renovation and new-home projects.

Locally, SketchLab Architecture is positioned as a small Christchurch studio that prioritises client collaboration and personalised solutions. The practice emphasises hands-on involvement from an architectural designer, aiming to deliver tailored layouts and consent-ready documentation that suit the local context and clients seeking practical, well-considered residential or commercial design.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

SketchLab Architecture shows solid Google Business Listing health with a score of 7.9 out of 10, indicating a strong presence. The listing already includes a website link, a defined title, claimed status, a visible open status, and a phone number. Two key strengths are the listing description and photos that meet or exceed local medians, supporting credible discovery and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
SketchLab Architecture
3
SketchLab Architecture✓✓
5.0 ★★★★★ (12)
Architectural designer · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

SketchLab Architecture is a Christchurch-based studio specialising in bespoke residential and commercial design. Led by architectural designer Stephen Keogh, we guide clients from concept to consent, crafting functional, sustainable spaces tailored to individual lifestyles. Our collaborative approach ensures clear communication and personalized solutions at every stage. Whether you're renovating or building anew, we're here to bring your vision to life.

1
Google listingChristchurch architects · 252 businesses
You are #60 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SketchLab Architecture shows a very high Google review health with a 9.1/10 score. The standout finding is a top 10% star rating and a high level of customer satisfaction. Opportunities focus on improving engagement by replying to reviews and pushing review volume to reach the top 10% in confidence and total reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.0Strong
What customers seeWhere you rank
9:41
SketchLab Architecture
OverviewReviewsPhotosAbout
5.0★★★★★12 reviews 3
5
4
3
2
1✓
project 7great ideas 4house 4easy to deal with 3council 3building consent drawings 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #26 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SketchLab Architecture shows an above-average Google Maps health score of 6.5 out of 10, indicating solid local visibility with room to grow. The top opportunities focus on strengthening aggregate map results and boosting borough presence. Notable winners include architectural designer and building designer terms in Christchurch Centre and Rolleston, suggesting high relevance for core local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
architectural designer
2Seen in 15 searches across Christchurch, top three in none
1
CA Architecture4.9 ★ (22) · Architectural designer
2
Warren & Mahoney Architects4.7 ★ (14) · Architectural designer
3
SMC Design Studio5.0 ★ (44) · Architectural designer
4
Dalman Architects4.6 ★ (7) · Architectural designer
↓
SketchLab Architecture1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #86 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SketchLab Architecture shows a very high health score with strong social presence, underscoring a solid base across platforms. The strongest findings are outstanding Instagram and Facebook profiles with very high trust scores, and an active LinkedIn profile list that supports professional reach. Opportunities exist in expanding TikTok and directory listings to broaden reach while maintaining consistent branding.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/sketchlabarchitecture) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gsketchlab architecture christchurch centre
AllImagesMapsNews
LinkedInsketchlabarchitectureSketchLab Architecture | LinkedIn✓
CheckMyBuildersketchlab-architecture-limitedSketchLab Architecture | CheckMyBuilder
FacebookSketchLabArchitectureSketchLab Architecture | Facebook✓
InstagramsketchlabarchitectureSketchLab Architecture | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch architects · 252 businesses
You are #50 for listings and social
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GoogleFacebookInstagramTikTokLinkedInCheckMyBuilderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
8 checks on your Facebook page. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
facebook
SketchLabArchitecture✓
233 followers 1
FollowMessage
★ 2 reviews · recommended 3
🌐 sketchlab.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #119 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

SketchLab Architecture shows below-average on-page SEO health with a 3.7/10 score. Key strengths include a valid favicon, a relevant meta description, adequate page text, an H1 tag, and secure HTTPS resources. The most important nearby opportunities are improving the meta description presence, boosting the on-page SEO score through tag and structure improvements, and speeding up page load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sketchlab.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3On-page score
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

SketchLab Architecture shows below-average website traffic health, scoring 3.9/10. The business has meaningful organic traffic momentum (organic value and total above bottom quartile) but has limited paid activity. The top opportunities focus on starting small paid campaigns with proper landing pages, while continuing to refine organic fundamentals to build further traffic and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
SketchLab ArchitectureNot in these results
31About 9 visits a month from search, across 6 searches
Google search and trafficChristchurch architects · 252 businesses
You are #147 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SketchLab Architecture's hours align with weekday lunchtime demand but miss key weekend peaks. The studio is open through a clustered midweek lunch window-Tuesday noon, Wednesday 11-12am, and Thursday 12-1pm-which matches local interest. However, it remains closed across strong Saturday and Sunday midday search peaks, creating potential lost enquiries. No open hours fall in low-demand periods, so there is no obvious waste.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
SketchLab Architecture
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#64of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #64 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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